Social Campaign Planner at Vistaprint

| Waltham
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Vistaprint’s digital advertising team is venturing down an exciting, transformative path to redefine how the business leverages display advertising to meet varying and complex business objectives.   Made possible by an evolving technology stack and rich datasets, the digital team is reshaping how Vistaprint taps into the market via display advertising opportunities across devices, platforms, and digital media consumption forums.  This is an exciting time to join our evolving team and contribute to a refined, cutting edge approach to digital advertising.

The digital advertising team is looking for a Social Campaign Planner to join our display team and help us achieve business objectives within an ever-evolving social media landscape.  The Social Campaign Planner will have a unique opportunity to develop innovative, full funnel, social media strategies across paid social advertising touchpoints.   The ideal candidate possesses an analytical mindset and social media platform expertise to elevate paid programs.  A history of success in developing highly engaging social campaigns and a track record of success in achieving campaign goals is key. This role will collaborate cross functionally and with both internal and external experts to ensure best in class social media plans, creative, and social ad formats. 

 

Primary Responsibilities

Develop social platform strategy and roadmap

  • Partner with internal and external teams to develop full funnel, engaging, social media strategies and a corresponding roadmap across core social platforms; Facebook/Instagram, Pinterest, LinkedIn, YouTube, and other emerging social platforms
  • Manage the procedure, implementation, tracking and measurement of marketing campaigns
  • Define creative strategy across paid social media touchpoints relative to quarterly media plans
  • Brief and oversee the work of internal and external agencies, such as designers, animators and copywriters, who will deliver much of the campaign activity ensuring the deliverables are to spec and per media plan timelines.
  • Develop strategic roadmap identifying new ad formats and/or platform beta opportunities
  • Develop paid social media go to market plans and flighting including, but not limited to; audience targets, creative message, landing page strategy, and creative format
  • Define creative best practices to internal teams

Define program KPIs and benchmarks

  • Collaborate with analytics, digital media team, and platform vendors to set appropriate program targets and benchmark performance relative to historical performance and key competitors
  • Work with internal and external teams to provide Share of Voice analysis
  • Monitor creative key engagement metrics (eg. social shares, views, CTR) and ad quality scores.
  • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
  • Maintain regular measurement of the ROI of campaigns.
  • Collect and use data to inform new campaigns and the evaluation of existing campaigns.
  • Conduct competitor research and partner with media team to define both reach and gaps in plans

Collaborate with international teams

  • Coordinate across broader display advertising team to execute social platform campaigns and ensure flawless execution of social media campaigns 
  • Act as business Points of Contact with vendor account teams and organize Quarterly Business Reviews, weekly/bi-weekly business standups, and ad hoc meetings in support of platform strategy and roadmap
  • Collaborate with key internal and external business partners to facilitate deliverables such as creative assets, campaign tags, and flighting instructions. 

Qualifications

  • A minimum of 4 years of experience developing social media strategy plans; preferably across Facebook/Instagram, Pinterest, and YouTube
  • Experience developing creative/content strategy for social platforms
  • Experience collaborating cross-functionally and with external social media vendors
  • History of achieving social media campaign targets
  • Demonstrated understanding of digital media and social platform metrics
  • Track record of driving analytical insights that translate into tangible results
  • Proficient in leveraging excel and visualization dashboards to interpret trends and report back to business leads
  • Strong critical thinking skills and proactive problem-solving
  • Good organizational skills, strong attention to detail, and ability to support multiple brands 
  • Ability to work in a fast-paced environment, multi-task and prioritize accordingly
  • Excellent written/verbal communication; ability to convey technical concepts to stakeholders.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • AWSDatabases
    • SmartsheetManagement
    • OutlookEmail

Location

Our Boston office (One Lincoln St) is two blocks from S.Station and offers stunning views. In Waltham we have free parking and fitness facilities.

An Insider's view of Vistaprint

How would you describe the company’s work-life balance?

I’ve always been told that having work-life balance was a priority. Not until coming to Vistaprint have I seen this ideology followed through on and put into practice so effectively and passionately with ample paid time off and work-from-home opportunities.

Adam Lawless

North American Public Relations Lead

How do you collaborate with other teams in the company?

Every day brings new opportunities to collaborate with colleagues around the world. Technology enables us to overcome the distance - it’s not uncommon to see monitors with multiple locations dialed in, collaborating through shared documents and smart boards. Not only are we solving complex problems but we are growing and learning from each other.

Jennifer Hansen

Director, Analytics

How does the company support your career growth?

With a culture that allows me to feel psychologically safe to communicate honestly, I am enabled to share and receive feedback early and often. With regular touch bases with my manager, I can control my development, finding opportunities to take on projects that challenge me to work on areas of improvement or/and showcasing my strengths.

Andrew Holmes

Sr. Analyst

How do your team's ideas influence the company's direction?

Our tribe and squad structure gives the technology teams autonomy to determine their own roadmaps and how they will achieve their goals using innovative strategies. We work backwards from customer outcomes and experiences to drive our roadmaps. We are a community of builders creating the next generation of ecommerce in mass customization a reality

Veronica McCarthy

VP, Technology

What is your vision for the company?

My vision as CDO is to transform Vistaprint into one the world’s most iconic DnA-driven companies. We want all of Vistaprint to think of data like water: easily accessible, inexpensive and vital to our wellbeing. To turn this into a reality, we need to significantly grow our team massively over the next year.

Sebastian Klapdor

Chief Data Officer

What are Vistaprint Perks + Benefits

Vistaprint Benefits Overview

Vistaprint strives to provide competitive compensation and benefits programs. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with flexibility to meet our team member's changing needs. Benefits include a generous medical, dental and vision plan. It also includes Flexible Spending Accounts, HSA, Commuter benefits, 401 k Plan as well as paid time off programs (volunteering, sick leave, PTO and flex time)

Culture
Volunteer in local community
Two days per year where team members can volunteer at a charity of their choice
Eat lunch together
Diversity
Documented equal pay policy
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vistaprint employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Short-term Disability insurance covers 100% of annual salary
Dental Benefits
Our dental plan covers up to $2000 per member/ year
Vision Benefits
The vision benefits plan covers $175 for glasses/year
Health Insurance Benefits
Vistaprint offers 3 seperate health plan options through Bluecross Blueshield of MA
Life Insurance
Life insurance is equal to 2 times an employee's annual salary upto a maximum of 400,000
Pet Insurance
employees have the option to pick up discounted pet insurance through Nationwide
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Vistaprints 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Vistaprint provides employees with a 401(k) matching plan managed by [provider]. We match 50% of contributions up to 3% of an employee's annual gross pay.
Match charitable contributions
Team members are eligible for matching contributions upto $500/ year
Child Care & Parental Leave Benefits
Child Care Benefits
Vistaprint provides Backup child care assistance.
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Vistaprint also provides 4 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Vistaprint provides employees with a flexible work schedule that includes Flexible start and end times.
Company sponsored family events
Vistaprint sponsors an annual take you child to work day which is a highlight for employees and their families.
Vacation & Time Off Benefits
Generous PTO
Vistaprint employees receive between 15 and 20 days per year of paid time off based on years of service.
Paid Volunteer Time
Our employees receive 16 hours per year of paid volunteer time.
Sabbatical
Eligible employees get 4 weeks of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Team members can use pre-tax dollars for their transit/commuter parking needs
Free Daily Meals
We provide free breakfast on Friday. Employees get free lunch on twice per month.
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Video Games.
Stocked Kitchen
Vistaprint has a fully stocked kitchen including unlimited snacks, coffee, tea and soft drinks.
Some Meals Provided
We provide free breakfast on Friday. Employees get free lunch every second Wednesday.
Happy Hours
Happy hours are hosted Once every two weeks.
Parking
We offer employees Free on-site garage parking.
Fitness Subsidies
BCBSMA members are eligible for upto $150 reimbursed annually.
Professional Development Benefits
Job Training & Conferences
Vistaprint offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250

Additional Perks + Benefits

“The VistaBreak” is one of the most prized benefits we offer our employees. This four-week paid sabbatical was originally established to grant some well-deserved time off to loyal employees when they reach their 5-year tenure. What could you do with an extra month of paid time off?

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