Let me tell you about an artificial intelligence (AI) company that you probably have never heard of, but you will. As a matter of fact, this company is the world’s largest independent AI company and it’s headquartered in the Boston area. We operate at the intersection of customer experience and AI – two of today’s hottest and most dynamic industries.
Interactions’ mission is to create amazing customer experiences by advancing AI technology that understands and engages on a human level. The human element of what we do not only relates to how we differentiate our AI technology, more importantly, it informs and guides our focus on our most valuable asset, our employees. We endeavor to create opportunities for our employees to advance their skills, their interests, their passions, their careers and their lives. Like all companies, we’re not perfect, but we are committed to continually improving our employee value proposition, one that centers on competitiveness, flexibility and an appreciation for individuality.
For prospective employees, if that sounds challenging and exciting, we’d love to talk to you.
Are you a master at SEO and SEM? Leverage your passion for digital and search marketing, strong analytical skills, attention to detail and mastery of online marketing tactics to help drive growth and optimization of online marketing programs. The SEO/SEM Manager is responsible for driving digital marketing programs that drive website traffic and conversions, leveraging a test and learn approach using data, technology and superior analytical skills.
Essential Job Functions* : Manage SEO strategy and initiatives both internally and with outside agency. Drive SEO/organic growth through architectural, technical, and content optimizations, working closely with other marketing teams as needed.
Manage online paid media programs including SEM, PPC, and display advertising. Own and achieve targets.
Work with internal teams and agencies to improve bidding, keyword research, and to drive ad messaging. Collaborate across demand gen, product marketing, and sales teams to enable an integrated approach to driving traffic and conversion.
Inform, launch, and measure all paid search experiments, including landing page testing, bid strategy testing, ad copy testing, etc for continual improvement and optimization to identified KPIs.
Optimize landing page conversions of campaigns through test and learn approach and continuously improve paid media performance with A/B testing
Report and present on performance, status and opportunities related to paid ad spend and return.
Research, test and evaluate market behavior, trends and competitors to identify opportunities and maximize search effectiveness.
Stay ahead of algorithm changes/advancements in SEM/SEO. Train others on best practices.
Develop ABM strategies using paid media to penetrate named accounts.
Preparation, Knowledge, Skills and Abilities:
Required: 6-8 years digital Marketing experience, with focus in SEO/SEM
Bachelor’s Degree or equivalent work experience
Ability to distill complex data and make recommendations
Deep understanding of organic search and SEO best practices
Proficiency with all major search engines (AdWords, Bing Ads, Yahoo), deep knowledge of tech and tools in the SEO and paid search ecosystem (brand monitoring, bidding tools).
Minimum of 3 years of Google Ad account management experience required
Expertise in Google Analytics, Google Ads and Google Tag Manager