TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand. At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions. SmarterTravel is a subsidiary of TripAdvisor. 

As a Senior SEM Analyst at SmarterTravel, you will own a portfolio of paid search marketing campaigns. You will work closely with other team members to optimize our customer experience, as well as the revenue, profit, and other KPIs of your traffic. You will launch paid search marketing campaigns, design and implement tests that experiment with new strategies, and compile analyses to deliver improvements. You will also have the unique advantage of working with dedicated, in-house developers, allowing you to quickly innovate and execute solutions and automation for our toolset.

Who you are:

• A strategic thinker who likes to solve puzzles
• An analyst who has deep experience with large data sets and is looking to turn analytics into action
• A self-starter who is organized, resourceful, and tenacious
• A team oriented group contributor
• A curious individual who formulates hypotheses, tests, and is willing to take some intelligent risks!

What you’ll do:

• Build online marketing campaigns for travel-consumer websites with a primary focus on paid search marketing
• Design, implement, and analyze experiments testing optimization theories, including changes in bidding strategies, keyword discovery, and creative enhancements
• Collaborate with engineering and product teams to drive overall program and SEM toolset improvements
• Collect and share data, findings, and trends with the wider team
• Analyze data and strategies to identify, quantify and execute long-term, sustainable growth opportunities

You should have:

• 4+ years work experience in search engine marketing OR business analysis/consulting, mathematics, statistics, or other quantitative field
• Proficiency with Excel and SQL is required
• Proficiency with other analytics tools, such as R, preferred
• BA or BS required, preferably in a quantitative or technical field
• Demonstrated analytic and problem-solving skills in a business environment

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