Constant Contact is seeking a Sr. Search Marketing Specialist to join our team and play a key role in driving success for our paid and organic search programs. This position provides an excellent opportunity to become an outstanding search engine marketer for one of the leaders in the industry. As a member of our team you will assist in day-to-day management of our search programs and test new ideas to improve results.

The Sr. Search Marketing Specialist is someone who can analyze and optimize, and has an eye for how our program impacts overall business objectives. Aptitude for learning new skills (both technical and organic) and procedures is essential. The Sr. Search Marketing Specialist is expected to be a self-starter who knows the basics of the digital space and is excited to learn and own even more. Working as part of a larger marketing team, the Sr. Search Marketing Specialist will be exposed to many different digital programs and will be a pivotal member of the group.

Key Areas of Responsibility

Responsibilities include, but are not limited to:

• Planning/Reporting
  • Plan, manage, execute Pay Per Click (PPC) campaigns including: account setup, optimization, bid strategies and daily program management
  • Daily use of reporting, analytics and industry tools including Adwords, Bing, Yahoo! Gemini, and bid management platforms
  • Proactively provide strategic recommendations to meet program goals and improve performance
  • Experience developing and implementing ad copy and landing page tests
  • Regularly meet and communicate paid search performance to internal stakeholders
  • Work with teams across the organization to bring together data used to measure program effectiveness
  • Collaborate with the Digital Team to execute digital marketing strategy
  • Work independently in a fast-paced, deadline driven environment
  • Familiarity with SEO a plus

• Strategic Thinking & Leadership
  • Demonstrate multi-tasking ability, keep multiple projects on-track, structuring and executing work
  • Demonstrates active listening skills and ability to apply learnings over time
  • Recognize potential issues and problems, know when to escalate and propose solutions, where possible
  • Takes clear ownership of assigned tasks

Experience/Knowledge Required

• Bachelor’s degree with 3+ years of relevant paid search/pay-per-click (PPC) experience, direct involvement with Search Engine Marketing and data analysis
• Proficiency with Google Adwords, Bing AdCenter and Yahoo Gemini
• Desire to research and test new opportunities in the search landscape
• Strong quantitative and analytical skills, with the ability to problem solve
• Experience analyzing and reporting on campaign effectiveness
• Attention to detail and strong communication skills
• Ability to adapt to new technologies
• Strong computer skills (MS Excel, Word, PowerPoint)
• Excellent organizational skills and multi-tasking ability
• Adwords Certification a plus

About Us:

Constant Contact, Inc. helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact® champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. Constant Contact's leading email marketing and survey products—supported by our expert personal coaching and service—help all types of small businesses and organizations create professional-looking email newsletters and insightful online surveys, and begin a dialogue with their customers. Today, more than 200,000 customers worldwide trust Constant Contact to help them connect with their audience.

About you:

You like to get your hands dirty, embrace professional challenges, and keep a cool head under pressure. You have a profound respect for small business owners and feel passionate about helping them succeed. You have a sense of humor and value interpersonal connections with your coworkers. Above all, you are eager to learn.