Senior Product Marketing Manager (Applications) at Kyruus

| Greater Boston Area
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Senior Product Marketing Manager (Applications)

First and foremost, Kyruuvians care deeply about our vision to enable human beings to care for human beings, our mission, and our CORE values: 

  • Caring – We care about doing the right thing, in the right way, every time. 
  • Ownership – We own both our successes and our mistakes, taking responsibility and always learning how to be better.
  • Respect – We respect and celebrate the individual traits that enable each of us, our customers, our providers, and our patients, to be the best that we can be. 
  • Empowerment – We embrace a culture that supports everyone’s ability to contribute and lead.

Here’s what that would mean for you in the Senior Product Marketing Manager role. 

 
Caring

You’ll ensure that the value of our core ProviderMatch applications are well defined, documented and understood by key internal and external stakeholders, including Kyruus’ commercial and other functional teams, current and prospective customers, and channel partners. 

 
Ownership
  • Your typical day includes developing crisp, differentiated positioning for the core Kyruus ProviderMatch applications. 
  • You’ll help to drive internal and external promotion of the Kyruus products to ensure consistent positioning and understanding of the Kyruus value proposition, particularly in the digital channel.
  • You’ll serve as a digital marketing and consumer experience subject matter expert for both internal and external stakeholders.
  • You’ll spearhead quarterly marketing campaigns and produce associated content, such as webinars and white papers.
  • You’ll create and maintain compelling collateral and web content to promote our products and drive demand generation, in partnership with the Demand Generation team.
  • You’ll meet with sales regularly to understand market trends, health system challenges, and consumer (patient) needs, and develop informed sales enablement resources. 
  • You’ll partner with product management to understand product offerings and inform our messaging. 
  • You’ll organize market research programs to support lead generation efforts and product roadmap planning.
  • You’ll report to the Director, Product Marketing in the Product Marketing department within the Marketing division.
Respect

How You’ll Use Your Professional Skills

  • You’ll excel at communication and collaboration across cross-functional teams to support your primary responsibilities and champion Kyruus’ value proposition internally. 

You’ll use your 7+ years experience in product marketing and consumer-facing digital solutions to:

  • Coordinate marketing efforts across the organization and solidify external messaging and positioning within the market.
  • Promote external marketing efforts through webinars, white papers, research papers, sales decks and case studies. 
  • Promote internal marketing efforts through creation and rollout of competitive intel training, positioning documents, and datasheets.
  • Manage new product launches, including leading cross-functional launch teams and go-to-market strategy.
  • Manage multiple projects simultaneously and prioritize effectively.

You’ll use your leadership and management skills to: 

  • Coordinate and work with the sales and product departments to understand and train the teams on market trends, understanding the needs of both the health system and consumer (patient). 
  • Work with our customers and vendor partners preparing webinars, case studies, customer councils and meet-ups.
  • Create touchpoints with prospects through demand generation activity.
  • Inform other department heads and teams about marketing initiatives. 
  • Create an inclusive environment where your team and peers feel motivated to succeed. 
Empowerment

How You’ll Know You’re Succeeding

  • You drive go-to-market strategy, complete product launch deliverables, and drive market demand for our growing product solutions.
  • You are partnering with customer success and account management to publish case studies and share customer success stories. 
  • Your integrated marketing campaigns drive pipeline growth, velocity, and brand awareness.
  • Cross-functional teams look to you for insights on market demand and the value proposition we offer our health system customers and consumer end users. 

Where You’ll Go From Here

  • Kyruuvians in the Senior Product Marketing Manager role can move in a linear career path to Director, Product Marketing. The next step in the process is Senior Director, Product Marketing. 
  • Kyruus also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and HR to explore lateral moves to other parts of the organization as you continue to grow with us. 
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • FlaskLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • GoodDataAnalytics
    • InVisionDesign
    • SalesforceCRM

Location

51 Melcher Street, Boston, MA 02210

An Insider's view of Kyruus

What's something quirky about your company?

We Kyruuvians add k’s and “:u”s to commonly used words, tools, APIs, pretty much anything that contributes to our own growing lingo. For example, we have an employee recognition program that’s called Ku:udos, Kamunda is Kyruus API wrapper for Camunda (a workflow engine), Downloadu:ur is a tool to deliver reports to clients, and you get the idea!

Nausheen

Vice President, Engineering

What's the biggest problem your team is solving?

Our platform ingests, parses and organizes data from health systems' provider and scheduling data, providing customers with a platform to make finding a doctor and booking an appointment as easy as booking a seat on a flight. Scaling our match capabilities with new sources of data, algorithms and presenting it simply are current areas of focus.

Chris

CTO

What are Kyruus Perks + Benefits

Kyruus Benefits Overview

We have free snacks/food/drinks, awesome health/dental/vision benefits, Wellness + Commuter reimbursement, performance bonus, unlimited vacation, and more.

Culture
Volunteer in local community
Resilient Coders, Cradles to Crayons, Greater Boston Food Bank, United Way, Breakthrough Greater Boston, RAINN
Friends outside of work
Intracompany committees
D+I Group, Women in Product Development, Book Club
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Dental Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
You betcha! Healthy = Happy. 300$ a quarter to spend on things that make you a better you!
Retirement & Stock Options Benefits
401(K)
Company Equity
Share in our success!
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 20 days of paid sabbatical after their first 6 years of working at the company.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Annual/Quarterly Launch Parties, Trivia/Game/Movie Nights, Ice Cream Socials, Scavenger Hunts just to name a few and, of course, just good ol' fashions drinks and/or food after work.
Game Room
More boardgames than you'll ever be able to play in a lifetime! Videogames too. Favorites - SmashBro's, RocketLeague, Halo 1 (pistols), MarioKart / Diddy Kong, 007, Conquers BFD, any N64 game really.
Stocked Kitchen
Of course. Seltzers (salsa?), candy, snacks, chips, all the things.
Some Meals Provided
Catered lunch on Fridays.
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Acme Co. hosts lunch and learn meetings weekly.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Career mentoring, Leadership mentoring.

Additional Perks + Benefits

We have all the standard tech company perks (perhaps minus some of the "google-level" stuff like volleyball courts/sleeping pods/trips to the real Hogwarts/personal helicopters, tame+alive helper dinosaurs/etc) but what sets us apart is our people. We care about our mission - making healthcare better - and it comes through in our culture. Not only are Kyruuvians the smartest folk on the block (you wont hear us say that btw) we are also some of the most kind, caring, and helpful humans one could hope to meet.

Working here, and being part of this team is truly awesome.

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