Senior Paid Social Media Planning Specialist at Vistaprint

| Greater Boston Area
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Helping Small Business Owners Live Their Dreams.

Here at Vistaprint, we believe that everything we do has a lasting impact on our customers and on each other. Together as an organization, and with our founder Robert Keane’s recent return as CEO, we are renewing the company’s focus on delighting customers, fostering an entrepreneurial culture and accelerating our world-class capabilities. We have embarked on a transformation journey that will lead us to achieve world-class technology, services, and innovation, and create an environment where our team members are inspired and enabled to do their best work. We empower our team with the autonomy they need to make smarter decisions and pursue higher value. We thrive on exploration, collaboration, and innovation.

What You Will Do

The Digital Advertising Team is looking for a Senior Paid Social Media Planning Specialist to join our Display Team and help us achieve our goals within an ever-evolving landscape. As the Senior Paid Social Media Planning Specialist, you will partner with our Channel Strategy and Media Operations teams to execute direct response social media campaigns aimed at eliciting direct response, shifting brand perceptions and generating brand awareness. You have a paid social media expertise developing multi-platform paid media campaigns that deliver results across platforms like Facebook, Instagram, Pinterest and LinkedIn.

Your Role Will Include
 

  • Partner with channel strategists, ad operations and media analytics to translate marketing goals into global social media plans as part of a broader paid display media channel plan.

  • Develop, manage, and optimize paid social media campaigns across multiple social platforms and formats to achieve direct response bookings goals as well as upper-funnel brand objectives.

  • Identify untapped opportunities within social platforms for new targeting/placement/testing strategies that align with our goal of growing the channel as a whole.  

  • Collaborate with your partners to manage social media campaign optimizations to DR or brand goals, execute A/B or multivariate testing and interpret/ read out on results to keys stakeholders within the display team or to external stakeholders.

  • Educate stakeholders on social media best-practices by collaborating to produce “POV”s and other thought-leadership outputs.


 

You Have
 

  • 3-6 years of relevant experience with social media planning/buying, heavy focus on direct response campaigns and in-platform optimization.

  • Experience with third-party ad servers (DoubleClick)

  • Experience with research tools (@Plan, Comscore, etc)

  • Working knowledge of digital analytics platforms (Adobe Analytics, Google Analytics)

  • Excellent relationship building, communication and negotiation skills

  • Experience managing advertising performance and testing.

 

Equal Opportunity Employer

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases we strive to do more than the law requires.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • AWSDatabases
    • SmartsheetManagement
    • OutlookEmail

Location

Our Boston office (One Lincoln St) is two blocks from S.Station and offers stunning views. In Waltham we have free parking and fitness facilities.

An Insider's view of Vistaprint

How would you describe the company’s work-life balance?

I’ve always been told that having work-life balance was a priority. Not until coming to Vistaprint have I seen this ideology followed through on and put into practice so effectively and passionately with ample paid time off and work-from-home opportunities.

Adam Lawless

North American Public Relations Lead

How do you collaborate with other teams in the company?

Every day brings new opportunities to collaborate with colleagues around the world. Technology enables us to overcome the distance - it’s not uncommon to see monitors with multiple locations dialed in, collaborating through shared documents and smart boards. Not only are we solving complex problems but we are growing and learning from each other.

Jennifer Hansen

Director, Analytics

How does the company support your career growth?

With a culture that allows me to feel psychologically safe to communicate honestly, I am enabled to share and receive feedback early and often. With regular touch bases with my manager, I can control my development, finding opportunities to take on projects that challenge me to work on areas of improvement or/and showcasing my strengths.

Andrew Holmes

Sr. Analyst

How do your team's ideas influence the company's direction?

Our tribe and squad structure gives the technology teams autonomy to determine their own roadmaps and how they will achieve their goals using innovative strategies. We work backwards from customer outcomes and experiences to drive our roadmaps. We are a community of builders creating the next generation of ecommerce in mass customization a reality

Veronica McCarthy

VP, Technology

What is your vision for the company?

My vision as CDO is to transform Vistaprint into one the world’s most iconic DnA-driven companies. We want all of Vistaprint to think of data like water: easily accessible, inexpensive and vital to our wellbeing. To turn this into a reality, we need to significantly grow our team massively over the next year.

Sebastian Klapdor

Chief Data Officer

What are Vistaprint Perks + Benefits

Vistaprint Benefits Overview

Vistaprint strives to provide competitive compensation and benefits programs. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with flexibility to meet our team member's changing needs. Benefits include a generous medical, dental and vision plan. It also includes Flexible Spending Accounts, HSA, Commuter benefits, 401 k Plan as well as paid time off programs (volunteering, sick leave, PTO and flex time)

Culture
Volunteer in local community
Two days per year where team members can volunteer at a charity of their choice
Eat lunch together
Diversity
Documented equal pay policy
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vistaprint employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Short-term Disability insurance covers 100% of annual salary
Dental Benefits
Our dental plan covers up to $2000 per member/ year
Vision Benefits
The vision benefits plan covers $175 for glasses/year
Health Insurance Benefits
Vistaprint offers 3 seperate health plan options through Bluecross Blueshield of MA
Life Insurance
Life insurance is equal to 2 times an employee's annual salary upto a maximum of 400,000
Pet Insurance
employees have the option to pick up discounted pet insurance through Nationwide
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Vistaprints 401(k) retirement plan offers a broad selection of stocks, bonds and international index funds to choose from.
401(K) Matching
Vistaprint provides employees with a 401(k) matching plan managed by [provider]. We match 50% of contributions up to 3% of an employee's annual gross pay.
Match charitable contributions
Team members are eligible for matching contributions upto $500/ year
Child Care & Parental Leave Benefits
Child Care Benefits
Vistaprint provides Backup child care assistance.
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Vistaprint also provides 4 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Vistaprint provides employees with a flexible work schedule that includes Flexible start and end times.
Company sponsored family events
Vistaprint sponsors an annual take you child to work day which is a highlight for employees and their families.
Vacation & Time Off Benefits
Generous PTO
Vistaprint employees receive between 15 and 20 days per year of paid time off based on years of service.
Paid Volunteer Time
Our employees receive 16 hours per year of paid volunteer time.
Sabbatical
Eligible employees get 4 weeks of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Paid Sick Days
Employees receive 40 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Team members can use pre-tax dollars for their transit/commuter parking needs
Free Daily Meals
We provide free breakfast on Friday. Employees get free lunch on twice per month.
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Video Games.
Stocked Kitchen
Vistaprint has a fully stocked kitchen including unlimited snacks, coffee, tea and soft drinks.
Some Meals Provided
We provide free breakfast on Friday. Employees get free lunch every second Wednesday.
Happy Hours
Happy hours are hosted Once every two weeks.
Parking
We offer employees Free on-site garage parking.
Fitness Subsidies
BCBSMA members are eligible for upto $150 reimbursed annually.
Professional Development Benefits
Job Training & Conferences
Vistaprint offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250

Additional Perks + Benefits

“The VistaBreak” is one of the most prized benefits we offer our employees. This four-week paid sabbatical was originally established to grant some well-deserved time off to loyal employees when they reach their 5-year tenure. What could you do with an extra month of paid time off?

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