Senior Omni-channel Marketing Specialist
What’s Our Dish
Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.
Peapod continues to be a consumer-facing eCommerce brand, and is part of Peapod Digital Labs, focused on growing Peapod sales to consumers.
Recipe for Success - What's “in store” for the role
Organize, facilitate and lead the working teams through the omnichannel commercial plan and related online tactics including, but not limited to, seasonal theme development and item curation, shopper marketing, and monetized content.
Populate and maintain the digital calendar and coordinate calendar updates, meetings and dissemination of information.
Collaborate with Digital Strategy, Marketing Strategy and Content Specialist in planning for each online seasonal theme throughout the year.
Brainstorm ideas for each theme.
Co-author the Creative Brief for entire program.
Research relevant information for each theme and how it relates to our customer.
Communicate themes / information to CMP partners
Review final content creative for accuracy against omnichannel commercial plan and optimal customer experience
Responsible for execution of product collections, including item selection based on specific criteria for each seasonal theme or selling opportunity
Partner with Marketing and PDL Analytics Team to understand campaign performance, and make recommendations to optimize future campaigns in partnership with CMP
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The Essentials In Your Cart - The required ingredients
Experience in leading projects and influencing consensus.
Mature level of knowledge for company, business and industry practices
Proficient with Microsoft Office Suite of Programs
Experience with merchandising strategies and category roles and intent.
Extra Spices - What you should bring to the table
2- 5 years of digital, eCommerce or merchandising experience
Proficiency working in digital marketing and media to include email marketing and digital advertising
Experience in consumer-packaged goods industry, retail category management, or merchandising
Some knowledge of cooking methods and recipes a plus
Experience executing annual strategic plans and growing established businesses
Ability to build relationships, influence and lead across multiple business functions within AD
Excellent interpersonal skills and demonstrated ability to build and sustain supportive relationships with others.
Ability to manage day to day activity for identified responsibilities.
Ability to think innovatively.
Demonstrate a personal acceptance of change and the ability to adapt and drive change.
Strong organizational skills
Ability to analyze and use logic in balancing onsite strategic priorities
Demonstrated ability to facilitate collaborative cross-functional group meetings.
Join Us at Our Table
Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! We offer a great variety of benefits and perks to our employees, including: great health care options, including PPO and HSA plans (with company contributions), dental, vision, flexible spending accounts, a 401k with strong company match and immediate vesting, and generous and flexible paid time off.
We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.