Senior Omni-channel Marketing Specialist at Peapod Digital Labs

| Greater Boston Area
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What’s Our Dish 

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.  

Peapod continues to be a consumer-facing eCommerce brand, and is part of Peapod Digital Labs, focused on growing Peapod sales to consumers.   

 

Recipe for Success - What's “in store” for the role   

  •  Organize, facilitate and lead the working teams through the omnichannel commercial plan and related online tactics including, but not limited to, seasonal theme development and item curation, shopper marketing, and monetized content. 

  • Populate and maintain the digital calendar and coordinate calendar updates, meetings and dissemination of information.

  • Collaborate with Digital Strategy, Marketing Strategy and Content Specialist in planning for each online seasonal theme throughout the year.

  • Brainstorm ideas for each theme.

  • Co-author the Creative Brief for entire program.

  • Research relevant information for each theme and how it relates to our customer.

  • Communicate themes / information to CMP partners 

  • Review final content creative for accuracy against omnichannel commercial plan and optimal customer experience 

  • Responsible for execution of product collections, including item selection based on specific criteria for each seasonal theme or selling opportunity 

  • Partner with Marketing and PDL Analytics Team to understand campaign performance, and make recommendations to optimize future campaigns in partnership with CMP 

  • Manage jobs in Workfront 
     

 The Essentials In Your Cart - The required ingredients  

  • Experience in leading projects and influencing consensus. 

  • Mature level of knowledge for company, business and industry practices 

  • Proficient with Microsoft Office Suite of Programs 

  • Experience with merchandising strategies and category roles and intent.  

  

Extra Spices - What you should bring to the table   

  • 2- 5 years of digital, eCommerce or merchandising experience 

  • Proficiency working in digital marketing and media to include email marketing and digital advertising 

  • Experience in consumer-packaged goods industry, retail category management, or merchandising 

  • Some knowledge of cooking methods and recipes a plus 

  • Experience executing annual strategic plans and growing established businesses   

  • Ability to build relationships, influence and lead across multiple business functions within AD 

  • Excellent interpersonal skills and demonstrated ability to build and sustain supportive relationships with others. 

  • Ability to manage day to day activity for identified responsibilities. 

  • Ability to think innovatively. 

  • Demonstrate a personal acceptance of change and the ability to adapt and drive change. 

  • Strong organizational skills 

  • Ability to analyze and use logic in balancing onsite strategic priorities 

  • Demonstrated ability to facilitate collaborative cross-functional group meetings. 

 

Join Us at Our Table  

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! We offer a great variety of benefits and perks to our employees, including: great health care options, including PPO and HSA plans (with company contributions), dental, vision, flexible spending accounts, a 401k with strong company match and immediate vesting, and generous and flexible paid time off. 

  

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.  

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Vue.JSLibraries
    • AngularJSFrameworks
    • Vue.JSFrameworks
    • Spring BootFrameworks
    • HibernateFrameworks
    • InformixDatabases
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics

Location

1385 Hancock St, Quincy, MA 02169

What are Peapod Digital Labs Perks + Benefits

Culture
Volunteer in local community
Intracompany committees
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within

Additional Perks + Benefits

Building a cutting edge eCommmerce center of excellence means our teams need to focus on their work challenges, not whether their benefits are activated. With a one-stop shop for online benefit management, competitive bonus potential, and a flexible, brand new office, our employees are able to focus on making the customer experience amazing.

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