Senior Marketing Manager (Outbound & ABM)
Quality isn’t just a goal. It’s the whole point.
Our customers are under a lot of pressure to deliver great software. But to compress lifecycles, add features, and compete in a world where ‘every company is now a software company’ is hard. And one mistake can mean their reputation, even future. That’s why it’s our mission to help. At any part of their software development lifecycle (SDLC), we provide the tools and discipline to focus on quality while streamlining their processes. So our customers can create and deploy software that works as designed – especially when it’s needed most. And we’re looking for people to join us.
SmartBear is looking for a Senior Marketing Manager (Outbound & ABM) to join our team and play a critical role in scaling our business. The Senior Marketing Manager is responsible for driving the ABM strategy, targeting our highest-priority accounts, as part of our overall Outbound marketing strategy. This is a highly visible role that is ideal for a creative marketer who enjoys executing innovative and engaging campaigns that generate and accelerate pipeline and revenue growth.
What you’ll do:
- Own and drive the execution of the ABM strategy for high-priority accounts from start to finish
- Work closely with cross functional teams to define target account lists and execute campaigns across all marketing channels
- Partner with sales teams to drive SDR outbound prospecting and follow up efforts related to target account list
- Monitor, track, and report engagement of target accounts and results across all programs and channels. Make recommendations and campaign optimizations based on analysis and results
- Partner with Product Marketing to create messaging that engages the buying group at targeted accounts. Map content and campaigns across personas, segments and verticals
- Leverage / recommend ABM tech stack to drive strategy and execution
- Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines and processes
- Manage the Ideal Customer Profile; conduct regular deal analysis, present findings and recommendations to continually refine targets
- Collaborate with cross-functional marketing teams on campaign concepts, content requirements, buyers journey development, and digital marketing execution to ensure pipeline targets are met
Your background and profile likely include:
- 5 - 7 years in Demand Generation for B2B SaaS, ideally 3+ years experience in ABM
- Detail-focused, self-starter with strong cross-functional project management skills. Ability to focus on tactical execution to get the job done
- Experience with ABM tech stack, i.e., Mintigo, Rollworks, ZoomInfo, Terminus etc.
- Exceptional quantitative and problem-solving skills. Ability to analyze data, overcome data noise and make data-driven decisions.
- Hands-on experience managing campaigns across multiple platforms
- Excellent written and verbal communication skills
- Ability to deal with ambiguity in a fast-paced environment with an openness to change course as needed
- Energetic and proactive team player with a sense of humor
- Strong focus on marketing metrics and continuous learning/improvement
- Bachelor’s degree
About SmartBear
At SmartBear, we focus on your one priority that never changes: quality. We know delivering quality software over and over is complicated. So our tools are built to streamline your process while seamlessly working with the products you use – and will use. Whether it’s TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr, or one of our other tools, we span from test automation, API lifecycle, collaboration, performance testing, test management, and more. Whichever you need, they’re easy to try, easy to buy, and easy to integrate. We’re used by 15 million developers, testers, and operations engineers at 24,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft. Wherever you’re going, we’ll help you get there. Learn more at smartbear.com, or follow us on LinkedIn, Twitter, or Facebook.
SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.
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