Lifecycle Marketing Manager

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ezCater is the world's largest online marketplace for catering – a $60+ billion market in the U.S. We make it easy for businesspeople to find and order great food for meetings and events, and we help our catering partners grow their business. We're backed by $320 million in venture funding and valued at over $1 billion. Our mission is to power the world's catering, and we'll make it happen – even more surely if you come help us.

As a Marketing Manager, you'll help us drive customer demand and engagement by working closely with our Sales, Marketing, Service and Product teams. You'll be responsible for developing, executing and optimizing nurturing and upsell campaigns across email, social/digital, display and offline channels.

What you'll do:

  • Develop coordinated nurture & engagement campaigns across multiple channels (email, display etc.), with the goal of converting highly qualified customers and growing our share of wallet.
  • Own campaign testing and optimization strategy continually finding the best ways to convert customers and grow bookings by working closely with Sales, Service and Product teams.
  • Collaborate with Creative & Content teams to produce compelling marketing materials including emails, videos, landing pages, etc.
  • Partner with our Analytics team to create and maintain performance dashboards to monitor funnel stages and conversion touchpoints across all channels. 

Please:

  • Have 5+ years of Lifecycle/Retention marketing experience with 1–2 years of LTV and upsell experience. Share of wallet experience is a plus.
  • Experience managing multiple campaigns across HubSpot or another CRM/marketing automation platform with a deep understanding of segmentation and targeting
  • Appreciate analysis as much as creativity. You can connect the dots and communicate effectively. You should be comfortable context switching. You are passionate about demonstrating ROI of your marketing programs.
  • Be customer obsessed. You'll learn everything there is to know about ezCater customers and figure out how to best communicate our value to them along their customer journey.
  • Have some experience in developing brand new marketing programs and establishing related goals/metrics
  • Know how to "just figure things out" and invent whatever idea or approach could accomplish our objectives.
  • Be excellent at communicating and working cross-functionally. 
  • Be flexible, adaptable and enjoy working in a fast paced environments

What you'll get from us:

Importantly, you'll get a tremendous amount of authority and autonomy. You'll own your outcomes and see measurable results for your efforts. ezUniversity sessions will provide plenty of opportunities to expand your mind.

At the same time, you'll get sane working hours and a huge amount of flexibility around work/life balance. Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and here's what else you'll get: Market salary, stock options you'll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K, health/dental/FSA, long-term disability insurance, subsidized T-passes, a great office in the heart of Boston, a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies), and knowing that you helped get this rocket ship to the moon.

ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • ElasticSearchDatabases
    • Google AnalyticsAnalytics
    • PeriscopeAnalytics
    • InVisionDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • HubSpotCRM
    • MailChimpEmail

Location

40 Water Street, Boston, MA 02109

What are ezCater Perks + Benefits

ezCater Benefits Overview

You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.

Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, and knowing that you helped get this rocket ship to the moon.

Culture
Volunteer in local community
ezCater participates in regular community outreach activities with Rosie’s Place, City Sprouts, Community Servings, Greater Boston Food Bank, etc.
Partners with nonprofits
ezCater partners with Feeding America through our CaterCares initiative
Open door policy
Team based strategic planning
Open office floor plan
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Wellness days
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Pay transparency
Child Care & Parental Leave
Generous parental leave
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Eligible employees get 4 weeks of paid sabbatical every 5 years of working at the company.
Paid holidays
Paid sick days
Flexible time off
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development
Job training & conferences
Promote from within
Continuing education available during work hours
Customized development tracks

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