Veeva
Veeva's cloud software enables the life sciences industry to bring new therapies to market faster.
Boston, MA

Senior Manager/Director - Marketing Programs/Field Marketing at Veeva (Greater Boston Area, MA)

| Greater Boston Area
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Veeva [NYSE: VEEV] is the leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, our customers range from the world’s largest pharmaceutical companies to emerging biotechs. Veeva’s software helps our customers bring medicines and therapies to patients faster.

We are the first public company to become a Public Benefit Corporation. As a PBC, we are committed to making the industries we serve more productive, and we are committed to creating high-quality employment opportunities.

Veeva is a Work Anywhere company which means that you can choose to work in the environment that works best for you - on any given day. Whether you choose to work remotely from home or work in an office - it’s up to you.

The Role

As a Senior Manager/Director of Marketing Programs/Field Marketing, you will develop and execute integrated marketing plans to meet or exceed the North American pipeline goals. You will work closely with sales, market strategists, and product marketing teams in a fast-paced and rapidly growing market.

What You'll Do

  • Oversee and drive demand generation and field marketing plans to support revenue objectives of growing existing base and acquiring new customers
  • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation email campaigns/nurtures, field events, user events, industry events, webinars, and digital marketing
  • Work closely with sales teams to craft account-level marketing plans for top strategic accounts
  • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
  • Manage relevant agencies and 3rd parties in the execution of programs
  • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
  • Track and measure all marketing programs and optimize resources against objectives and budget 

Requirements

  • 8+ years of experience in demand generation/field marketing
  • 5+ years of recent experience within marketing B2B enterprise software or cloud-based solution provider
  • Ability to turn vision into strategy and a marketing plan
  • Integrated marketing program planning, execution, and reporting experience
  • Proven ability to build relationships and collaborate cross-functionally with a variety of stakeholders including sales, subject matter experts, services, and product marketing
  • Self-motivated, innovative, collaborative, creative, and analytical
  • Experience in managing quarterly and annual program budgets
  • Experience in vendor management and negotiating
  • Hands-on experience with sales and marketing automation systems
  • Strong project management skills; excellent attention to detail
  • Excellent oral and written communication skills
  • Proven ability to excel in a dynamic, fast-paced environment is extremely important
  • Strong team player with a positive attitude
  • Bachelor’s degree required

Nice to Have

  • Pardot and salesforce.com experience preferred
  • Life sciences industry experience a plus

#LI-Remote

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected]

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Where we are

Our main office is located in downtown Boston and is within walking distance to great restaurants and cafes. Few minute walk to three T Stations.

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PerlLanguages
    • PythonLanguages
    • SqlLanguages
    • SeleniumLanguages
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • SpringFrameworks
    • HibernateFrameworks
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What are Veeva Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Some Meals Provided
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within

An Insider's view of Veeva

How would you describe the company’s work-life balance?

At Veeva you can "work anywhere" which means you can choose to work in an office or at home on any given day. Our work processes are designed so that you can be productive in an environment that works best for you.

Kristin

VP, Talent Attraction

What's the biggest problem your team is solving?

We are building a new product to help clinical trials run faster and more efficiently. I can't imagine any other opportunity that would be as impactful, especially in a time of public health crisis. Veeva has a pragmatic approach to technology, we don’t go after shiny new things, but rather focus on stable technologies that continue to evolve.

Jacob

VP, Engineering

How has your career grown since starting at the company?

After graduating from the University of Texas, Arlington, I joined Veeva as an Associate Software Engineer in their Generation Veeva program. Since then, I've been with the company for three years now, have been promoted to a Software Engineer, and moved from our Pleasanton, CA HQ to one of our first engineers in Boston, MA.

Shilpa

Software Engineer

What is your vision for the company?

Our goal for 2025 is to be 10,000 employees and still "be Veeva" meaning continuing that startup mentality and speed. Even though today we have 4,300 people and $1.4 billion in revenue, we maintain a startup culture - remaining agile, fast, and constant innovation.

Henry

Chief Strategy Officer

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