Senior Manager, Integrated Marketing

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/

Responsibilities:

Become familiar with Indigo’s brand and understand the key stakeholders

Adopt and begin executing our campaign process in a manner that reinforces it as a recognizable and trusted aspect of what the marketing organization is responsible for

• Become the marketing point person for your segment with the Commercial team

Become well versed in Indigo’s functional marketing (product, insights, brand, etc.) across all channels, enough to operate around and optimize the capabilities

Partner with the sales team to determine goals for awareness, demand, pipeline and revenue targets

• Integrate with the Commercial sales team to fully understand customer goals, and current plan in place to enable them from a marketing perspective

Provide end-to-end campaign management to drive engagement, pipeline and closed revenue, leveraging key assets and channels

• Lead timeline management to campaign setup, delivery of assets/info through to troubleshooting and reporting out to the wider team on performance
• Ensure all outbound communications are tightly aligned with Indigo brand - look, feel and voice
• Execute on 3+ campaigns at any given time

Work with the Direct and Digital team to define and develop automated customer journeys to engender trust and loyalty as measured by shared YoY grower retention goals and other suggested metrics

Competencies:

• Curious and fast learner - ability to quickly get up to speed on newly formed and developing products & programs and quickly understand business objectives to execute against them
• Strategic thinker, but able to roll up their sleeves to get things done
• Effective at driving process and change, able to break down doors to execute well
• Strong customer-centric marketer (brings analytical, sales mindset to the table)
• Strong sales-enablement marketer
• Ability to represent the voice of various end-users
• Experience effectively managing cross-functional, multi-dimensional projects, balancing multiple priorities with attention to detail
• Strong ability to prioritize when several campaigns are competing for time & resources
• Strong project management skills
• Experience running analytics on campaign performance, comfortable with numbers and digital tracking mechanisms
• Awareness and understanding of digital and offline advertising, full spectrum of marketing channels and an appreciation for integration
• Strong brand steward and creative problem-solver
• Able to collaborate with senior leaders as a holistic thinker across the organization but ego-less in taking direction 
• Excellent presentation skills

Qualifications:

• 7-12 years of Marketing experience
• Hands on experience building demand programs in 3 or more marketing channels
• Worked within a strong brand environment; can discern quality work
• Familiar with digital product development, agile framework
• Solutions-oriented and agile in style
• B2B experience is preferred
• Agriculture experience or demonstrated ability to get up to speed across various industries is preferred
• Experience working with a diversity of sales teams is preferred
• Travel required, 1-2 times per month