Director, Field and Event Marketing
Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.
Toast is seeking an experienced, growth-minded Director of Field and Event Marketing to help build our field marketing organization. In this role, you will develop creative and integrated regional field and channel marketing campaigns that drive pipeline and revenue to maximize the marketing mix throughout the buyer's journey. Acting as a strategic business partner to our field teams, the team delivers leads, accelerates pipeline and increases revenue through the creation and execution of a national marketing strategy in alignment with Company priorities and in partnership with the Sales, Customer Success, and Product teams.
About this roll* (Responsibilities)
- Partner with the demand marketing team to deliver a comprehensive portfolio of one to many localized marketing programs that leverage and extend national integrated campaigns and programs focused on customer acquisition, retention and expansion.
- Create a thoughtful and innovative approach to bringing national marketing programs to key regions by partnering with the sales leadership team to deliver programs that accelerate deal velocity and increase deal size.
- Build the team from scratch by recruiting and leading a team of global high-performing marketers to deliver against the field and event marketing strategy.
- Drive and grow our event marketing program; assessing the right events to attend, building program design, engaging vendors and handling logistics, and driving pre- and post-event marketing tactics
- Scale our owned Field program, called Food for Thought, by building our thought leadership in conjunction with the content team, driving in market promotion via marketing and sales, and building effective partnerships with sales.
- Drive effective communication with and through your team to multiple stakeholders, including executives, sales, corporate and regional teams.
Do you have the right ingredients*? (Requirements)
- 10+ years of experience in marketing within a B2B SaaS company; with expertise leading a field marketing organization at scale.
- Demonstrated success owning the strategy, framework, development and execution for global, multichannel demand generation campaigns, targeting regional businesses.
- Demonstrated results in achieving high quality pipeline and conversions, and impact to revenue out of localized acquisition, retention and expansion programs, while maintaining and improving marketing LTV/CAC.
- Strong command of national and regional interlock with proven experience building integrated campaigns at scale. Experience managing event logistics including vendor management and booth design.
- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
- Strong fluency in G-Suite, Marketing Automation and CRM systems such as Marketo, Salesforce.com, as well as other office productivity and collaboration tools.
Special Sauce* (Nonessential Skills/Nice to Haves)
- Preferred experience working within a SiriusDecisions marketing ecosystem.
Our Spread* of Total Rewards
- Unlimited Vacation
- Sabbatical opportunity after five years
- Professional Development Reimbursement Program
- Commitment to Employee Wellness through resources such as a quarterly Wellness Stipend
- Various peer and company recognition programs
- 401(k) and matching
- Medical, Dental, & Vision Coverage
- Mental Health Benefits
- Subsidized backup childcare
*Bread puns encouraged but not required
#LI-REMOTE
We are Toasters
Diversity, Equity, and Inclusion is Baked into our Recipe for Success.
At Toast our employees are our secret ingredient. When they are powered to succeed, Toast succeeds.
The restaurant industry is one of the most diverse industries. We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals.
Baking inclusive principles into our company and diversity into our design provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.
Bready* to make a change? Apply today!
As part of our commitment to the health and safety of our employees and their families, all individuals entering our US workspaces are required to provide proof of full vaccination against COVID-19 unless they have an approved medical or religious accommodation.