Drift is the Revenue Acceleration platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms. Our mission is to use conversations to make business buying frictionless, more enjoyable, and more human. After just four years in market, the company has become one of the fastest-growing SaaS companies and was named to the Forbes Cloud 100, LinkedIn Top 50 Startups, Entrepreneur's Top Company Cultures, Boston Business Journal's Best Places to Work, and SaaS Company of the Year by the NEVCA.

Our team is growing faster than ever before, and this role will be a critical role in helping us to continue to build in the EMEA region. 

In this role you will:

• Be the marketing stakeholder in the region partnering closely with the sales organization in the region to understand where they are getting stuck along the customer journey to creating new and expansion business.
• Communicate your learnings from the partnership with the sales organization back into the product marketing and content marketing teams to help customize and localize customer facing materials for revenue teams in EMEA.
• Be the demand generation marketing manager responsible for understanding the growth of this region. Wake up every day thinking about what growth levers you can pull in order to fuel expanded growth in the region.
• Work in collaboration with the marketing operations and analytics team to understand the overall marketing attribution of new business within the EMEA region.
• Work closely with sales leadership and sales reps to understand where our current growth is coming from doubling down on what’s working and experimenting with new channels to discover new opportunities. 
• Collaborate with NA demand gen and leverage integrated campaigns to build an integrated plan in the region. 
• Work closely with the digital marketing team to prioritize the localization of core pages of our website in languages where we are seeing the most growth.
• Identify field events and strategic sponsorships in the region where we should have a presence in order to further solidify the awareness of our solutions and platform.
• Be a hands on marketer -- Run/Execute programs (webinars, events) within the EMEA region that help us to acquire net new marketing and sales professionals, engage existing contacts to have a conversation with our team and accelerate existing opportunities. 
• Using the established marketing programs happening within the US and Canada understand where that messaging needs to be edited or tweaked to better resonate with the EMEA audience.
• Collaborate with the Customer Experience team to identify customers that can serve as references and advocates for Drift within the EMEA region and beyond.

In one month you’ll:

• Attend comprehensive organization training and learn the Drift story, how we work and our goals for the future 
• Experience an in-depth product training, including learning how to use the product 
• Spend time getting to know our customer personas and the value they expect to receive from Drift
• Learn Drift’s approach to building business engines, and apply your learnings to defining and building the customer marketing team and program at Drift
• Get up to speed on our integrated campaigns, process, and BU plans to leverage in your own planning 
• Establish your goals and priorities for the quarter, along with a comprehensive 6 month plan that establishes the growth levers we can pull within the region.
• Communicate your strategy across the entire marketing team in order to provide visibility and transparency to your work and to also get the team’s partnership on your initiatives.

By 3 months you’ll:

• Deeply understand Conversational Marketing Strategy, Revenue Acceleration, the marketing technology industry and Drift’s Personas 
• Fully understand our internal ecosystem and be able to collaborate cross-functionally
• Meet with 5 Drift customers within the EMEA region to understand their journey to becoming a customer as well as their journey since becoming a customer to identify potential gaps in our strategy. 
• Create and launch your first program and first campaigns, and have posted your analysis on results
• Execute a gap analysis of where programs and content should exist across the customer journey, and launch your first programs and offers addressing these gaps
• Understand how the teams you interface with work and have worked your own workflow into these processes in order to get the deliverables you need. 
• Share your work on an ongoing basis to marketing, sales and the leadership team in order to provide visibility to your progress on your goals. 

By 6 months you’ll

• Create a comprehensive marketing strategy for growth within the EMEA region.
• Advise leaders of other disciplines in marketing about what support is needed in the EMEA region.
• Present to the sales and marketing leadership team on your first quarter’s worth of work. 
• Create a strong repeatable funnel of marketing leads for the sales and SDR organization.
• Be tightly aligned with the digital marketing team from an advertising as well as a website perspective in order to ensure your priorities are being satisfied in order to achieve your goals. 

About you and what type of skills you’ll need:

• 5+ years experience working on high impact dgen/field marketing role that leads to business growth
• Success in working in a demand generation capacity that has tight collaboration with product marketing, customer marketing and content marketing.
• Experience with enterprise Marketing Automation platforms (preferable Marketo), CRM (preferably Salesforce), and web personalization tools
• 5+ years of experience bringing a solution to new markets and growing your organization to scale as the business grew.
• You have range in your writing and creative skills, with experience creating for a strategic executive audience as well as independent contributors. You can easily pivot in tone, production style and topics 
• Experience in developing innovative and compelling presentations
• You don’t let things get in the way of achieving your goals, where you find roadblocks you develop ways around them in order to achieve success.

Drift is committed to being an equal opportunity employer. 

We know that applying for a new job can be intimidating. But guess what? At Drift, there is no such thing as an “ideal candidate.” We believe in the power of teamwork -- and in the desire to learn something new every day. We believe in hiring people, not just skills. Take it from our CEO. 

If this sounds like a company you would like to join and a role you would thrive in, please don’t hold back from applying! Whatever skills you bring to the table or background you’re coming from, we welcome you to start a conversation with us. We need your unique perspective for our continued innovation and success. We’re looking forward to learning more about you!

Drift is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]. #LI-Remote