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Senior Manager, Campaign Marketing

| Greater Boston Area

CloudHealth by VMware's global campaign marketing team is hiring a talented, passionate, ambitious Senior Manager of Campaign Marketing who understands mid-market, enterprise and global market segments. We are looking for a leader to design and execute integrated campaigns for our Multicloud Management solutions which will drive awareness and lead-generation for this fast-growing market.

We want a leader in this position with demonstrated expertise in demand generation, solution marketing, integrated campaign methodologies, and operationalization for measurement & optimization at each stage in the campaign process.

You will have the opportunity to lead and influence our business growth by becoming part of the global strategic team dedicated to improving CloudHealth's market presence.

Responsibilities and expertise include:

  • You are a player-coach and deeply collaborative.
  • Your mission is to drive more qualified leads, pipeline and revenue by marketing channel to exceed business targets.
  • Running and implementing a campaign lifecycle process that can scale is a priority. This includes key tactics to drive marketing critical metrics.
  • You have an analytical mind and the ability to analyze campaign impact for end-to-end results, that you share with business partners and upper management.
  • Your ability to make decisions based on meaningful data is extremely important. This includes using existing/historical and new data to identify, test, and refine market segments, nurture tracks and campaigns.
  • We need you to possess a deep understanding of the buyer journey and to ensure measurability across the campaign channels and process. Objective setting, analytical skills, and key marketing metric implementation are necessary.
  • Balancing project scope, priorities and budget are essential, including; vendor work requests, workflow and deliverables and negotiation.
  • You are experienced and successful in working and collaborating with sales, including sales development reps (SDRs), as well as inside (midmarket) and outside (enterprise) sales teams
  • You are able to lead virtual teams that span internal, external and vendor team members.
  • Travel: 25% of time; may include some international travel.

Qualifications

  • Bachelor’s Degree in Marketing, Communications, or a related discipline is required.
  • B2B, SaaS marketing background is necessary, preferably in cloud computing.
  • 5+ years experience as a people manager.
  • The ideal candidate is a self-starter with a consistent track record of running successful integrated campaigns.
  • Extraordinary communication skills are key to success in this role - able to articulate a clear, persuasive argument and present data in an effective and actionable manner orally and in writing with both internal and external teams at all levels.
  • Strong writing skills with an understanding of powerful story-telling and a creative eye for design.
  • A firm understanding of modern sales and marketing technologies and tools (Google Analytics, ABM services, etc.). Experience with marketing automation tools (Marketo preferred) and CRMs (SalesForce).
  • You are highly organized with excellent project management skills
  • Effective time management, task prioritization, and high-quality work delivery, under pressure, within a dynamic organization is essential.

CloudHealth by VMware is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • AxureDesign
    • BalsamiqDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • DrupalCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

100 Summer Street, 20th Floor, Boston, MA 02110

An Insider's view of CloudHealth by VMware

What are some social events your company does?

CloudHealth offers a lot of social events throughout the year! Some of the more popular events are the happy hours we run about every month. Every once in a while, we add in something extra to them as well. For example, one Happy Hour doubled as a Trivia Night and one time we had karaoke, which ended up being a huge hit.

Alison Keefer

Technical Recruiter

How do you collaborate with other teams in the company?

Building the best platform to solve our customers’ cloud management and optimization challenges is truly a team effort. Everyone at CloudHealth has a unique perspective on how we deliver value to our customers, so it’s always important for engineering to collaborate with other teams.

Devin Nguyen

Senior Software Engineer

How has your career grown since starting at the company?

When I first joined CloudHealth, I traveled the world as a Solution Architect to learn what our customers need. Now I’m able to apply that knowledge to our platform’s development as a Product Manager. As CloudHealth grows, I will directly influence our product’s future while taking my career in a new and exciting direction.

Chris Jacob

Product Manager

How do you make yourself accessible to the rest of the team?

Equally as important to being accessible is being approachable. Putting CloudHealth employees’ needs before our own and having the understanding their success and career progression is a direct reflection of the work and enablement we provide. Being accessible to everyone at all levels creates the synergy we need to be successful.

Ryan Policella

Director of Sales Development

What’s the vibe like in the office?

The great thing about CloudHealth is knowing that you are working with an ambitious and hard working group of passionate people who are always willing to collaborate and help one another with the challenges we encounter every day. The atmosphere at the office is easy going but fast paced. We work hard and still know how to have fun.

Gabriela Veloz

Account Executive, LATAM

What are CloudHealth by VMware Perks + Benefits

CloudHealth by VMware Benefits Overview

CloudHealth provides weekly catered lunches, endless free snacks, we have coffee and sparkling water machines, beer and cold brew on tap. Our building has an amenities center with a made-to-oder or grab-and-go cafe as well as an on-site gym and private showers. There are hosted social events like happy hours, hack-a-thons, karaoke, trivia nights, corn hole and putting competitions, kickball games, photo contests, game nights, team off-sites, company-wide summer and winter outings. We also have unique interest groups like book club, run club, and whiskey club (exactly what it sounds like)! There is also a lot of opportunity to get involved in the community as CloudHealth employees are able to take 40 hrs of service learning per year to volunteer as well as access to annual donation matching to the charity of our choice.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Time allotted for learning

Additional Perks + Benefits

Everyone here has a chance to learn and develop professionally as the company continues to grow. We pride ourselves in giving employees the opportunity to build their career - the rest is up to them. For example, one of our early hires started here as an intern, and now he’s spearheading the expansion of our London sales team. It just goes to show how far commitment and dedication will take you!

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