Senior Director, Global Demand Generation at Markforged

| Watertown
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The leader of Global Demand Generation is charged with scaling a sustainable growth program for our global business. This person will conceive and execute the growth strategy for paid, organic, channel, and events marketing. The team is data driven and results focused. We are seeking a talented leader who thrives at the intersection of data, product, engineering, and marketing/sales. The successful candidate will be analytical and results driven. 

This is a rare opportunity to build upon momentum in a high growth environment. Experience in fast-paced startup environments and a proven track record of execution and leading high performance teams is critical to this role. 

What will you own?
  • Deliver a world-class demand generation function at Markforged that achieves predictable growth across the global business including Paid, PPC and SEM/SEO, Webinars, Channel Marketing, and Events. 
  • Lead the development, execution and optimization of all lead generation, nurturing and paid customer acquisition campaigns
  • Demonstrate a strong understanding of key business metrics, and use those metrics to set target CPA thresholds per customer segment; experiment with new channels, techniques, and messaging to scale advertising spend while maintaining target conversion rates.
  • Focus on implementing non-paid growth strategies in addition to enhancing our current, strong set of paid online marketing programs i.e.- Community efforts, advocacy, retargeting
  • Take an iterative data-driven approach to understand the efficacy of various paid and organic channels to grow and optimize them effectively. Demonstrate impact through dashboards and reporting to adapt and respond to learning in real-time.
  • Own the relationship with sales and forge strong communication and service level agreement (SLA) between marketing and sales
  • Produce scale and efficiency in process and execution at every stage of the funnel through cross-functional teamwork (Marketing, Sales, BDRs, Revenue Ops) 
  • Proactively partner with product and corporate marketing to build out initiatives and campaigns – weaving them directly into a master demand generation engine
  • Inspire the Marketing team on strategic programs and lead them as a player-coach with a no-task is too small for your approach. 
  • Mentor and grow existing employees through ongoing coaching and career ladder development so they have clear paths to grow and meet our business demands.
  • Forecast and present to senior management.

Important Note: 

Although we list out what we generally look for, we are very likely missing other attributes and skills you have that could make you a great fit but are not currently listed. Research has shown this especially applies to women and other marginalized groups, who tend to apply if they check 100% of every box, versus men who apply if they hit roughly 60%. The point we’re getting at, it doesn’t hurt to take a chance and apply!

What you have:
  • 10+ years of experience in marketing, 5+ years successfully managing Demand Gen teams
  • Big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into an acquisition strategy and guide the team through execution
  • A strong understanding of all digital acquisition channels, including display, search, social, lead buys and content sponsorships
  • A love of analytics and a proven track record of analyzing campaign performance and identifying actionable insights to increase new customer acquisition
  • Experience managing a large marketing budget across multiple channels
  • Ability to deal with high-growth pains and challenges of a technology startup within a startup
  • Cross-functional leader who thrives on collaboration to drive business success

#fulltime

Why Markforged?
Help us reinvent manufacturing. 
We are reinventing manufacturing so that engineers can build anything they imagine.
 
We are one team that wins together!
You will be engaging every day with passionate and dedicated individuals in a collaborative environment working towards making best-in-class products.
 
Perks & Benefits
For all US-based roles, we offer a competitive compensation package and a full suite of benefits, including medical insurance, dental insurance, vision insurance, 401(k), parental leave, commuter benefits, open PTO policy, and more. Our work environment includes casual dress, a fully stocked kitchen, bike storage, free parking, weekly catered lunches, and fitness perks. You will have unlimited access to our 3D printers for professional and personal parts!
 
Please be aware that the Company requires all employees [who are required to work onsite, whether regularly or sporadically] to be vaccinated for COVID-19. This position will require the successful candidate to show proof of a vaccination. The Company is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.
 
Markforged values the differences among our employees and provides equal employment opportunities to all employees and applicants for employment. These differences include but are not limited to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, or service in the military. This goal emphasizes the development of inclusive work environments that capitalize on each employee’s skills, experience, and unique perspectives as we strive to achieve an unparalleled standard of excellence.
 
To all recruitment agencies: Markforged does not accept agency resumes. Please do not forward resumes to our jobs alias or Markforged employees. Markforged is not responsible for any fees related to unsolicited resumes.
 
 
#LH-RH1
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • CoffeescriptLanguages
    • jQueryLibraries
    • AngularJSFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • SolidWorksDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • SageCRM
    • SalesforceCRM
    • MarketoEmail
    • MarketoLead Gen

Location

480 Pleasant Street, Watertown, MA 02472
What did Markforged employees think of Tensilemania?
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An Insider's view of Markforged

What are some social events your company does?

Markforged really cares about giving employees the opportunity to celebrate company milestones and bond outside of the context of work. We celebrate product launches, big wins, and holidays with outings. In addition to company milestones. My personal favorite social “events “ are the informal Friday afternoon happy hours at the office.

Daniel

Product Marketing Manager

How do you collaborate with other teams in the company?

One Team is a company value here. When making a 3D printer, we provide a dedicated build space to a cross-disciplinary team of engineers. These spaces become cultural bastions for promoting camaraderie, great music playlists, and company memes. This fun and inspirational environment for teams to collaborate is why our products are best-in-class.

Ariel

Principal Software Engineer

What makes someone successful on your team?

For someone to be successful on my team, I think they have to be enthusiastic and passionate about our systems and materials. We are always trying to make improvements, and being excited about how you can help our systems improve is essential! Passion and positivity have been the two qualities that helped me grow the most on my team.

Umema

Materials Print Engineer

How do your team's ideas influence the company's direction?

Markforged’s greatest asset is our #OneTeam. This is our DNA. All of the great ideas we’ve seen come to life at Markforged are because of our employees. I truly believe that we have the best team in additive manufacturing! It is because of their intellect, passion, commitment, and creativity that we’ve gotten to where we are today.

Shai Terem

Chief Executive Officer

What's the biggest problem your team is solving?

I think one of the most challenging things as a print systems engineer is learning all the technical and non-technical aspects of our business. We have to know a lot, kind of like a jack of all trades. We have to have our fingers on the pulse of a lot of different teams so that we have a holistic picture of what's going on.

Dalton

Senior Print Systems Engineer

What are Markforged Perks + Benefits

Culture
Partners with Nonprofits
We sponsor a Distinguished Black Engineer scholarship and Female Engineer scholarship through Bold.Org
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Markforged provides up to 12 weeks of parental leave to eligible employees.
Flexible Work Schedule
Remote Work Program
Work remotely on occasion as needed - especially during COVID no one is required to be in office unless deemed essential.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Markforged has a take what you need vacation policy.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
We have plenty of controllers for video games - and ping pong tables in both offices.
Stocked Kitchen
Snacks, hot and cold coffee, gourmet tea selection, soda, Soylent, yogurt, string cheese, fruit and veggies!
Some Meals Provided
Markforged provides free catered lunch every Tuesday.
Happy Hours
Weekly Friday happy hours and quarterly Work Anniversary Celebrations.
Parking
Free, dedicated employee parking lots.
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Markforged offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Diversity Program
Promote from within
Customized development tracks
Paid industry certifications

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