Senior Director, Digital Marketing

| Cambridge
What’s it like to work at iZotope? 
We’re the leaders in intelligent audio production and you’ll see that all iZotopians have a passion for what we do. Our company, our market and our customers are growing fast. This means all iZotope employees are engaged in interesting and challenging work. We have the opportunity to try new and different things and lots of room for career enrichment. We work with exceptional colleagues and foster an environment that empowers those closest to the work to make decisions and provide each other the support to move quickly and learn as we go. iZotope combines the excitement and pace of a startup with the stability and work/life balance of a market leader. Plus, it’s really cool to work for a company in the music and film industry! 
We are looking for a Senior Director of Digital Marketing to join our team and help us continue to scale. This role is responsible for developing, executing and optimizing our direct-to-consumer marketing strategies as well as the online customer journey with a goal to increase traffic, eCommerce conversions and repeat customers. This role will lead the teams responsible for eCommerce, email, and demand generation and will provide significant input on the strategic plan and vision for our personalization, testing, marketing, and digital technology including web and email. This position reports directly to the CMO and will partner with all functional and business leaders within our organization.

Mission:

  • Build an Agile Digital Marketing function that can help drive growth
  • Lead a team with principles of Autonomy, Mastery and Purpose (moving from directing to coaching/gardening) to build the capacity for world-class product marketing
  • Continuing growth and innovation across existing programsLeading the GTM transition to SaaS and more relationship-based marketing strategies
  • Expansion into new programs and channels

Responsibilities:

  • Build, support and coach teams
  • Drive customer acquisition and top-line growth across multiple channels including SEM, SEO, programmatic (display & video), email, and other online and offline channels
  • Drive repeat purchase behavior within and across the iZotope product family Define and deliver iZotope’s global web presence and continuously enhance and optimize the mobile and eCommerce experience
  • Strategize, plan, manage, and deliver cross-media marketing programs which include a combination of email marketing, digital advertising, and content marketing
  • Work closely with product management, product marketing, design, and sales teams to develop and support onboarding, lifecycle, engagement and retention programs
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Use data to drive decisions about the planning, targeting, and execution of campaigns
  • Lead, inspire, and mentor direct reports to maximize their individual potential and professional growth, as well as ability to collaborate effectively as a team
  • Develop and manage ecommerce budget including advertising spend, return on ad spend, new buyer and repeat buyers targets, and other appropriate metrics

Success Criteria:

  • eCommerce sales targets
  • New user and new customer acquisition targets
  • Website traffic growth
  • Paid media metrics (sales, ROAS)
  • Website conversion metrics definition and growth
  • Email marketing sales and engagement metrics

Qualifications:

  • 8-10 years of marketing experience working in a digital marketing role
  • Seasoned leadership and management experience
  • Experience with Agile marketing values, mindset and practicesHands-on experience in direct to consumer e-commerce and creating digital lead generation campaigns, including email, paid media, and SEO
  • A passion for music and understanding of musicians, music recording & production, audio post production, and audio technology a plus
  • Strong website and email experience, including the ability to use data and metrics to back up assumptions and recommendations
  • Partnering with senior executives on growth strategies as well as leading digital marketing teams towards department goals
  • Proven experience in building high-impact digital channels; utilizing all relevant channels, and aligning strategies with business goals in order to drive revenue and customer engagement
  • A passion for consumers – both how to influence their behavior and delivering flawless consumer experiences
  • Prioritize multiple tasks, work effectively under stress, meet short deadlines, and take directions
  • Ability to identify problems and implement or recommend solutions
  • Active problem solver and creative thinker who can think on their feet and define and manage an ongoing test & learn agenda
  • Must be highly adept and capable of building and maintaining trusting partnerships and collaborative relationships across a matrix organization 

iZotope is an Equal Opportunity and Affirmative Action employer and will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • jQueryLibraries
    • ReactLibraries
    • ConfluenceManagement
    • Adobe CampaignLead Gen

Location

Just a short walk from MBTA Red Line Kendall/MIT and Kendall Square, iZotope is surrounded by restaurants, coffee shops, nightlife and entertainment.

An Insider's view of iZotope

What are some social events your company does?

We hold regular Synth Jams after work, which is a great way to get to know your colleagues while also checking out synthesizers you may have never seen before, and learning more about them.

Kayley

Social Media Manager

What does your typical day look like?

My days involve thinking about strategy (which products to build and why) and tactics (ensuring development teams have information required to move forward). I help make sure the cross-functional teams are constantly reminded of the “why” behind our products and features. With the team aligned, we are free to create more innovative products.

Udayan

Product Manager

How has your career grown since starting at the company?

My career has grown a lot since starting at iZotope! I started as a junior software engineer, grew to become a tech lead on one of our flagship products, and now manage a development team. The supportive environment from my managers, peers, and the executive team here has been so important to my success and has helped tremendously in my career.

Jamie

Engineering Manager

What is your vision for the company?

Our products empower creators to produce most professional music, film, tv and podcasts today, and we see the opportunity to bring that same ability to creative people with any level of technical expertise.

Mark

CEO

What's the biggest problem your team is solving?

Producing professional-sounding audio is really hard, requiring a lot of training and a heavy investment in gear. We are trying to use the latest advances in modern technology to fundamentally change the way music is recorded, produced and performed, so that any musician can record and produce the sound in their head.

Jonathan

CTO

What are iZotope Perks + Benefits

iZotope Benefits Overview

iZotope works hard to provide a highly competitive benefit package to meet our employees’ needs. We offer medical, dental and vision plans with considerable company contributions. Our employees are also eligible for a generous 401(k) employer-match. Life insurance and short- and long-term disability are standard iZotope-paid benefits. As an added benefit employees get access to all iZotope products complimentary for personal use as well as a variety of other awesome benefits such as free subway passes, subsidized identify theft protection, tuition assistance, fully paid eLearning subscription, reduced gym membership rates, and many many more. Let’s not forget about our extensive time off programs. Each year we strive to add new benefits to the mix.

Culture
Partners with Nonprofits
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Online course subscriptions available
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