Senior Channel Marketing Manager at VMware Carbon Black
At VMWare Carbon Black, you’ll have the opportunity to make a huge impact while working alongside a global community of passionate people who are leading the way in cutting-edge technology in VMWare’s Security Business Unit.
VMWare Carbon Black’s Marketing team works hard to get the word out about our products and industry intelligence. From digital content and webinars, to field events and customer events, you’ll be working hard to provide pertinent information to our customers and the industry as a whole. You’ll leverage the research from our Threat Intelligence team and the Collective Defense network to promote better insight into trends and show people why our product is different than the rest.
Why You Matter
VMWare Carbon Black seeks a creative, critical thinker and metrics driven Senior Channel Marketing Manager. This role will be responsible for developing and implementing joint marketing programs and events to reach target accounts and stakeholders in top accounts, assisting Channel sales in building pipeline and raising brand awareness. You will create annual and quarterly marketing plans and targets that generate new prospects and advance existing opportunities for the sales team working with targeted partners.
You will also be responsible for building strong relationships with our sales team, and collaborating with other marketing functions to ensure success as they execute their regional plans.
- Build channel specific programs and promotions that meet Channel Sales and Partner requirements
- Manage annual channel marketing budgets of 500K+
- Work with key members of the Channel Sales teams to determine program requirements and test drive proposed program features and functions
- Develop and create specific marketing programs and promotions
- Participate in joint business planning sessions
- 4+ years of experience in channel marketing roles or comparable channel experience.
- Hands on experience with SalesForce.com & Marketing Automation Tool (Marketo)
- Bachelor’s Degree with concentration in marketing or related areas.
- Additional experience in the following:
- Event management
- Demand generation
- Cybersecurity space
- Budget management
- Digital marketing
- Case study development
Category : Marketing
Subcategory: Channel Marketing
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Work From Home: No
Posted Date: 2020-01-03
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