Sales and Marketing Coordinator

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About the role

Looking for exposure to a variety of marketing activities? At CrunchTime, we’re scaling rapidly and looking for a Sales & Marketing Coordinator to work alongside the Sales and Marketing team as it develops and executes key strategies, plans and tactics. You will play a key role in supporting the expansion of CrunchTime’s presence and customer base.

The ideal candidate for this position is a dynamic and highly motivated self-starter with strong attention to detail, excellent writing and organizational skills and the ability to multitask. The role will focus supporting the Sales & Marketing team on a variety of projects, including social media marketing, coordinating our marketing campaign production timelines, advertising assets, ongoing competitive sales intelligence, and our tradeshow event planning and logistics execution.

Our company is agile, fast moving and growing quickly. The position will enable you to gain real business and marketing experience, take on real responsibilities and run real projects on your own and as part of a team. We are a growing and collaborative team that offers lots of opportunities to expand your marketing knowledge in many different areas of marketing and communications.

About the opportunity, skills & responsibilities

Reporting to the Head of Marketing, your role would be 25% campaign coordination, 25% event management, and 50% project initiatives and the balance doing other creative marketing support tasks.

Trade Events:

  • Assist in researching events and brainstorming creative ways to drive traffic to the trade show booths for maximum lead generation, manage event plan and track all event costs
  • Responsible for coordination of all pre-event and tradeshow activities including: booth logistics; furniture, electrical & internet orders, design and booth set-up/tear down efforts, booth shipment
  • Increase awareness and/or attendance for key events by coordinating collateral production, owning internal communications, interfacing with conference hosts, and creating additional promotional assets and strategies as needed
  • Work closely with the marketing team to plan and execute effective promotional campaigns for each event

Campaign Coordination:

  • Create, implement and manage a marketing calendar with timelines
  • Input leads from campaigns into CRM for sales teams
  • Perform ongoing tracking and reporting on lead generation, website traffic and brand awareness for all marketing campaigns using HubSpot tools and resources
  • Create innovative and engaging community- and recruitment campaigns on various channels with a heavy focus on LinkedIn, Facebook and Twitter
  • Stay up-to-date with current technologies and trends in social media

Project Work:

  • Organize, analyze and update existing Hubspot and Salesforce databases to ensure lead contact information is accurate.
  • Assist team with creating and sending internal communications for employee newsletters and other company updates
  • Manage the company’s “swag” inventory needs for company
  • Responsible for repurposing existing content into slides, blogs, eBooks, infographics, etc. to maximize lead generation efforts
  • Support the team with activities, administrative functions and various projects as assigned including but not limited to events, projects and programs

What we’re looking for:

  • Bachelor’s degree in Marketing, Communications, or English
  • You have 2 - 3 years prior marketing experience preferably in a technology company
  • You have strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally
  • You’re an organized and proactive self-starter, always considering, suggesting, and trying new ideas and approaches -- not afraid to fail
  • You’re proficient in social media tools and HubSpot, MailChimp and Adobe Creative Suite, especially Acrobat
  • You demonstrate strong writing experience, an eye for detail, and excellent proofreading abilities
  • You’re a confident communicator and an very strong writer
  • You’re comfortable working in a non-corporate, start-up environment


Applications

If this sounds like you, we’d love to hear from you! Please provide us with information about you, your education, skills and experience, why you’re the perfect applicant for this role – as well as your resume and any links to blogs/social media pages/previous work or University projects that you would like to share with us. Please also include any examples of written content you have produced that would support your application


Benefits:

CrunchTime! employees enjoy a competitive salary, depending on experience, plus access to a progressive benefits program which includes the following:

  • Health, dental and vision insurance.
  • Disability insurance.
  • Life and AD&D.
  • Paid Parental Leave.
  • Flexible Spending Accounts for dependent and medical care.
  • Generous Paid Time Off Plan
  • 401K Plan with employer match.
  • Employee Assistance Program (EAP).
  • Educational assistance for approved courses.
  • Commuter subsidy.
  • Catered lunch every Friday.
  • Bagels every Tuesday.
  • Monthly Thirsty Thursday.
  • Generous Employee referral bonus.
  • Community volunteer program.
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Location

We're in the West End - near the Bruins and only a 2-min walk from North Station and the Haymarket T. Big things are happening around here!

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