Our mission is to help people do something awesome for someone they care about. We care about this idea so much that we aren’t stopping at just a few people, we want to help everyone. Our vision is to create one billion magical moments around the world, each moment bringing people closer together through an experience that is meaningful and unexpected. To have this level of impact on the world, we will need a hungry and motivated marketing expert, who wants to use their superpowers for good to bring Lovepop to audiences everywhere. We are looking to hire a talented Retention Marketing Manager to drive dramatic revenue growth and repeat rate of Lovepop’s current core businesses in one-to-one consumer gifting and establish Lovepop as a household consumer brand. This role will involve managing Lovepop’s retention programs, messaging, developing and executing the retention strategy with buy-in from other functions including product, design, sales, retail, and operations.

What you'll do here:

• Develop and build a set of programs to create a Lovepop community that is inspired to include Lovepop in their magical moments
• Experiment with multi-channel approaches to engage customers and improve the lifetime value
• Utilize test programs and A/B testing to use data to support investment level in new and existing programs
• Use customer behavior, insights and prior campaign results to develop contact strategies/plans to achieve financial targets and optimize customer lifetime value
• Collaborate with product team to develop optimal customer experience
• Lead development blog and content strategies for customers, working closely with our internal and external creative team and key stakeholders to bring concepts to life
• Develop requirements to assess marketing automation platforms and implement into existing systems
• Build and constantly improve Lovepop’s email marketing/newsletter strategy, including testing, measurement and optimization of sequencing, frequency, and content to drive performance across campaigns and consumer segments
• Utilize creative tactics and innovation to engage and delight the Lovepop community
• Build out new programs to drive LTV such as referral programs, subscription services, text message reminders or direct mail

What you'll bring to the table:

• A Bachelor's Degree in marketing, finance, business or other related field
• Minimum of 5 years of marketing & retention experience (direct to consumer preferred)
• Experience creating campaigns within MailChimp and ESP migrations
• Experience creating segmented mailings, hold-out groups, implementing referral or subscription programs preferred
• Proven ability to test and execute tactical results-based marketing campaigns
• Proficient in Excel and the ability to learn new computer skills quickly like SQL

You'll be great if you have:

• Desire to work in a fast paced environment where every individual's contributions are valued and play an integral role in driving the company forward
• A love for problem solving with the ability to turn complicated situations into optimized, efficient processes
• Strong interpersonal and communication skills, collaborative, proactive and detailed oriented
• Proven track record of working closely with product or engineering to implement new functionality
• Strong experience working with a direct to consumer e-commerce brand or company
• Managing to revenue and retention (LTV) goals