Regional Marketing Director
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As the Regional Marketing Director at Compass you will shape Compass' local marketing team and our presence in the Boston Market. You will be responsible for managing the local marketing team while working closely with the Compass corporate marketing department to develop, oversee and execute a local brand strategy and agent marketing services strategy. You will be the leader and visionary for Boston Compass Marketing.
At Compass You Will:
- Build and empower a team that effectively, efficiently, and intelligently handles all local marketing needs
- Develop annual plans to execute all corporate brand marketing with collaboration from Headquarters
- Lead strategy and execution for all agent branding and marketing to ensure cohesion with the Compass brand
- Analyze local media landscape and develop local media strategy (print and digital)
- Oversee local creative needs, including on-the-ground creative team oversight across all platforms, including print and digital design, advertising campaigns, video content, and social media
- Analyze local marketing needs and remain up to date on local real estate market trends, forecasts, account analyses, and the competitive landscape to inform the evolution of Compass’s Boston marketing presence
- Identify and guide opportunities for building scalable systems that will allow the local offices to grow effectively
What We're Looking For:
- Collaborative, results-oriented leadership experience and approach
- Management experience leading cross-functional teams; change management experience a plus
- Excellent interpersonal and communication skills
- Independent, strategic thinker with operational experience
- 7-10+ years previous experience in a marketing or branding role; agency and creative production experience preferred
- Strong working knowledge of creative programs such as InDesign and Photoshop a plus
- B.S. / B.A required
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