Product Marketing Manager

| Greater Boston Area
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We are looking for a strategic and operationally focused Product Marketing Manager with a proven track record of understanding the needs and goals of a fast-growing B2B startup to help us evolve the AdmitHub product into a world-class defacto platform for use within the higher ed market.

Who We Are

AdmitHub is the world’s first AI-powered chatbot purpose built to provide the resources, information, and self-motivations to nudge students—regardless of where they are in the process—toward taking the next step in their learning journey. And we have the research to prove it.

As the Product Marketing Manager you will be the bridge between our partners and our internal product, sales, partner success, and marketing teams. You will be responsible for developing effective marketing strategies and plans to communicate the features and benefits of new products to customers.  You will be a trusted voice within the organization, creating resources and helping drive our go-to-market strategy. 

This is your chance to shape the product and positioning of a promising company while enjoying autonomy and being joyful as the “voice of our partners”. We’ll provide the environment for you to master your skills and find both personal and professional growth. We are invested in promoting from within and providing the support and mentorship aimed at your long term success.  

What You’ll Do

  • Build on product messaging that sets our products apart from others in the market and provide front line teams with unique selling points 
  • Communicate the vision and value of new products to the sales, partner success, and marketing teams and develop sales + lead gen tools that facilitate the selling process
  • Take part in internal presentations around our product offerings and also be willing to jump on sales or partner calls to answer questions
  • Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups, and sales data
  • Use market research data to establish product pricing
  • Own the knowledge base for the competitive landscape for the market we are in and develop it over time
  • Develop clear positioning, value proposition and messaging, driven by customer insights and data to inform Admithub's overarching narrative focused on helping people take the next step toward a more fulfilling life
  • Craft clear definition of customer needs, market trends, and competitive developments collaborating with Sales, Customer Success, and UX/Product teams to deliver a world-class experience from the customer's first visit to Admithub.com to launching their first student campaign script

What You’ll Have

  • 3+ years of experience in marketing or product marketing in a SaaS environment
  • Strong marketing competencies across strategic planning, positioning and messaging, segmentation, and storytelling
  • Ability to analyze data, surveys, and industry trends to form a cohesive quantitative picture of the market 
  • Experience modulating and formatting messaging across mediums for internal and external communications
  • Desire to move quickly from information gathering to going to market with a finished product
  • Comfortable working with a diverse group of internal teams

AdmitHub is committed to creating a company where all employees regardless of background can show up and feel they belong. This is an ongoing journey, and we welcome questions one here we’re at during your interview process. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.

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Location

Our office is located in Downtown Crossing, but we've been working remotely since March 2020 and will continue to do so until the pandemic subsides.

What are AdmitHub Perks + Benefits

AdmitHub Benefits Overview

We have a great, comprehensive healthcare package, Flexible Time Off, paid parental leave, and more!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
AdmitHub's 401(k) retirement plan contributes 3% of an employee's annual base salary, regardless of whether they make an contribution or not, with no vesting period for the contribution.
Company Equity
Employee Stock Purchase Plan
We offer stock option grants when you start that vest over a period of 4 years.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 10 weeks of parental leave for the primary caretaker and 6 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Remote Work Program
Our remote work program includes the opportunity for employees to be full-time remote for specific positions, and all employees are encouraged to work remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Diversity Program
Cross functional training encouraged
Promote from within
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