At Appcues, we're creating a platform to transform how the world builds and experiences software in the digital age. Companies like Spotify, Slack, and Zoom have shown us that product-led companies are the future, and Appcues will be the platform they (and companies following their lead) use to create user experiences that grow their business. 

Appcues’ marketing team is looking for a Product Marketing Manager to help Appcues better understand its customers and help our customers better understand Appcues. This starts with immersing yourself in our customer’s world; becoming a resident power user of Appcues’ product and talking to users daily. You’ll use that expertise and first-hand experience to refine our messaging, develop best practices and use case content, and develop scalable programs that drive product adoption and retention.  

As Appcues’ Product Marketing Manager, you’ll have the unique opportunity to market to other product marketers and establish a new function from the ground up. You should be hands-on and innovative, preferably with high growth B2B SaaS experience. We are well-positioned to tackle a massive problem experienced by companies large and small, so you should be excited to forge connections with customers at SMBs all the way up through the Fortune 50.

Responsibilities include:

• Establishing yourself as the resident expert on our customers, product, and market, then scaling your knowledge across the organization by documenting and sharing everything you learn.
• Being our own best customer. You’ll use Appcues’ product daily, both to develop your own first-hand experience as well as to improve product adoption and customer retention. 
• Developing and evangelizing Appcues best practices. You’ll work with the marketing team and others to create and distribute compelling best practices and use case content. Our creative team includes a full-time visual designer and a full-time video producer - get psyched.
• Working with leadership and the product team to refine messaging, from overall value prop to positioning of individual features. Remember that copy you read on our website? That could be yours. 
• Playing a key role in delivering epic product launches that hit adoption/revenue goals and inspire other product marketing teams around the world. 
• Building and continuously developing relationships across the organization. Appcues’ Product Marketing Manager will have the ability to lead, inspire, and influence cross-functionally.

You may be a great fit if:

• You have 5+ years in B2B SaaS and expertise in product marketing with an emphasis on customer retention. 
• You love to create. You know how to write, but more importantly, you know how to distill complex ideas into simple, easy-to-understand content.
• You’re not afraid of a little CSS or HTML. While you don’t need to be proficient in either, an ideal fit candidate will have a basic understanding of both and a willingness to roll up your sleeves. 
• You love understanding and connecting with people. You’re genuinely excited about immersing yourself in the world of our prospects and customers, and you understand that the quality of your internal relationships will determine your ability to lead and influence.
• You’re passionate about product-led growth and helping software companies of all sizes become more product-led. 
• You’re curious. You make decisions based on research and data, and you ask great questions.
• You’re results-oriented and know how to evaluate, prioritize, double down on, and cut product marketing activities to improve the results of our effort.
• Bonus points if you have experience using Appcues!

At Appcues, our mission is to help teams build products their users love. With Appcues, you can create in-product experiences (user onboarding, feature announcements, etc.) without writing any code. We believe it's the non-technical people who oftentimes have the best information about a user's needs and desires. And we give them the tools to act.

We’re a dynamic group of talented teammates who challenge, trust, and care about each other, the work we do, and the success story we’re all helping to write. We live by our values, our benefits are real, and sometimes we have donuts!

Appcues is an equal opportunity employer. We believe a diverse team is a stronger team.