Product Marketing Manager

Boston Microfluidics has reinvented the way blood is collected and tested. Now we're looking to grow the team that is developing the next generation of our product platform and seeking to hire our Product Marketing Manager.

You will be responsible for telling the world the story of our product. You will be expected to be our chief advocate for a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches. Together with the product team, you will educate both internal and external stakeholders about our product features and their benefits.

Responsibilities:

• Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world
• Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product
• Speak and present both internally and externally to promote the story of our product
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Propose product features and instructions for use
• Create usability studies, including study structure and logistics planning
• Conduct surveys
• Gather feedback from usability studies and draw conclusions for decision making
• Work with the engineering team to implement improvements/solutions

Requirements:

• BA/BS degree or equivalent working experience
• Prior experience in engineering and/or with CAD is a plus
• 3+ years of experience in marketing a scientific product, including digital marketing, product marketing, and/or product management
• Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role
• Preference for working in a collaborative, cross-team capacity. This role will require you to work across functions and departments to bring the product to life. You will be at the center of our entire organization, constantly interacting with teammates and prospects

 Benefits:

• Salary range: $97,628 - $114,801 depending on background/experience     
• Stock Option Incentive plan
• Commuter and Expense Reimbursement
• Option to participate in company medical, dental, and vision plans, 401(k)
• Central location to the Alewife T stop with office park amenities such as fitness center, community events and outdoor recreation events sponsored by office park management.

BMF offers a great work environment, professional development, challenging careers, and competitive compensation. BMF is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.