Product Marketing Manager

| Greater Boston Area

At edX, our mission is to offer world-class education to everyone, everywhere around the world, allowing them to gain the in-demand skills and knowledge that will lead to career and lifelong success. We are a non-profit organization with more than 20 million learners on our platform, choosing courses from our 2,600+ course catalog, from one of our 140+ university and institution partners - including Harvard, MIT, Oxford, and Microsoft. We offer courses, Professional Certificate programs, MicroMasters® programs, and fully accredited online Master’s Degrees to fit the various goals of our diverse and global learner base.

edX is looking for a highly motivated, intellectually curious Product Marketing Manager to help create and launch a new product line for the organization. Reporting to the Director of Product Marketing, they will create the Go to Market (GTM) plan, craft the personas and target audience, and manage the creation of all marketing materials needed to build the brand and drive adoption of the product.

This is an exciting time to join edX, with an opportunity to grow something brand new and impact the path and shape of higher education.

Your Responsibilities:

  • Shape and define the new product line/brand alongside a cross-functional team (Product, Education Services, Engineering, UX)
  • Create the GTM plan for the launch, including components such as the target market and positioning, key value propositions, the sales/marketing strategy for launch and thereafter, audience personas, etc
  • Build a marketing tool kit for your brand to ensure consistent messaging, brand guidelines, and key value propositions both internally and through our marketing channels
  • Create marketing plans for the new product line/brand to achieve quarterly goals
  • Track the results of all marketing performance and look for continual opportunities to improve outcomes and accelerate growth
  • Craft presentations, online content, and collateral about the new product line/brand for various uses and audiences including speaking engagements, in sales presentations, and in webinars
  • Know your learners and customers; craft surveys to gain insights or work cross functionally to build feedback mechanisms

Requirements:

  • 5+ years experience working in a product marketing or brand management role driving marketing strategy
  • Experience creating and executing a GTM plan for a new product line
  • Background managing digital goods or brands, looking for growth and optimization opportunities, and creating marketing plans to meet goals
  • Analytically savvy with an ability to translate metrics into actions to continually improve product marketing effectiveness
  • Excellent organizational skills to manage multiple projects simultaneously
  • Outstanding written and oral communication skills
  • Ability to translate complex subjects into understandable and motivating copy
  • Team player who is effective in working in cross-functional roles
  • Flexible approach; works well with ambiguity

Nice to Haves:

  • MBA degree or equivalent
  • Experience in Higher Ed or B2B environment
Read Full Job Description
Apply now
loading ...
Emailed

Location

EdX is located right off the MIT campus in the Kendall Square neighborhood of Cambridge, MA

An Insider's view of edX

What projects are you most excited about?

My work focuses on enabling course teams at partner institutions to create high-quality learning experiences on edX.org. Right now couldn't be a more critical time for this work as we ramp up the amount of Master's degrees we are offering this Fall. I work with faculty, instructional designers, media producers, and project managers.

Ben Piscopo

Learning Designer

What are edX Perks + Benefits

edX Benefits Overview

edX employees are eligible for all MIT benefits. Enjoy the benefits of an established benefits program, but still live startup life.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
We have a pension plan too!
401(K) Matching
5% match
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Happy Hours
Professional Development Benefits
Tuition Reimbursement
More Jobs at edX16 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Product
Project Mgmt
Sales
Data + Analytics
new
Boston
Design + UX
new
Boston
Sales
new
Boston
Product
new
Boston
Marketing
new
Boston
Marketing
new
Boston
Data + Analytics
new
Boston
Finance
new
Boston
Project Mgmt
new
Boston
Marketing
new
Boston
Sales
new
Boston
Operations
new
Boston
Sales
new
Boston