Product Marketing Manager

| Greater Boston Area
Product Marketing Manager
 

First and foremost, Kyruuvians care deeply about our vision to enable human beings to care for human beings, our mission, and our CORE values:

  • Caring – We care about our clients, their patients, and each other.
  • Ownership – We own our success and have the courage to make decisions.
  • Respect – We respect and enjoy each other's journey, experiences, and gifts.
  • Empowerment – We empower our team, our clients, their providers and patients to make the right decisions.

Here’s what that would mean for you in the Product Marketing Manager role.

 

Caring

You’ll ensure that the value of our Product solutions are well defined, documented and understood by other commercial teams within the organization.

 

Ownership

  • Your typical day includes developing crisp, differentiated positioning for Kyruus products and services.
  • You’ll spearhead quarterly marketing campaigns and produce associated content, such as webinars and white papers.
  • You’ll create and maintain compelling collateral and web content to promote our products and drive demand generation.
  • You’ll meet with sales regularly to understand market trends, health system challenges, and develop informed sales enablement resources.
  • You’ll partner with product management to understand product offerings and inform our positioning and go-to-market strategies.
  • You’ll organize market research programs to support lead generation efforts and product roadmap planning.
  • You’ll regularly use Hubspot, Salesforce, and Asana. You may use SurveyMonkey periodically.
  • You’ll report to the Director, Product Marketing in the Product Marketing department within the Marketing division.
 
Respect

How You’ll Use Your Professional Skills

You’ll use your 3+ years experience in product marketing and customer relations to:

  • Drive internal and external promotion of the Kyruus products to ensure consistent messaging and understanding of the Kyruus value proposition.
  • Coordinate marketing efforts across the organization and solidify external messaging and positioning within the market.
  • Promote external marketing efforts through webinars, white papers, research papers, sales decks and case studies, in close partnership with digital marketing.
  • Drive ongoing sales effectiveness by developing and delivering sales tools and training, including competitive intel, product positioning, datasheets, and related sales enablement artifacts.
  • Manage multiple projects simultaneously and prioritize effectively.

You’ll use your leadership and management skills to:

  • Coordinate and work with the sales and product departments to understand and train the teams on market trends and product development.
  • Manage new product launches, including leading cross-functional launch teams and go-to-market strategy.
  • Work with our customers and vendor partners preparing webinars, case studies, customer councils and meet-ups.
  • Create touchpoints with prospects through demand generation activity.
  • Inform other department heads and teams about marketing initiatives.
  • Create an inclusive environment where your direct reports and peers feel motivated to succeed.

  Empowerment

How You’ll Know You’re Succeeding

  • You drive go-to-market strategy, complete product launch deliverables, and drive market demand for our growing product solutions.
  • You are partnering with customer success and account management to publish case studies and share customer success stories.
  • Your integrated marketing campaigns drive pipeline growth, velocity, and adoption.
  • You’ll serve as a subject matter expert on your product(s) both internally and externally, and as a key partner to other teams at Kyruus.
  • Cross-functional teams look to you for insights on market demand and the value proposition we offer our health system customers.

Where You’ll Go From Here

  • Kyruuvians in the Product Marketing Manager role can move in a linear career path to Senior Product Marketing Manager. The next step in the process is Director, Product Marketing.
  • Kyruus also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with you manager and HR to explore lateral moves to other parts of the organization as you continue to grow with us.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • FlaskLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • GoodDataAnalytics
    • InVisionDesign
    • SalesforceCRM

Location

51 Melcher Street, Boston, MA 02210

An Insider's view of Kyruus

What's something quirky about your company?

We Kyruuvians add k’s and “:u”s to commonly used words, tools, APIs, pretty much anything that contributes to our own growing lingo. For example, we have an employee recognition program that’s called Ku:udos, Kamunda is Kyruus API wrapper for Camunda (a workflow engine), Downloadu:ur is a tool to deliver reports to clients, and you get the idea!

Nausheen

Vice President, Engineering

What's the biggest problem your team is solving?

Our platform ingests, parses and organizes data from health systems' provider and scheduling data, providing customers with a platform to make finding a doctor and booking an appointment as easy as booking a seat on a flight. Scaling our match capabilities with new sources of data, algorithms and presenting it simply are current areas of focus.

Chris

SVP - Product + Engineering

What are Kyruus Perks + Benefits

Kyruus Benefits Overview

We have free snacks/food/drinks, awesome health/dental/vision benefits, Wellness + Commuter reimbursement, performance bonus, unlimited vacation, and more.

Health Insurance & Wellness Benefits
Dental Benefits
Health Insurance Benefits
Wellness Programs
You betcha! Healthy = Happy. 300$ a quarter to spend on things that make you a better you!
Retirement & Stock Options Benefits
401(K)
Company Equity
Share in our success!
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Annual/Quarterly Launch Parties, Trivia/Game/Movie Nights, Ice Cream Socials, Scavenger Hunts just to name a few and, of course, just good ol' fashions drinks and/or food after work.
Game Room
More boardgames than you'll ever be able to play in a lifetime! Videogames too. Favorites - SmashBro's, RocketLeague, Halo 1 (pistols), MarioKart / Diddy Kong, 007, Conquers BFD, any N64 game really.
Stocked Kitchen
Of course. Seltzers (salsa?), candy, snacks, chips, all the things.
Some Meals Provided
Catered lunch on Fridays.
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

We have all the standard tech company perks (perhaps minus some of the "google-level" stuff like volleyball courts/sleeping pods/trips to the real Hogwarts/personal helicopters, tame+alive helper dinosaurs/etc) but what sets us apart is our people. We care about our mission - making healthcare better - and it comes through in our culture. Not only are Kyruuvians the smartest folk on the block (you wont hear us say that btw) we are also some of the most kind, caring, and helpful humans one could hope to meet.

Working here, and being part of this team is truly awesome.

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