Product Marketing Manager

| Watertown
At Markforged, we are on a mission to unlock the next 10x of innovation in design and manufacturing. We build an Industrial 3D Printing Platform to liberate designers and engineers from decades-old, slow part creation processes. NASA, Google, Ford, Amazon, Siemens and thousands of companies in 50 countries use Markforged to print same-day prototypes and produce stronger end-use parts than they did before. With Markforged, customers are able to ship 50X faster, spend 20X less, and build products that are 23X stronger.
As our head of Product Marketing, you will be the main voice of the customer in a new and exciting brand. You will work with input from product management but own the product roadmap positioning. You will need to understand our unique selling proposition well enough to express it in differentiated and creative ways so the Markforged message lands with various audiences across diverse personas. You will be tasked with crafting and maintaining consistent MarkForged positioning to be used by our sales and channel teams. Additionally, this role will be responsible for building/running the go to market enablement function.

Key Functions:

  • Product Marketing: Position product with customers, partners & channel around unique selling proposition such that everyone understands why Markforged printers belong on the desk of all mechanical and design engineers. Learn from customers and their use of the machines. Articulate and maintain messaging around all key applications across all verticals and industry segments Work hand in hand with Product Management, Brand/Content, Demand Generation, Sales, Channel/Partner Marketing, and Communications.
  • Customer segmentation: Conduct research to understand needs, buy decision framework & key influencers. Identify and develop customer personas.

Requirements:

  • Mechanical engineering background helpful
  • 7-10 years of industry experience in system (hardware & software)
  • Effective communicator, especially written
  • Content marketing experience (1-3 years)
  • PRD/product management experience (2-4 years)
  • High performance track record as Individual Contributor
  • Aspires to deliver best-in-class product marketing
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Location

85 School Street, Watertown, MA 02472
85 School Street, Watertown, MA 02472

Insider's spotlight

What are some social events your company does?

Our office has periodic happy hours and company offsite parties, as well as a weekly all-hands meeting where different teams present and lunch is served.

Daniel

Content Engineer

What does your typical day look like?

A typical day at Markforged is exciting. I work with different teams across the organization on a wide array of projects. Each new day brings a unique set of challenges, and we pride ourselves in repeatedly coming up with effective solutions to the challenges that arise.

Ibraheem

Project Manager

How has your career grown since starting at the company?

I started at Markforged on the Solutions team. After taking the initiative to learn, attend trade shows, and help with training sessions, the growth of the applications team allowed me to graduate to the role of an Application Engineer. Markforged has continuously allowed me to use my increasing expertise and skill set to grow my career.

Michelle

Application Engineer

Perks of working here

401(K)
Beer on Tap
Casual Dress
Company Outings
Dental
Fitness Subsidy
Flex Work Hours
Game Room
Happy Hours
Health Benefits
Generous Parental Leave
Parking
Some Meals Provided
Stocked Kitchen
Unlimited PTO
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