Product Marketing Manager at Tulip (Somerville, MA)

| Somerville
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Tulip, the leader in frontline operations, is helping companies around the world equip their workforce with connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Companies of all sizes and across industries have implemented composable solutions with Tulip’s cloud-native, no-code platform to solve some of the most pressing challenges in operations: error-proofing processes and boosting productivity, capturing and analyzing real-time data, and continuous improvement.

A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany and Hungary. Focused on composable, human-centric solutions for industrial environments, Tulip is disrupting the MES category and has been recognized as a World Economic Forum Global Innovator.

About You:

You love translating technical and abstract concepts into concise, accessible language. You work well with different stakeholders and can communicate needs and translate requirements across teams. You love storytelling and developing positioning that resonates with customers throughout their journey with Tulip. You’re a creative problem solver. You know how to prioritize projects and align creativity with key business results.

What skills do I need? 

  • 4+ years experience in B2B product, solutions, or technical marketing
  • Owned positioning and messaging for a product or line of products
  • Demonstrated problem-solving skills and the ability to manage complex, cross-functional projects to completion
  • Passion for manufacturing and digitization
  • Understanding of data and how to use data to perform analysis and make informed decisions
  • Ambitious, with a growth mindset, and can lead projects with a high level of autonomy 
  • Familiarity with the manufacturing industry - process engineering, manufacturing engineering, and related experience a significant plus

Key Responsibilities:

  • Inform marketing strategy, sales enablement, and messaging with market, user, and competitive research.
  • Develop a deep understanding of customer segments, buyer personas, and requirements to help inform strategy and content development. 
  • Own the end-to-end success of key Tulip use cases across life sciences, general manufacturing, and emerging verticals
  • Own and optimize product launch content and promotion with internal and external partners.
  • Generate high-quality product marketing content for prospective and existing customers including blog posts, webinar content, landing pages, product videos, and more
  • Collaborate with the wider marketing team to drive product-qualified leads and engagement with new library content
  • Partner with Content Marketing and Events to create sales enablement collateral that drives acquisition, conversion, and expansion.

 Key Collaborators:

Product Management, Content Marketing, Demand Generation, Sales Engineering, Customer Success


This is a hybrid role based in Somerville, MA


Working at Tulip:

We know even great candidates experience imposter syndrome. Even if you don’t match every requirement, applying gives you the opportunity to be considered. 

We’re building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:

  • Direct impact on product and culture
  • Company equity
  • Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
  • Flexible work schedule and unlimited vacation policy
  • Virtual company events and happy hours
  • Fitness subsidies

We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavascriptLanguages
    • SqlLanguages
    • Typescript Languages
    • ReactLibraries
    • ReduxLibraries
    • MeteorFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

Our newly renovated office, which used to be a Ford manufacturing plant, is located in Assembly Square, a hive of tech activity, restaurants, bars, and shops, off of the Assembly T stop along the Orange Line.

An Insider's view of Tulip

What’s the vibe like in the office?

Highly efficient and collaborative. The open office vibe allows for interactions with team members and cross-functional teams to get things done faster. People are approachable so learning and team building are not limited by calendar invites. We work hard but also place office ping pong competitions at high priority

Xi

Adoption Manager

What projects are you most excited about?

I feel a great sense of satisfaction to contribute in shaping the machine monitoring experience for our users which in turn helps them be better at their jobs. I like how everyone in the company is very approachable, and Tulip's culture of promoting interdisciplinary learning.

Harshika

Product Designer

What makes someone successful on your team?

Two key attributes that will lead to success are creative problem solving and communication. Our role involves working with customers across many different industries to quickly identify and deliver effective solutions that have a lasting impact. We're also responsible for ensuring customer feedback appropriately drives evolution of the platform.

Grant

Customer Solution Engineer

How do you empower your team to be more creative?

Opening up the creativity box looking for different alternatives encourages my team to approach a problem from different angles to come up with different solutions. If you make a mistake, you learn and improve. Most likely, you’ll get it right next time. This encourages continuous improvement every day

Pablo

Pre-Sales Team Lead

How do you collaborate with other teams in the company?

One of my favorite events is the Commercial team outings at the beginning of each quarter, where we get everyone onsite to go out for dinner. Especially when working on accounts together, it's important to let your guard down and really get to know your team.

Derek

Commercial Sales

What are Tulip Perks + Benefits

Tulip Benefits Overview

Tulip provides competitive employee benefits including but not limited to: health, dental, and vision insurance, HSA, FSA, parental leave, fitness reimbursements, 401(k), unlimited vacation & sick days, commuter benefits, catered lunches three times a week, unlimited snacks and drinks, and sponsored happy hours and team events.

Culture
Volunteer in local community
Tulip participates in local volunteering activities with Mass STEM Hub.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
The Allies at Tulip program has a special focus on allyship for underrepresented groups, specifically BIPOC and LGBTQIA+. Additionally, we have resource groups for families and women.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Tulip's Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,850 annually.
Disability Insurance
Tulip covers 100% of the cost of short-term and long-term disability insurance for Tulip employees
Dental Benefits
Tulip covers 100% of the cost for Tulip employees and 90% for families
Vision Benefits
Tulip covers 100% of the cost for Tulip employees and 90% for families
Health Insurance Benefits
Tulip covers 100% of the cost for Tulip employees and 90% for families. There are 3 medical plans to choose from (HMO, PPO, and PPO with HSA option)
Life Insurance
Tulip offers group-term life insurance.
Pet Insurance
Tulip offers pet insurance and a pet discount program.
Wellness Programs
Tulip provides a wellness program through our medical provider.
Mental Health Benefits
Tulip pays for the Calm, mindfulness and meditation app, subscription for all employees
Retirement & Stock Options Benefits
401(K)
Tulip's 401(k) retirement plan offers a broad selection of stocks, bonds, and international index funds to choose from.
Company Equity
Tulip offers an equity package for all employees; these vest over four years with a one-year cliff.
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Tulip offers a generous parental leave package.
Flexible Work Schedule
Remote Work Program
Tulip is a flexible place of work. Local employees work remotely 2-3 days a week
Family Medical Leave
Tulip offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Tulip offers unlimited sick days.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Tulip employees are able to contribute pre-tax dollars for commuter expenses. Additionally, Tulip offers up to $40 per month towards commuting expenses.
Company Outings
Game Room
Come play table tennis, air hockey, and cornhole with us!
Stocked Kitchen
Tulip has a fully stocked kitchen including unlimited snacks, fresh fruit, coffee, tea, and soda. Have a special request? Submit this through our survey to get your favorite food stocked!
Some Meals Provided
Tulip provides catered lunch three days a week!
Happy Hours
Parking
Tulip HQ offers free parking for employees.
Pet Friendly
Tulip invites employees to bring their dogs to the office every day of the week. Those working remotely can catch up on all the updates on our dedicated doggo's Slack channel.
Recreational Clubs
Relocation Assistance
Tulip offers relocation assistance in some cases.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks

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