Toast
We power successful restaurants.
Boston, MA

Product Marketing Manager - Employee Cloud

| Greater Boston Area
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Now, more than ever, the Toast team is committed to our customers. We’re taking steps to help restaurants navigate these unprecedented times with technology, resources, and community. Our focus is on building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love. And because our technology is purpose-built for restaurants, by restaurant people, restaurants can trust that we’ll deliver on their needs for today while investing in experiences that will power their restaurant of the future. 

The Toast Product Marketing team is responsible for connecting the sales, product, and marketing teams by gathering market insights to inform product development and bringing new products to market through customer segmentation, value-based messaging, sales knowledge transfer, and marketing activation. This is a high-impact role that will offer substantial senior leadership exposure and the opportunity to drive long-term shareholder value at a hyper-growth startup.

In this role, you will inform the go-to-market strategy for our Employee Cloud product pillar by leading important initiatives such as buyer persona development, target audience segmentation, product positioning and messaging, and qualitative and quantitative insights from customer and market research. The Employee Cloud product line is a suite of solutions to help restaurants hire, manage, pay and retain their teams. The ideal candidate enjoys working within an emerging business unit,, and excels in an independent role working with diverse teams. If you’re a team player with strong communication skills and a “get stuff done” attitude, read on!

About this roll*

  • Become the market expert on the restaurant employee landscape by actively shadowing sales teams, interviewing our prospects and customers, and utilizing sources of additional market research 
  • Build a project plan and lead efforts to develop buyer personas and target audience segments for our solution
  • Refresh our core messaging assets to align to the value drivers identified in your buyer persona and audience segmentation work
  • Standardize our win/loss process and cadence of reporting back to product/business stakeholders
  • Provide Product Marketing support for Payroll feature updates 
  • Partner with Customer Marketing and Demand Generation teams to develop content assets for use by marketing and sales teams to differentiate our solution in the market and create urgency for our buyers

Do you have the right ingredients*? (Requirements)

  • Deeply curious about our market, competitors and our customers; Understands the drivers of our business and has an ability to successfully position our capabilities. 
  • Strong writer, presenter, and verbal communicator
  • Ability to build compelling storylines and recommendations based in both quantitative and qualitative data analysis to compel action
  • Experience with primary research, including customer interviews
  • Highly collaborative mindset; Skilled at influencing others
  • Excellent organizational skills and attention to detail to ensure tight deadlines are met
  • Comfortable navigating an environment where change is expected and seeks to create certainty by applying process and organization, aligning with overall business strategy. 
  • Proven experience in a fast-paced, diverse environment that can span product marketing, product management, customer marketing, or strategy consulting. 

*Bread puns encouraged but not required


At Toast, we believe that the success of our business and our customers comes only with the success of our employees.  


Our employees are our secret ingredient.  When they are empowered to succeed, Toast succeeds in achieving our mission to enable our community of restaurateurs to delight their guests, do what they love, and thrive.  The restaurant industry is one of the most diverse industries.  We embrace and are excited by this diversity, believing that only through authenticity, inclusivity, high standards of respect and trust, and leading with humility will we be able to achieve our goals. At the heart of this is our hospitality mindset of ensuring everyone feels welcomed and included, and our Toast values and behaviors that best define who we are as Toasters. 


#LI-REMOTE

#LI-KA1

As part of our commitment to the health and safety of our employees and their families, all individuals entering our US workspaces are required to provide proof of full vaccination against COVID-19 unless they have an approved medical or religious accommodation.

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Where we are

Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularjsLibraries
    • ES6Libraries
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What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We have 14 employee resource groups, known as Toast Communities, dedicated to empowering employees.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks

An Insider's view of Toast

How would you describe the company’s work-life balance?

Toast is a pretty special place to work. I really enjoy the collaborative and supportive work culture. Toast goes out of its way to take care of employees through additional days off to flexible hours to peer groups and training.

Brad

Senior Engineering Manager

How do you collaborate with other teams in the company?

Being a part of the R&D team, I collaborate closely with cross-functional partners like Product, Design, Quality and Documentation to ensure alignment across the team and ultimately execution. Since joining Toast, I have been stretched both technically and non-technically, grown my career and become a stronger engineer and a more effective leader.

Eden

Manager, Software Engineering

How has your career grown since starting at the company?

I began as an Implementation Engineer, moved into instructional design, and now I am in my dream role as a Product Manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What unique initiatives do you have that encourage innovation?

I love our bi-annual company-wide Hackathons! The mission is to provide all Toasters with the opportunity to innovate on Toast’s products, processes, & culture while fostering new connections between teams and people. I absolutely love seeing Toasters come together; the energy, enthusiasm, & passion for making Toast better is incredibly inspiring!

Jane

Senior Director of Product Management

How does the company support your career growth?

When Toast hires you, they immediately invest in you and give you every bit of support to ensure you are not only successful but in the best position for growth. Aside from the great support resources, Toast has a team of some of the smartest people in tech that I've been able to learn from.

Royce

Senior District Sales Manager
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