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Product Marketing Manager, Degree Programs

| Cambridge

Are you ready to join a startup that’s transforming education? At edX, our mission is to offer a world-class education to everyone, everywhere, allowing them to gain the in-demand skills and knowledge that will lead to career and lifelong success. Today, edX.org, a not-for-profit in Cambridge provides more than 16 million people access to education from the best universities and institutions in the world, including Harvard, MIT, and Oxford. edX provides inspirational and transformative knowledge to students of all ages, social status, and income who form worldwide communities of learners. 

Does that sound like a company you could work for?

edX is looking for a highly motivated, intellectually curious product marketer who will have a direct impact on growing our Master’s Degrees segment while working in a dynamic mission-driven organization. 

Reporting to the Director of Product Marketing, the Product Marketing Manager will work as part of the marketing team in the development and execution of marketing and lead generation plans aimed at achieving program-specific enrollment targets for our Master’s programs. He/she will function as a Brand Manager for the Master’s product and is a self-starter, with experience in higher ed, excellent communication skills, and an appetite to grow and scale multiple degree programs. They will manage an Associate Product Marketing Manager, also focusing on Master’s Degrees on edX.

Responsibilities:

  • Develop strategic marketing plans, target audiences, and personas for individual Master’s degree programs to attain application goals. Work with university partners and vendors as needed to set optimal goals. Work with the marketing team to implement those plans and evaluate the success of segmented communications to reach and engage the target audiences.
  • Alongside the Lead Generation manager, conceive of and execute various techniques to create awareness such as developing plans to create and place digital advertising, promoting and supporting webinars, social media, paid search, generating media mentions, etc.
  • Develop the plan for and work with the design team to create various sales collateral for use across various channels. Manage production of fully-integrated marketing campaigns including digital, email, paid and organic social, brochures, web content, PowerPoint presentations, success stories, articles and press releases.
  • Track, measure and evaluate marketing communications campaigns for impact, effectiveness, and iterative planning
  • Continuously seek to improve marketing strategies and tactics through an ongoing exploration and importation of creative ideas, for both individual degree programs as well as the edX portfolio of Master’s degrees
  • Craft presentations, online content and collateral about our Master’s degrees and the edX brand for use by edX leaders at speaking engagements, in sales presentation, and in webinars.
  • Work cross-functionally with Product, UX, Design, and marketing channel owners to align site and collateral implementation
  • Work with IT, Lead Generation teams, University partners, and the Master’s program manager to build and monitor the systems integrations for optimized lead flow

Qualifications

  • Professional-level marketing experience in higher education 
  • 4-5 years of related work experience with 2 years experience in lead generation activities 
  • Experience writing and creating materials, with meticulous attention to detail, for a variety of formats: websites, email, social media, powerpoint, documentation and sales material
  • Analytical skills with an ability to translate metrics into actions to continually improve product marketing effectiveness
  • Ability to translate complex subjects into understandable and motivating copy
  • Excellent organizational skills and ability to manage multiple projects simultaneously
  • Outstanding written and oral communication skills
  • Positive attitude, deadline driven, energetic, motivated, and resourceful
  • People management experience

About edX: 

edX is an MIT Start-up company that offers a highly competitive benefits plan, a pension program, free lunches every day as well as a plethora of other fun perks and access to some of the smartest people on the planet! Are you ready to be a part of our Mission?

Applicants must be able to work out of our Cambridge, MA office. Sorry, Visa sponsorship is not available.


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Location

edX is right near the MIT campus in the Kendall Square neighborhood of Cambridge, MA. There are cafes, bars, restaurants, gyms, and a T stop nearby!

An Insider's view of edX

What’s the vibe like in the office?

Always fun and collaborative. I've never worked at a place where so many co-workers greeted me by name after just my first day.

Jim

Sales Development Manager

What projects are you most excited about?

My work focuses on enabling course teams at partner institutions to create high-quality learning experiences on edX.org. Right now couldn't be a more critical time for this work as we ramp up the amount of Master's degrees we are offering this Fall. I work with faculty, instructional designers, media producers, and project managers.

Ben Piscopo

Learning Designer

How has your career grown since starting at the company?

Working at edX has given me invaluable experience that has allowed me to explore and develop my career. I’ve been able to take on challenges and learning opportunities that have helped me discover the work I’m most passionate about. In my time at edX I’ve grown into a new role and continue to learn more about my work and myself.

Mary Mooshian

Associate Product Marketing Manager

How would you describe the company’s work-life balance?

At edX, getting your work done is very important, but the company also understands that your life and well being outside of work is directly correlated to productivity during work hours. This is clearly communicated across all levels and departments. There is also lots of company wide fun activities that help us get to know our coworkers outside.

Juliana

Software Engineer I

What are edX Perks + Benefits

edX Benefits Overview

edX employees are eligible for all MIT benefits. Enjoy the benefits of an established benefits program, but still live startup life.

Culture
Volunteer in local community
edX volunteers for the Charles River Conservancy for a Cleanup day and is deeply embedded in the local edtech community.
Partners with Nonprofits
edX partners with Year Up and She Geeks Out.
Friends outside of work
Eat lunch together
Intracompany committees
edX has a Sustainability committee, various employee resource groups, and an edX Cares committe involved in giving back to the community.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
We have a pension plan too!
401(K) Matching
5% match
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Sick Days
Employees receive _40__ hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
edX hosts two company outings per year - in the summer and in the winter. There are department-specific outings throughout the year!
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Recreational Clubs
edX has a running group and a pickup basketball team.
Fitness Subsidies
edX has access to the MIT gym at a great rate!
Professional Development Benefits
Tuition Reimbursement
Promote from within
Continuing Education stipend
We have a $5,000 tuition reimbursement (per calendar year) through MIT's benefits. Additionally, we have a $200 stipend (per calendar year) for edX courses.

Additional Perks + Benefits

As employees of MIT, we have some of the best benefits around! Free lunch every day (of various catered cuisines) brings people into the cafeteria to enjoy lunch as a group, and opens up edXer's culinary horizons.

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