The Patient Marketing Manager will be responsible for activating patients at Cricket Health’s partners. This is a cross-functional role that will interface with and lead projects across a variety of teams, including Sales, Product, and Operations. 

Primary Responsibilities:

• Activating patients at Cricket Health’s partners, i.e. motivating them to learn more and enroll in our program. 
• Building awareness of how Cricket Health works, and figuring out how to motivate different types of patients to sign-up for the program. 
• Determining new outreach strategies when the usual channels have been exhausted.
• Typical marketing channels include email, paid digital ads, content, mailers, phone campaigns, webinars, onsite events, benefits portals integrations and promotions, print materials, and incentive challenges.
• Interfacing with new customers. 
• Creating new marketing strategies, channels, content and design. 
• Generate new ways to activate our target patient population across all customers.
• This ranges from A/B testing and reworking our email campaigns, to imagining new copy and creative for digital ads, to finding a new advertising platform or channel and piloting experiments through it to increase patient enrollment. 
• Generate new creative in a patient-centric, empathetic, clinically accurate, and provocative manner.
• We need an "ideas" person who pushes the cutting edge and gets their hands dirty to implement novel solutions from end-to-end.
• Scaling patient marketing operations and tactics.

Required Qualifications:

• 3-5 years experience running DTC marketing (emails, digital ads, mailers, etc.) in the health, medical, or digital wellness space. 
• 2+ years experience interfacing with high-level external stakeholders. 
• Strong, consumer-centric writer and content creator with top-notch editing and proofreading skills. 
• Effective and engaging communicator able to successfully pitch ideas and influence executives from large companies. 
• Strong analytical skills with the ability to deep-dive into marketing data and pull out key insights. 
• Accountable, proactive, and thoughtful with demonstrated strategic problem-solving skills. 
• Ability to manage multiple projects at the same time in a fast-paced environment. 
• Thorough knowledge of email marketing platforms, drip campaigns, and customer segmentation. 
• Ability to create multi-channel marketing campaigns to drive patient engagement, enrollment, and retention. 

Ideal Qualifications:

• Marketing to senior audiences (65+) a plus. 
• Ability to translate customer insights into strategic marketing campaigns. 
• Quantitative and qualitative research, including managing focus groups a plus. 
• Sound understanding of customer segmentation and the need for highly targeted campaigns. 
• Experience in a highly regulated environment and managing sensitive patient information.
• Digital advertising skills via Facebook and other paid media channels, along with solid knowledge of retargeting strategies.
• Copywriting and design skills. 

Benefits:

• Competitive salary and vacation
• Stock options + extended option exercise window
• Generous health, dental, vision and parental leave policies
• Contributions for 401k retirement savings plans
• Commitment to building and maintaining an inclusive team

Cricket Health is a comprehensive kidney care provider with a personalized, evidence-based approach to managing chronic kidney disease (CKD) and end-stage renal disease (ESRD). Cricket Health delivers world-class, technology-enabled multidisciplinary care both in-person and virtually to achieve the best outcomes possible for patients and the best value for partners, keeping patients healthy and out of the hospital, accelerating access to transplant, and increasing home dialysis adoption. We are committed to aligning the success of our company with those of our partners and the patients whom we serve. Learn more at www.crickethealth.com and follow us @crickethealth.