Are you interested in generating business impact for one of the most innovative cybersecurity companies? The BitSight Digital Marketing team is looking for a business-savvy, Digital Marketing star to help them grow the Global Marketing pipeline via digital media channels.

If you are an expert in digital paid media, this role will give you the opportunity to take your expertise and career to the next level. In this role, you will work with the Digital Marketing team to diversify and scale the demand portfolio. To do so, you will identify top business impact opportunities within your channel, and translate that vision into a strategic roadmap that delivers measurable business growth. Data-driven and with an eye for business impact, you will influence and work cross-functionally with Content Marketing, Creative and Marketing Operations to deploy your roadmap.

The ideal candidate has expertise across multiple paid channels with a strong background in program management. In addition to a superb command of paid channels, the ideal candidate possesses familiarity with the B2B lead funnel, ABM and the tech/IT audience. If you want to sharpen your business acumen at a fast growing company in the hot cybersecurity space, then this role is for you.

Responsibilities:

• Build and maintain paid marketing campaigns, including but not limited to paid social, paid search, display, and content syndication
• Manage remarketing and other targeted acquisition programs to capture and convert site visitors
• Test new channels, creative, messaging, and audiences to scale our current efforts while improving KPIs
• Drive processes for A/B testing ad creative and landing pages to optimize for lead capture and opportunity development in multiple campaigns
• Create and update monthly performance dashboards; analyze campaign performance and make optimizations accordingly to drive results
• Partner with our sales team to improve lead quality and ensure leads are processed per program SLAs
• Work alongside content, design, product, tech, and operations teams to ensure successful execution of marketing programs
• Support digital marketing team in keeping website content up to date, creating tracking URLs, etc. as needed

Requirements:

• 4+ years of experience and a track record of success in B2B digital marketing
• 2+ Years of B2B Paid digital marketing experience
• High level of expertise in driving growth through paid marketing channels (Paid Search, Paid Social, Display, Remarketing,etc.); Google Ads certification preferred
• Familiar with marketing automation platforms, such as HubSpot/Drupal, to create landing pages and forms, update content and create lead workflows
• An analytical mindset with demonstrated proficiency in Excel, experience with complex data analysis and sharing data insights; familiarity with attribution practices for digital marketing programs preferred
• Familiar with design best practices for UX and conversion optimization on ads and landing pages; basic knowledge of SEO principles for copywriting & design
• High attention to detail and strong project management skills; ability to manage multiple, competing priorities
• Experience managing vendors for creative production and ad campaign management
• Excellent communication skills, detail-oriented, strong grammar and writing skills
• Degree in Marketing, Communications, Digital media or relevant field preferred