Paid Acquisition Marketing Manager

HubSpot is looking for a Paid Acquisition Marketing Manager to take over 1) paid advertising efforts for our Brand & Buzz team and 2) own several regional paid advertising campaigns for our Sales & Marketing Automation products. The right person should be a strong direct response marketer who is a black-belt in both Google AdWords & Facebook Ads. This person should have strong analytical skills with a solid understanding of the marketing funnel, optimizing ad creative, and landing page testing.

Responsibilities

• Own full funnel direct response paid acquisition campaigns for several regions of our Sales & Marketing Automation products.
• Amplify social videos through Facebook, YouTube, Twitter, and other paid acquisition channels.
• Strategize and work cross-departmentally with design, copy, and technology to create all campaign assets such as ad creative and landing pages.
• Run rigorous A/B and multivariate split tests with a focus on increasing awareness, engagements, software signups, and lead generation through paid ads.
• Manage day-to-day campaign optimizations at every stage in the funnel for each promotional effort.
• Systemize ad and landing page testing and processes to ensure a controlled environment for all experimentation.
• Stay current on the latest in ad technology. Investigate and experiment with new marketing channels.

Required Qualifications

• 3-5 years of experience in a direct response paid advertising role.
• A proven track record in running online campaigns to maximize video views and engagement, as well as driving conversions.
• Strong background in using data to inform future decisions and segmentation choices.
• Excitement about technology and new, innovative technology and apps.
• Comfortable juggling multiple company-wide goals and working with multiple teams at once.
• The ability to identify high-potential segments and tailor messaging to fit them.
• Capable of identifying what’s worked well in the past and iterating, but also comfortable ideating and implementing brand new ideas from scratch.
• Advanced abilities in Excel. Vlookups, Sumifs, and pivot tables all sound very familiar.

Bonus Qualifications

• Experience developing attribution models for brand awareness campaigns.
• Experience with data analytics tools such as Mixpanel, Looker, Google Analytics 360, and/or Tableau.
• Experience with marketing automation (HubSpot is a plus!).

HubSpot is the world’s leading inbound marketing and sales platform. Over 25,000 customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers.

A global company with offices in Cambridge, MA, Portsmouth, NH, Dublin, Ireland, Sydney, Australia, Singapore, Tokyo, and Berlin, HubSpot transforms how organizations market and sell. Through its unique approach to company culture, HubSpot has also redefined how people work and live. Our commitment to autonomy, flexibility, and transparency prompted the creation of our Culture Code, which has gone viral, amassing more than 2M views. Ensuring that our customers and employees are continually growing and learning has helped make HubSpot a Best Place to Work in the eyes of Glassdoor, Fortune, Entrepreneur, Inc. The Boston Globe, and the Boston Business Journal.

If you are looking for a place where you’ll tackle big problems alongside some of the most talented and dynamic people you’ve ever worked with, HubSpot might just be the place for you. Join us! #inboundjobs