Paid Acquisition Manager at 2U, Inc. (Cambridge, MA)

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edX seeks a Paid Acquisition Manager to join our Growth Marketing team and play a critical role as the paid acquisition lead within a dynamic, mission-driven organization. 

Your Impact

This is a hands-on role with direct control over edX’s paid acquisition campaigns on Google Ads, Facebook, LinkedIn, and future networks/channels. This hire will create, analyze, optimize, and launch campaigns and ads to drive direct results.

The role demands a savvy digital marketer with a proven capacity to problem solve through ambiguity, a stubborn refusal to settle, and a results-focused mindset. This position offers an individual contributor significant opportunity to grow and develop into the next stage of their career. It reports into the Senior Manager of Growth Marketing.

You Will 

  • Launch, monitor, manage, and optimize ongoing advertising campaigns
  • Analyze results in ad platforms, GA, and Tableau
  • Track budget
  • Analyze and report on ROAS
  • Hands-on manage and optimize key paid media channels (3rd party media buying, paid social, retargeting, display, etc.) 
  • Manage and optimize budget and bids across campaigns, ad sets, and ads to deliver positive return on marketing spend 
  • Perform optimization tasks, such as keyword research, bid adjustments, and writing attractive and concise copy for ads.
  • Actively execute, measure, and create a knowledge base for A/B tests on ad copy and landing pages to continually improve performance and identify trends 
  • Manage external agency partners, ensuring optimal ad messaging/creative and progress towards agreed upon milestones 
  • Own channel measurement and reporting: tracking, monitoring, and optimizing performance against goals to understand effectiveness of strategies and identify opportunities for improvement 
  • Distill data and metrics into actionable insights that support clear recommendations
  • Assist with website-related tasks
  • Collaborate with colleagues to design, write, and build new campaign assets, such as ad creative and landing pages

You Have 

  • 5+ years of SEM and display advertising experience
  • Experience building and managing multiple campaigns within Google Ads and display networks
  • Experience in building and managing advertising campaigns for eCommerce platforms
  • Experience maximizing performance in Paid Search campaigns
  • Experience understanding the interplay between Google Ads and Google Analytics
  • Experience building and optimizing advertising campaigns on Facebook, LinkedIn, and Twitter
  • Experience with media buying, working with external agencies, and vendor partnerships
  • Proficiency and comfort with all major digital ad platforms and networks
  • Experience building, executing, and scaling performance marketing across digital channels, including paid search, display, retargeting, and paid social
  • Detail-oriented, with strong analytical and reporting skills
  • Excited to experiment and learn from failure while honing new channels.
  • A data-driven approach to campaign testing development that is highly analytical, experiment-driven, and rigorously measured, focused on identifying insights and making improvements in conversion throughout the funnel.

Plusses (but not required)

  • Experience in higher education or education technology 
  • Experience inside a SaaS-based organization 
  • Experience working with marketing automation and CRMs such as HubSpot and Salesforce.
  • Tableau expertise
  • Experience creating dashboards in Excel or Google Sheets

Why you’ll like it here: 

  • We’re on a mission to unlock our learners' potential on a global level, seeking to create a more diverse, equitable and inclusive world. 
  • We set outcomes that matter and provide value in all that we do, from building meaningful products to serving the edX community. 

We understand that applying for a job can be intimidating. Applicants rarely meet every single job requirement, and we know there are many skills and backgrounds that will contribute to success in this role. 

That said, if this role looks like a great next step for you, please apply… even if you can’t “check every box.” We’d love to hear from you! 

edX is the education movement for restless learners. Together with our founding partners Harvard and MIT, we’ve brought together more than 38 million learners, the majority of top-ranked universities in the world, and industry-leading companies onto one online learning platform that supports learners at every stage. And we’re not stopping there. We’re relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks


Located in the heart of an academic community, our Cambridge office is the home base of operations for edX, the global online learning platform and primary brand for 2U.

An Insider's view of 2U, Inc.

What’s the vibe like in the office?

Always fun and collaborative. I've never worked at a place where so many co-workers greeted me by name after just my first day.


Sales Development Manager

What projects are you most excited about?

My work focuses on enabling course teams at partner institutions to create high-quality learning experiences on Right now couldn't be a more critical time for this work as we ramp up the amount of Master's degrees we are offering this Fall. I work with faculty, instructional designers, media producers, and project managers.

Ben Piscopo

Learning Designer

How has your career grown since starting at the company?

Working at edX has given me invaluable experience that has allowed me to explore and develop my career. I’ve been able to take on challenges and learning opportunities that have helped me discover the work I’m most passionate about. In my time at edX I’ve grown into a new role and continue to learn more about my work and myself.

Mary Mooshian

Associate Product Marketing Manager

How would you describe the company’s work-life balance?

At edX, getting your work done is very important, but the company also understands that your life and well being outside of work is directly correlated to productivity during work hours. This is clearly communicated across all levels and departments. There is also lots of company wide fun activities that help us get to know our coworkers outside.


Software Engineer I

What are 2U, Inc. Perks + Benefits

2U, Inc. Benefits Overview

We’re a diverse collection of innovators, dreamers, and doers working to improve lives through higher education. We combine mission-driven culture, excellent work/life balance, and competitive benefits (unique per country). Full-time, U.S. benefits include:

Medical, Vision, and Dental
Parental Leave
Tuition Reimbursement
Wellness Programs
Employee Stock Purchase Program
Friends & Family Tuition Benefit
Leadership Training
Volunteer Time Off
LinkedIn Learning
Referral Bonus
Military Leave

Volunteer in local community
edX volunteers for the Charles River Conservancy for a Cleanup day and is deeply embedded in the local edtech community.
Partners with Nonprofits
edX partners with Year Up and She Geeks Out.
Friends outside of work
Eat lunch together
Intracompany committees
edX has a Sustainability committee, various employee resource groups, and an edX Cares committe involved in giving back to the community.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
We have four ERGs: LGBTQIA+, Black/African-American, LatinX, and Women at edX.
Hiring Practices that Promote Diversity
- Internships on our Engineering team for Non-traditional backgrounds (no CS degree). - Inclusive job descriptions - Competency-based/behavioral interviews - Interviewers trained on unconscious b
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
We have access to therapy and coaching sessions.
Retirement & Stock Options Benefits
We have a pension plan too!
401(K) Matching
5% match
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
edX's summer party is for the whole family!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Employees receive _40__ hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
edX hosts two company outings per year - in the summer and in the winter. There are department-specific outings throughout the year!
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Recreational Clubs
edX has a running group and a pickup basketball team.
Fitness Subsidies
edX has access to the MIT gym at a great rate!
Home Office Stipend for Remote Employees
Employees are granted money to set up their office, as well as being able to reimburse monthly expenses like internet and phone.
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
We have a $5,000 tuition reimbursement (per calendar year) through MIT's benefits. Additionally, we have a $200 stipend (per calendar year) for edX courses.
Time allotted for learning
Online course subscriptions available
Customized development tracks

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