Marketing Specialist (Social Media Channels)
Are you a digital marketer skilled in one area of marketing, looking to expand your skillset and become a full stack, digital marketer? At SmartBear, we hire digital marketers skilled in at least one area of marketing (email marketing, paid advertising, content marketing, influencer marketing, social media or SEO) and provide them the opportunity to become a full stack marketer. We’re looking for an ambitious new member to add to our growing team to help us grow top of funnel awareness and expand our communication strategy. This is an exciting opportunity for the right candidate to drive social media marketing in a company that has high growth, millions of users and trials, and both open source and freemium models.
Responsibilities
- Create derivative content that aligns with our messaging and positioning
- Amplify our story by disseminating our content across digital channels
- Create compelling social campaigns to increase brand awareness
- Repurpose relevant content and engage with key influencers
- Contribute to employer branding initiatives
- Coordinate external speaking opportunities and award submissions
Qualifications
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our business' various types of content
- Bachelor’s degree in Marketing, Journalism, or related field
- 1-3 years of full-time/internship experience in marketing/communications
- Solid knowledge of social media channels and experience with social media management
- Authorized to work in the United States (minimum of H1B)
SmartBear Is A Destination Employer - Voted by Glassdoor as one of the "Best Places to Work", Named to Boston Globe’s “Top Places To Work”, and VentureFizz calls us one of “One of The Hottest Companies in Boston”. · Invest In Our Employees – We care about the success of our employees and provide guidance and tools to help them grow their careers and succeed. We seek to continuously learn and evolve and strive to be the company of choice. · Open and Collaborative Environment – We have an inclusive, creative, passionate, fun and successful environment. · Award Winning Technology – SmartBear is a market leader and has won numerous, prestigious industry awards for its software solutions, including “Top Innovator and Leader In Software Development”. · Invested Leadership Team - Our leadership team has a proven record of success, is passionate about the success of the employees and company and focused on supporting the sales organization. · Unbelievable Offices – We are in a new, state-of-the-art building, on the waterfront, with an modern layout and a giant kitchen and eating area. We have an open floor plan and an abundance of conference rooms. The office is centered on the “Bear Cave”, for impromptu collaboration, company gatherings, monthly drinks, wine tastings and industry Meetups and events. We’ve also left space for fun with a ping-pong table, putting green, bean bag toss and other ways to have a quick break during the day. · Ideal Location - We are located at Assembly Row, which is the new, hot, technology company destination, with great water views, restaurants, cafes, bars, shopping, movie complex, bike and running paths and is easily accessible by mass transportation. · Great Perks – We offer competitive salaries, top of the line benefits, ample vacation, 401(k) match, great eats – breakfast, lunches, coffee (regular, gourmet, espresso, lattes), drinks, healthy and sweet snacks and a constant flow of popcorn from a retro movie theater machine. · Community Service and Philanthropy - SmartBear is committed to giving back to the community. We offer employees a day off to serve the cause of their choice or work in teams to support an organization. SmartBear also contributes time and donates to meaningful organizations, such as aiding at-risk children and combating homelessness. · Thought Leader and Innovator – SmartBear strives to be a thought leader and innovator in the technology industry. We frequently support Meetups, are a member of Women In Technology, MassTLC and other premier organizations.