Marketing Product Manager - Global

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Job Position: Product Manager - Global

Join Bionik, and become part of a dynamic team that develops solutions for individuals with neurological disorders and mobility challenges. We are seeking highly motivated individuals who enjoy working in a fast paced, collaborative and goal-oriented environment.

Bionik Laboratories is a global, pioneering robotics company focused on providing rehabilitation solutions to individuals with neurological disorders. Through the recent acquisition of Interactive Motion Technologies, Bionik has added a portfolio of products focused on upper and lower extremity rehabilitation of stroke patients. The Company now has three products available on the market and is driving development on its next set of new platform products.

Bionik Laboratories is currently seeking a Global Product Manager to lead the marketing for a robotics product portfolio. The candidate will lead the development and implementation of the overall strategy for an assigned product family to achieve a global financial plan and strategic goals. In this position, the candidate will be responsible for managing all aspects of the product life cycle for the product line including upstream and downstream marketing initiatives. Success in this position will be achieved through effective implementation in the following areas:

  • Marketing Strategy for Procedural & Product Planning
  • Sales Execution Support & Program Management
  • Market Research & New Product Development
  • Leadership and Team Building

Responsibilities:
Marketing Strategy for Procedural & Product Planning

  • Conduct ongoing market research and competitive analysis to possess in depth knowledge of markets, procedures, customers, and products.
  • Work closely with R&D and clinical application teams to define product deliverables (features, function, ease of use, cost, schedule…)
  • Collaborate with global sales team and marketing communication on the development and implementation of strategic & tactical plans to ensure profitability and growth for all assigned products/procedural areas.
  • Provide ongoing analysis of pricing trends, cost position, and demand forecasting within assigned product categories for financial planning
  • Provide product line and market updates to key internal stakeholders.

Sales Execution Support & Program Management

  • Work closely with the commercial team to increase product adoption and utilization through the development of sales collateral, tools and programs.
  • Identify issues, opportunities and associated strategies through frequent interactions with customers and global sales team
  • Communicate product and competitive updates to global sales team.
  • In conjunction with clinical application team, lead the development of content and tools for sales education. Present at training courses and provide in-field support to sales team for assigned product lines.
  • Actively engage in sales meetings, national & regional conferences and events
  • Commit to field travel (up to 50% US and International).

Market Research & New Product Development (NPD)

  • Gain a deep understanding of customer experience with products and procedural category through voice of customer (VOC) research.
  • Identify product gaps and generate innovative ideas to expand market share, improve customer experience and drive growth.
  • Develop business plans to evaluate market opportunity and strategic fit for new product concepts.
  • Prioritize key product deliverable balancing resources, budget, timing and market impact
  • Support cross-functional team with commercial direction throughout the product development process
  • Develop a comprehensive global marketing plan with a launch strategy and financial forecasts to successfully commercialize new products.
  • Work closely with cross-functional team, marketing management, and marketing communications to execute on marketing deliverables for new product launches.

Leadership & Team Building

  • Exhibit a strong sense of urgency for executing strategic plans and achieving global revenue goals.
  • Drive short and long-term product planning process within assigned procedural areas.
  • Champion product by gaining support for compelling vision, objectives, and strategy
  • Win mind share with customers and internal cross-functional team members through building excitement and belief specific to assigned product/procedural area.
  • Cultivate and utilize industry relationships to support VOC research and product development

Qualifications & Required Experience 

  • BA or BS degree in business, marketing, or related field
  • 7+ years of relevant business experience
  • Ability to collaborate and work with others in a dynamic team-based environment
  • Strong analytic and strategic thinking ability
  • Ability to complete assignments of an advanced degree of complexity, working under little supervision on specific tasks or projects
  • US and international experience preferred
  • Excellent verbal, written and interpersonal skills

Perks:

  • Competitive compensation
  • Employee benefits (health, medical, dental and Flexible Spending Account)
  • Intellectually challenging work environment
  • Great Boston location!
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Location

80 Coolidge Hill Road, Watertown, MA 02472

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