Marketing Operations Specialist at 2U, Inc. (Cambridge, MA)

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edX seeks a Marketing Operations Specialist who will be responsible for working with edX’s in-house lead gen team to develop, execute, manage, and report on marketing programs using HubSpot’s Sales and Marketing CRM platforms. This role offers an exciting growth opportunity within the broader marketing organization.

You Will

  • Working with in-house lead gen, content marketing, and product marketing teams to implement lead nurturing and demand generation campaigns utilizing HubSpot's automation software (includes building landing pages, thank you pages, emails, etc)
  • Developing, implementing, and managing a centralized HubSpot CRM framework that supports our organization’s evolving adoption of the platform. (Includes documentation, support processes, user role management, etc)
  • Building and testing segmented lists and complex workflows based on audience behaviors like offers downloaded, site pages visited, and emails opened
  • Understanding the entire buyer's journey from awareness, consideration, and decision stages to implement lead nurturing campaigns that move leads down the sales funnel
  • Building monthly and quarterly HubSpot campaign reports for further strategic analysis
  • Supporting marketing efforts to drive traffic to website, converting that traffic into new leads, and nurturing those leads to close into customers
  • Setting up A/B tests to effectively improve conversion rate optimization
  • Knowledge of field mappings within HubSpot connect with an emphasis on Salesforce reporting

You Have

  • 2-3 years of experience using HubSpot’s marketing and sales CRM platform, with the ability to demonstrate knowledge in building robust automated workflows and reports.
  • 2+ years experience using Google Suite (Drive, Docs, Sheets, Slides, Data Studio) within a business capacity
  • Phenomenal organizational skills
  • Keen eye for detail

Plusses (but not required)

  • Experience with HubSpot CMS management
  • Experience with Zapier automation workflows
  • Basic HTML knowledge
  • Basic CSS knowledge

Why you’ll like it here: 

  • We’re on a mission to unlock our learners' potential on a global level, seeking to create a more diverse, equitable and inclusive world. 
  • We set outcomes that matter and provide value in all that we do, from building meaningful products to serving the edX community. 

We understand that applying for a job can be intimidating. Applicants rarely meet every single job requirement, and we know there are many skills and backgrounds that will contribute to success in this role. 

That said, if this role looks like a great next step for you, please apply… even if you can’t “check every box.” We’d love to hear from you! 

edX is the education movement for restless learners. Together with our founding partners Harvard and MIT, we’ve brought together more than 38 million learners, the majority of top-ranked universities in the world, and industry-leading companies onto one online learning platform that supports learners at every stage. And we’re not stopping there—as a global nonprofit, we’re relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location.

Applicants must be able to work out of our Cambridge, MA office. Sorry, Visa sponsorship is not available.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks

Location

Located in the heart of an academic community, our Cambridge office is the home base of operations for edX, the global online learning platform and primary brand for 2U.

An Insider's view of 2U, Inc.

What’s the vibe like in the office?

Always fun and collaborative. I've never worked at a place where so many co-workers greeted me by name after just my first day.

Jim

Sales Development Manager

What projects are you most excited about?

My work focuses on enabling course teams at partner institutions to create high-quality learning experiences on edX.org. Right now couldn't be a more critical time for this work as we ramp up the amount of Master's degrees we are offering this Fall. I work with faculty, instructional designers, media producers, and project managers.

Ben Piscopo

Learning Designer

How has your career grown since starting at the company?

Working at edX has given me invaluable experience that has allowed me to explore and develop my career. I’ve been able to take on challenges and learning opportunities that have helped me discover the work I’m most passionate about. In my time at edX I’ve grown into a new role and continue to learn more about my work and myself.

Mary Mooshian

Associate Product Marketing Manager

How would you describe the company’s work-life balance?

At edX, getting your work done is very important, but the company also understands that your life and well being outside of work is directly correlated to productivity during work hours. This is clearly communicated across all levels and departments. There is also lots of company wide fun activities that help us get to know our coworkers outside.

Juliana

Software Engineer I

What are 2U, Inc. Perks + Benefits

2U, Inc. Benefits Overview

We’re a diverse collection of innovators, dreamers, and doers working to improve lives through higher education. We combine mission-driven culture, excellent work/life balance, and competitive benefits (unique per country). Full-time, U.S. benefits include:

Medical, Vision, and Dental
Parental Leave
Tuition Reimbursement
Wellness Programs
Employee Stock Purchase Program
Friends & Family Tuition Benefit
Leadership Training
Volunteer Time Off
LinkedIn Learning
Referral Bonus
Military Leave

Culture
Volunteer in local community
edX volunteers for the Charles River Conservancy for a Cleanup day and is deeply embedded in the local edtech community.
Partners with Nonprofits
edX partners with Year Up and She Geeks Out.
Friends outside of work
Eat lunch together
Intracompany committees
edX has a Sustainability committee, various employee resource groups, and an edX Cares committe involved in giving back to the community.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
We have four ERGs: LGBTQIA+, Black/African-American, LatinX, and Women at edX.
Hiring Practices that Promote Diversity
- Internships on our Engineering team for Non-traditional backgrounds (no CS degree). - Inclusive job descriptions - Competency-based/behavioral interviews - Interviewers trained on unconscious b
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
We have access to therapy and coaching sessions.
Retirement & Stock Options Benefits
401(K)
We have a pension plan too!
401(K) Matching
5% match
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
edX's summer party is for the whole family!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Employees receive _40__ hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
edX hosts two company outings per year - in the summer and in the winter. There are department-specific outings throughout the year!
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
edX has a running group and a pickup basketball team.
Fitness Subsidies
edX has access to the MIT gym at a great rate!
Home Office Stipend for Remote Employees
Employees are granted money to set up their office, as well as being able to reimburse monthly expenses like internet and phone.
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
We have a $5,000 tuition reimbursement (per calendar year) through MIT's benefits. Additionally, we have a $200 stipend (per calendar year) for edX courses.
Time allotted for learning
Online course subscriptions available
Customized development tracks

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