Job Description:
The Marketing Operations Analyst will partner with the Director of Lead Management to drive continuous improvement of our lead scoring and routing operations. The role will work cross-functionally with key members of the Marketing Operations, Marketing leadership and Revenue (Business Development) teams. Are you ready to be part of a team that's using data and technology to change the way we do business?
Who you're committed to being:

• A strategic problem solver who breaks hard problems down into their various components and builds impactful solutions that get us closer to our ultimate goal.
• A life-long learner who is committed to continual improvement, and sharing knowledge with others.
• Strategize about go-to-market execution with customer experience at the forefront of your thinking.
• Committed to delivering on exciting and challenging opportunities.

What you'll own:

• Drive lead routing operations, including technical changes, to ensure efficient and accurate handoff to Revenue.
• Partner with MarTech on lead enrichment processes and operations - including how enrichment impacts global lead scoring models.
• Build technical and process documentation for lead scoring, routing and sales handoff activities.
• Provide strategic guidance to business leaders, championing continuous improvement and supporting data-based decision making.
• Develop positive relationships with Marketing leadership teams and across critical cross-functional teams such as IT, Revenue and Demand.

Experience you'll need:

• College degree with 2-4 years of related experience in a marketing operations, analytics, or consulting role.
• Deep knowledge of Salesforce and Marketo. Experience with RingLead and Tableau a plus.
• Broad understanding of B2B lead/customer lifecycle, demand generation metrics, and sales processes.
• Past experience engaging with executives; including preparing strategic analysis, crafting recommendations, and implementing proposed solutions.
• Experience running mid-to-large cross-functional projects with varying degrees of complexity.
• Ability to problem solve independently and prioritize work based upon anticipated business value.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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