Marketing Manager

| Greater Boston Area

As an individual contributor, you will be responsible for managing the entire marketing function for a growing fin-tech firm. Vestmark is seeking a motivated, energetic, and detail-oriented marketing professional to help us build and execute our marketing initiatives, maintain our public facing channels, and help us grow our brand! In this role, you will use your passion for marketing campaign management and development, event management, e-mail marketing, social media, and data analytics to help our team generate great results from our marketing campaigns and understand our sources of success. You will also use your strong communication skills to curate exciting content that clearly articulates our value proposition and drives our ability to deliver marketing qualified leads to sales. And finally, you will join a collaborative team of highly motivated marketing professionals, eager to take us to a new level of brand awareness and growth.

The ideal candidate will have 3-5 years of marketing experience and be comfortable managing the nuances of digital marketing platforms to drive results.

Responsibilities:

Day-to-day deliverables:

  • Manage marketing activities primarily for Adhesion Wealth, our fully-owned outsourcing solution for the RIA marketplace. 
  • Work with the marketing design team, product marketing, and other stakeholders to deliver compelling marketing campaigns and other marketing communications, both internally and externally. Campaign assets to be developed will include:
    • Email and Direct Mail
    • Web and Print Advertising
    • Landing Pages, Ebooks, White Papers, Presentations
    • Webinars
    • Conferences, Trade shows, partner events, and other events
    • Campaign recipient lists

Digital

  • Oversee the Adhesion website
    • Keep content fresh and updated
    • Monitor page errors, strategize, and implement new ways to improve our search rankings with content
  • Work with VP of Marketing and team to maintain and grow web presence. Update according to campaigns, product features, blogs, etc.
  • Develop and implement a plan to gain traction using paid search and social channels (Google ads LinkedIn).
  • Work with VP of Marketing to develop and implement prospect journeys that lead to steady inbound conversion activity
  • Understand key-words driving Adhesion’s organic search volume
  • Develop and maintain Adhesion’s digital assets in Pardot, analyze success drivers and augment to drive better results, and capture new prospects
  • Evangelize Adhesion across our social media platforms, including LinkedIn and Twitter

Analysis

  • Monitor competitors. Share competitive analysis with the wider team and brainstorm how Vestmark can position against competitors using social media and content
  • Work with VP of Marketing and team to understand conversion ratios and strategize new ways to reach target roles and segments

Requirements:

  • 3-5 years of marketing experience
  • Familiarity with marketing automation platforms preferably Pardot or Marketo and SalesForce
  • Exceptional project management skills
  • Strong written and verbal communication skills
  • Strong presentation skills
  • Proficient in Microsoft Word, Excel and Powerpoint
  • Basic understanding of search engine optimization, Google Analytics, social media platforms, Google Ads a plus
  • Comfortable managing the nuances of digital marketing platforms to drive results
  • Experience and comfort collaborating with cross-functional internal stakeholders
  • Experience in RIA marketplace preferred

Key Attributes:

  • Team player that exhibits Vestmark’s core values:
    • We Before Me
    • Positive Energy
    • Knowledge Explorer
  • Highly-organized and detail-oriented
  • Motivated self-starter
  • Open mindedness and flexibility

Education:

  • Bachelor’s degree required
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ASP.NETFrameworks
    • ExpressFrameworks
    • SpringFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • SalesforceCRM

Location

Our company is located in Wakefield about 20 minutes north of Boston. We are conveniently located right off of 95 making it easy to get to the office.

An Insider's view of Vestmark, Inc.

What are some social events your company does?

At Vestmark we have a fun committee that plans two to three events per quarter including company and family events. Our events include paint nights, chili cookoffs, meditation sessions, cornhole tournaments, movie nights, and so much more. . We are strong believers that providing a fun work culture promotes individual growth and teamwork.

Haley

Marketing Analyst

What's the biggest problem your team is solving?

It’s my job to educate users on the best ways to use our product. While anyone can push the buttons, I always ask “why?” and “what is the user trying to accomplish?” I'm not only demonstrating the product, but also the value it adds to the workflow of the customer. By interacting with users, we are not just teaching but also learning.

Jenny

Staff Trainer

How has your career grown since starting at the company?

My time at Vestmark has been like a "choose your own adventure" novel. I joined the company as a mid-level software engineer but have since grown into the role of a technical lead, to an engineering manager, and now helping to drive our agile transformation. I truly believe that Vestmark thinks that I should be in the driver's seat of my career.

Bobby

Engineering Manager

What is your vision for the company?

My vision for Vestmark is two-fold. First, to provide an awesome workplace where people can be challenged, have fun and be rewarded. Second, to truly help the financial well-being of investors by enabling financial advisors and institutions to efficiently manage and trade their clients’ portfolios through an innovative SaaS platform.

John

CEO

How has your career grown since starting at the company?

What makes Vestmark a compelling career choice for me is working for a company that has a product that is constantly pushing the bounds of innovation in the fintech space. Working alongside like-minded people to increase Vestmark’s footprint and influence is truly rewarding.

Kevin

Senior Sales Engineer

What are Vestmark, Inc. Perks + Benefits

Vestmark, Inc. Benefits Overview

Vestmark's biggest focus is our people. Our corporate health is dependent on our employee's well being. Across the company, we maintain an attractive standard of competitive benefits.

Culture
Volunteer in local community
As a growing company Vestmark is proud of our efforts that contribute in many ways to helping the environment and supporting the philanthropic interests of our employees. Your cause is our cause.
Friends outside of work
Eat lunch together
Intracompany committees
Vestmark has a fun committee that are re-elected annually and manage monthly fun events and programs. A few examples of our events are our annual chili cook off, ugly sweater contest, and MUCH more!
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Vestmark employees can contribute up to $2,650 annual to their FSA, $5k annual for dependent care, and participate in our employeer funded HSA program.
Disability Insurance
Disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental Benefits
Our dental plan covers $1500 of expenses and Vestmark contributes 90% towards the cost!
Vision Benefits
The vision benefits plan covers 100% for annual eye exams with $130 for glasses and contact lenses.
Health Insurance Benefits
Vestmark contributes 90% towards the cost of the employee insurance plans!
Life Insurance
Life insurance is equal to 1 times an employee's annual salary.
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
In additional to our traditional 401(k) program, we also offer a ROTH 401(k) option for our employees.
401(K) Matching
Vestmark provides employees with a traditional 401(k) and ROTH 401(k) matching plan. We match 50% of contributions up to 8% of our employee's annual gross pay.
Company Equity
Vestmark also offers additional compensation in the form of restricted stock options. Our RSU’s are issued through a vesting and distribution schedule after achieving required milestones.
Performance Bonus
Match charitable contributions
Vestmark is very proud of our Charitable Giving Program. Will will match up to $250 annually to an approved charity of our employees choice.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 12 weeks of paid parental leave for the primary caretaker and 2 weeks of paid leave for the secondary caretaker.
Flexible Work Schedule
Vestmark provides employees with a flexible work schedule that includes flex start and end times.
Remote Work Program
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Adoption Assistance
Vestmark offers up to 12 weeks of paid parental leave for an adoption event.
Company sponsored family events
Vestmark sponsors family oriented events including a summer event and our annual Halloween trick or treat event.
Vacation & Time Off Benefits
Generous PTO
Vestmark employees receive between 15 and 25 days per year of paid time off based on years of service.
Paid Holidays
Paid Sick Days
Employees receive 10 hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Vestmark hosts bi-annual company events including a family summer event.
Game Room
Our game room includes Ping Pong, Foosball, Video Games.
Stocked Kitchen
Happy Hours
Happy hours are hosted Once per month.
Parking
We offer employees Free on-site garage parking.
Professional Development Benefits
Job Training & Conferences
Vestmark offers employees professional development opportunities for our employees including the ability to attend internal job training and external conferences.
Lunch and learns
Vestmark hosts lunch and learn and leadership development meetings once a month.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Creating a strong work life balance is important to us, this is why we offer our employees a generous paid time off package. This benefit enables employees to take the time they need to achieve a desired level of harmony between work at Vestmark and life outside of the office.

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