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Marketing Manager

| Greater Boston Area

At edX, our mission is to offer world-class education to everyone, everywhere around the world, allowing them to gain the in-demand skills and knowledge that will lead to career and lifelong success. We are a non-profit organization with more than 20 million learners on our platform, choosing courses from our 2,600+ course catalog, from one of our 140+ university and institution partners - including Harvard, MIT, Oxford, and Microsoft. We offer courses, Professional Certificate programs, MicroMasters® programs, and fully accredited online Master’s Degrees to fit the various goals of our diverse and global learner base.

edX is looking for a highly motivated, intellectually curious Marketing Manager to help create and launch a new product line for the organization. Reporting to the Director of Product Marketing, they will create the Go to Market (GTM) plan, craft the personas and target audience, and manage the creation of all marketing materials needed to build the brand and drive adoption of the product.

This is an exciting time to join edX, with an opportunity to grow something brand new and impact the path and shape of higher education.

Your Responsibilities:

  • Shape and define the new product line/brand alongside a cross-functional team (Product, Education Services, Engineering, UX)
  • Create the GTM plan for the launch, including components such as the target market and positioning, key value propositions, the sales/marketing strategy for launch and thereafter, audience personas, etc
  • Build a marketing tool kit for your brand to ensure consistent messaging, brand guidelines, and key value propositions both internally and through our marketing channels
  • Create marketing plans for the new product line/brand to achieve quarterly goals
  • Track the results of all marketing performance and look for continual opportunities to improve outcomes and accelerate growth
  • Craft presentations, online content, and collateral about the new product line/brand for various uses and audiences including speaking engagements, in sales presentations, and in webinars
  • Know your learners and customers; craft surveys to gain insights or work cross functionally to build feedback mechanisms


  • 5+ years experience working in a marketing or brand management role driving marketing strategy
  • Experience creating and executing a GTM plan for a new product line
  • Background managing digital goods or brands, looking for growth and optimization opportunities, and creating marketing plans to meet goals
  • Analytically savvy with an ability to translate metrics into actions to continually improve product marketing effectiveness
  • Excellent organizational skills to manage multiple projects simultaneously
  • Outstanding written and oral communication skills
  • Ability to translate complex subjects into understandable and motivating copy
  • Team player who is effective in working in cross-functional roles
  • Flexible approach; works well with ambiguity

Nice to Haves:

  • MBA degree or equivalent
  • Experience in Higher Ed or B2B environment
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edX is right near the MIT campus in the Kendall Square neighborhood of Cambridge, MA. There are cafes, bars, restaurants, gyms, and a T stop nearby!

An Insider's view of edX

What’s the vibe like in the office?

Always fun and collaborative. I've never worked at a place where so many co-workers greeted me by name after just my first day.


Sales Development Manager

What projects are you most excited about?

My work focuses on enabling course teams at partner institutions to create high-quality learning experiences on edX.org. Right now couldn't be a more critical time for this work as we ramp up the amount of Master's degrees we are offering this Fall. I work with faculty, instructional designers, media producers, and project managers.

Ben Piscopo

Learning Designer

How has your career grown since starting at the company?

Working at edX has given me invaluable experience that has allowed me to explore and develop my career. I’ve been able to take on challenges and learning opportunities that have helped me discover the work I’m most passionate about. In my time at edX I’ve grown into a new role and continue to learn more about my work and myself.

Mary Mooshian

Associate Product Marketing Manager

How would you describe the company’s work-life balance?

At edX, getting your work done is very important, but the company also understands that your life and well being outside of work is directly correlated to productivity during work hours. This is clearly communicated across all levels and departments. There is also lots of company wide fun activities that help us get to know our coworkers outside.


Software Engineer I

What are edX Perks + Benefits

edX Benefits Overview

edX employees are eligible for all MIT benefits. Enjoy the benefits of an established benefits program, but still live startup life.

Volunteer in local community
edX volunteers for the Charles River Conservancy for a Cleanup day and is deeply embedded in the local edtech community.
Partners with Nonprofits
edX partners with Year Up and She Geeks Out.
Friends outside of work
Eat lunch together
Intracompany committees
edX has a Sustainability committee, various employee resource groups, and an edX Cares committe involved in giving back to the community.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
We have a pension plan too!
401(K) Matching
5% match
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Sick Days
Employees receive _40__ hours per year of paid sick leave.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
edX hosts two company outings per year - in the summer and in the winter. There are department-specific outings throughout the year!
Free Daily Meals
Stocked Kitchen
Happy Hours
We offer employees Paid on-site garage parking.
Recreational Clubs
edX has a running group and a pickup basketball team.
Fitness Subsidies
edX has access to the MIT gym at a great rate!
Professional Development Benefits
Tuition Reimbursement
Promote from within
Continuing Education stipend
We have a $5,000 tuition reimbursement (per calendar year) through MIT's benefits. Additionally, we have a $200 stipend (per calendar year) for edX courses.

Additional Perks + Benefits

As employees of MIT, we have some of the best benefits around! Free lunch every day (of various catered cuisines) brings people into the cafeteria to enjoy lunch as a group, and opens up edXer's culinary horizons.

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