Marketing Campaign Specialist
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying.
About the team
The Marketing Team is a diverse group of strategic thinkers, passionate doers, data enthusiasts, and true originals, all working together to solve interesting problems. Together, we help businesses of all sizes build deeper customer relationships, acquire bigger audiences, and use data to fuel amazing experiences.
The Operations Team tackles a wide range of projects, from integrated campaigns to CRM management, high-visibility data reporting, and tech stack automation. We work cross-functionally with many Klaviyo teams to foster a data-driven culture and drive operational efficiency.
About the role
As a Campaign Specialist, you’ll manage the handoff, cleaning, enrichment and seamless transition of program and event lists into our CRM (Salesforce). Our campaigns can be anything from live events to webinars, online sponsorships, co-marketing programs, and beyond. You’ll act as the liaison between sales managers and campaign stakeholders, while under the leadership of the Marketing Operations Manager and Director of Business Operations.
How you’ll have an impact
Campaign Specialist can mean different things to different people. At Klaviyo it means you’ll:
- Manage the campaign upload process from start to finish: from campaign creation in Salesforce to list cleaning, enrichment, lead assignment and routing into Salesforce
- Serve as a traffic manager between Marketing and Sales to establish, communicate and maintain strict service-level agreements (SLAs) across both Marketing and Sales to ensure minimal turnaround times from list receipt to sales handoff or marketing nurture
- Be the gatekeeper for data, ensuring all leads entering the system adhere to our minimum quality standards
- Partner with BDR managers on lead assignment, and maintain proper documentation as routing changes occur across Inbound, Outbound and Partnerships Sales
- Partner closely with the Lifecycle Marketing team to ensure all marketing-owned leads are making it into the correct flows within our automation platform
What we’re looking for
- Minimum 3-4 years of relevant marketing experience
- Enjoys the thrill of working in a fast-paced environment
- Experience uploading and editing data within Salesforce
- Comfortable holding stakeholders to strict deadlines and following up as frequently as needed to receive deliverables on-time, every time
- Ability to prioritize conflicting tasks with minimal direction
- Excel expert (V-Lookups, complex formulas, etc.)
- Strong project management skills, specifically within Monday.com
Nice to have
- DataLoader experience
- Familiar with enrichment tools, such as Zoominfo, Leandata, BuiltWith, etc.
Get to Know Klaviyo
Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company's hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 265,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.
Klaviyo is committed to diversity and to a policy of equal employment opportunity and non-discrimination. We do not discriminate on the basis of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected by applicable law.