Marketing Automation Specialist

| Greater Boston Area

PURPOSE:

The Predictive Index—the talent optimization leader—is an award-winning best place to work (Inc., Glassdoor, Boston Business Journal, The Boston Globe).

Our mission is “Better work, better world," and we take great pride in PI’s power to supercharge workplace relationships and culture to achieve the unthinkable. We’re our own best case study! You’ll be working toward a mission that inspires you, and you’ll be surrounded by fun, smart, driven people day in and day out.

There’s a reason more than 8,000 companies—including Nissan, Citizens Bank, Drift, Subway, Blue Cross Blue Shield, Docusign, and Omni Hotels—trust PI to help them hire top talent, design winning teams, and develop leaders at every level. Come discover how we empower our clients to solve their biggest challenges and make their business dreams come true.


POSITION:

The Marketing Automation Specialist is responsible for helping The Predictive Index achieve ambitious growth goals by helping the Sales and Marketing teams achieve their demand generation and revenue targets through the achievement of operational excellence. This individual will be responsible for executing on the continued development and evolution of the tools that support PI’s revenue operations - specifically supporting the marketing team and their growth plans. 

We’re looking for an energetic, self-motivated, and driven professional with a previous background optimizing marketing automation tools and processes. This individual will work with a team of Revenue Operations Specialists supporting the growth and optimization of our sales and marketing tech stacks.


YOUR DAY-TO-DAY:

  • Partner with the marketing team to generate and execute on strategies designed to increase demand for our products and services.
  • Collaborate with the marketing team to support a rapid testing culture throughout our marketing tech stack, while maintaining integrity and structure of our marketing automation database.
  • Enhance and optimize our marketing automation tools to effectively increase key marketing metrics: website views, prospect conversions, and Marketing Qualified Leads.
  • Work with the marketing team to develop strategies for nurturing existing prospects with the goal of converting prospects into qualified leads and in generating upsell/cross-sell opportunities for existing clients.
  • Assist the Revenue Operations Manager with developing a tracking and attribution strategy to measure sales and marketing performance in an effort to drive B2B marketing efforts.
  • Collaboratively with a team of Revenue Operations Specialists, manage our evolving revenue operations technology stack through the optimization of current technology along with the implementation of new technologies.
  • Provide support to Sales & Marketing team members in triaging feature requests and through the resolution of reported bug/issues.
  • Document marketing and sales processes, scope out process changes for new technologies, and proactively recommend ways to enhance existing processes. 
  • Align with the business intelligence, marketing, and sales teams to support the reporting of key metrics.
  • Support key initiatives and special projects for the sales and marketing teams to assist with the attainment of revenue goals.


SHOULD YOU APPLY?

If you’ve got all the below skills, drop what you’re doing right now and reach out. If you’ve got some of these skills, we still want to hear from you!

  • 1-3 years of experience of working to customize and enhance marketing automation platforms and tools (we’re a Pardot shop, but previous Pardot experience is not required) within a B2B SaaS company
  • Previous experience and knowledge of Salesforce; previous experience with Salesforce configuration is not required
  • Knowledge of B2B sales concepts and marketing funnel with strong analytical skills
  • Demonstrated ability to communicate effectively and to collaborate across departments 
  • Self-starter and autonomous; ability to work independently, prioritize and get things done
  • Ability to work collaboratively and respond quickly to changing needs and opportunities
  • Comfort with coding (HTML, JavaScript) is not required but is a plus.

Just as our employees are threads in the cultural fabric of PI, THREADS is our framework for understanding our core values.

Teamwork: Focus on the “we,” not the “me.”

Honesty: Follow your moral compass.

Reliability: Be someone others can count on.

Energy: Be balanced, be energized.

Action: Errors of action are better than errors of inaction. Be brave.

Drive: Own it.

Scope: Don't try to boil the ocean.

 

The Predictive Index participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

The Predictive Index is an Equal Opportunity Employer.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • JavascriptLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • .NET CoreFrameworks
    • PardotAnalytics
    • DoceboAnalytics
    • AsanaManagement
    • JIRAManagement
    • DomoManagement
    • WordpressCMS
    • SalesforceCRM
    • SalesloftCRM

Location

Our office is close to lots of restaurants and a huge shopping area! Just minutes from the Rt. 128 train station, we're commuter friendly to everyone!

An Insider's view of The Predictive Index

How would you describe the company’s work-life balance?

I think The Predictive Index really puts its people first. My manager has been really supportive of my needs in and out of the office. I think having a manager that cares about me as a whole person makes me feel more fulfilled and energized to come to work.

Caraline

PI Ambassador/Office Coordinator

What does your typical day look like?

I'd say a good third of a "typical" day is spent meeting with people to make sure our team is building the right stuff and in the right way. Another sixth my day is spent interviewing or thinking about hiring and onboarding since we’re growing so fast. The last half of my day is hopefully spent programming! Building cool stuff is my favorite!

Stefan

Lead Software Engineer

How does the company support your career growth?

Career growth is at the center of this company. My manager appreciates when I have career conversations with him and proactively schedules a development meeting on a quarterly basis. We’re also growing quickly which is naturally creating opportunities for growth. Want proof? We’ve had 40 promotions in the last two years while having 115 employees!

Alex

Team Lead, Account Executives

What is your vision for the company?

Operations at PI enables all business units to empower members to maximize their creativity. I envision PI's growth to be powered by scalability, where systems and intelligence allow us to focus on high-value activities; where departments partner in successful cross-functional initiatives enabled by optimal automation.

Maribel

Senior Vice President, Operations

What’s the vibe like in the office?

It’s vibrant and full of energy with animated discussions every direction you turn. It may sound weird, but it feels like there is knowledge in the air you breathe. You learn something new every day just by interacting with the talented people you work with.

Zoya

UX Researcher

What are The Predictive Index Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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