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Marketing Analyst

| Greater Boston Area

Marketing Analyst

 

Indigo improves grower profitability, environmental sustainability, and consumer health through the use of natural microbiology and digital technologies. Utilizing beneficial plant microbes and agronomic insights, Indigo works with growers to sustainably produce high quality harvests. The company then connects growers and buyers directly to bring these harvests to market. Working across the supply chain, Indigo is forwarding its mission of harnessing nature to help farmers sustainably feed the planet. The company is headquartered in Boston, MA, with additional offices in Memphis, TN, Research Triangle Park, NC, Sydney, Australia, Buenos Aires, Argentina, and São Paulo, Brazil. http://www.indigoag.com/


The Marketing Analyst role will play a pivotal and instrumental part in helping Indigo change the world for many stakeholders. The reports, data and insights produced will fuel the marketing and targeting strategy, enabling Indigo to increase grower profitability, the planet’s sustainability and consumer health globally. This is a role of a lifetime for a curious-minded, elite analyst seeking master-class level responsibility in a dynamic and exciting business.


Responsibilities:

 

Establish reporting templates and baseline reports across all marketing channels

  • Gather reporting needs from CMO, integrated marketing, channel leads, international partners and key business stakeholders
  • Establish and build templates to report out on business needs
  • Update and send reports out monthly, eventually creating automated dashboards


Become a thought leader and partner to marketing leads to provide valuable data and insights

  • Create ad hoc reports as requested, and proactively analyze performance and trends
  • Participate in campaign pre and post-mortems to provide insights and reporting that will help steer campaign tactics and plans
  • Create an automated brand report across all channels that can be regularly accesses by business and marketing stakeholders

Establish yourself as the source of truth for all segmentation work supporting automated and campaign marketing

  • List building for marketing campaigns
  • List/name acquisition from 3rd party sources
  • Develop the dashboard/reports that will allow the business to “visualize” the experience each customer segment is having with Indigo – automated and ad hoc/campaign
  • Develop tracking and attribution strategy for brand and commercial/performance marketing
    • Lead/Conversion count reporting
    • Lead/Conversion source attribution tracking
    • Specify requirements for Salesforce configuration changes, test and launch
  • Surface the insights necessary to optimize efforts


 

Own monthly and quarterly reporting requirements & analytics, which will eventually be owned by the associate analyst

  • Ad hoc reports
  • A/B Testing
  • Build & refine marketing dashboard within 90 days
  • Competitive analysis - monthly reports & campaign specific analysis
  • Funnel metrics
  • Seminar performance reporting


Hire and lead an Associate Analyst


Competencies:

  • Excellent communicator, can tell the story behind the numbers
  • Strong understanding of scaling and automating the reporting processes
  • Defining and tracking customer stages/funnel
  • Strong analytical skills
  • Strong presentation skills
  • Proven effective communicator with IT teams
  • Great attention to detail, while still being able to see the big picture


Qualifications:

  • 6-8 years of professional experience
  • 2-3 years of operations or analytics experience, preferred
  • MBA focused in Analytical Marketing, Operations, Economics, or Finance, preferred
  • Experience with attribution software (Bizible), preferred
  • Experience with one or more of the following tools: Google Analytics, Marketing Automation, Business Intelligence
  • Must have experience with Salesforce.com reporting

 

Read Full Job Description

Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • TypescriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

On the edge of Charlestown, we are within walking distance to restaurants and bars. The Sullivan Square T and bus stop is also right next door!

An Insider's view of Indigo

What projects are you most excited about?

Our mission is to provide agronomists with unbiased real-time data we are collecting across thousands of acres at the ground level and from space. It's such a thrill to be working on the data and analysis perspective of this massively cross-disciplinary team that helps agronomists initiate data-powered conversations to provide substantial results.

Jyoti

Principal Data Scientist

What makes someone successful on your team?

A successful Indigo team member is someone willing to continuously learn and improve, regardless of experience or role. Whether you’re an Engineer, Account Manager, Business Analyst, or Scientist, successful team members keep the bigger picture in mind and bridge disciplines to solve problems facing the incredibly complex system that is agriculture

Hilary

Software Product Manager

What are Indigo Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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