Company Overview:

Brand Networks offers advertising optimization and insights combining paid social media, programmatic display, and video. The company delivers award-winning adtech and services to hundreds of enterprise customers, including 71 of the AdAge 100 Leading National Advertisers and 14 of the 25 biggest US companies as ranked in the Fortune 500. The first and only Artificial Intelligence-based platform for social advertising, Iris by Brand Networks helps brands and agencies maximize time savings and performance, and helps media teams work better, faster, and smarter, together. As a virtual assistant, Iris brings intelligent automation to media buying, saving media analysts an average of 8 hours per week.

Description:

As a Manager, Social Marketing & Product Strategy you will play a key role in driving the success of a Fortune 1 retailers Social Media strategy. In addition, leading efforts for new client pilots and future go to market strategy.

You will be part of a customer-obsessed team dedicated to delivering social tactics, training, and support that enables retail stores to manage a revolutionary social presence. You’ll help the client meet their business objectives by creating holistic content strategy and tactics across all local social platforms

The Manager, Social Marketing & Product Strategy reports into the Director of Client Delivery while supervising and providing guidance on day-to-day tasks to junior members of the team.

• Responsible for managing a holistic content strategy across multiple local channels that supports thousands of retail stores.
• Manage campaign intake from multiple client functions and ultimately define how to execute and measure the initiative on local social.
• Lead partner collaboration with multiple client functions and external agencies and channel partners.
• Develop and execute new initiatives and tactics to activate dormant retail locations.
• Define campaign goals and measurement ensuring all tactics align with holistic strategy.
• Own new client pilot programs by defining local contact strategy, measurement, and training.
• Maintain strong relationship with BN India team & work to develop a cross-office process that works for all BN clients.
• Assist in the development of new local product offering and go to market strategy.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications or equivalent field
• of study.
• 5+ years of experience in social marketing and content creation.
• Ability to develop, communicate and successfully execute social programs, working closely with cross-functional teams.
• Experience with reporting back social media and marketing metrics, working towards measuring ROI.
• Excellent verbal and written communication skills; the ability to think on your feet, to be creative and talk knowledgeably about digital media and its implications on today’s businesses.
• Ability to move fast, be bold and thrive in a dynamic, quickly changing environment.
• Good sense of humor, entrepreneurial in spirit and team player.