Manager, Paid Social at Klaviyo

| Greater Boston Area | Remote
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Why You Should Join the Performance Marketing Team 

Do you love social media with a keen eye for data and analytics?  Can you tell the differences between Facebook and Twitter’s algorithm with an uncanny ability to run massive, error-free campaign volumes?  Can you recite all the different ad formats and data assess across each platform?  If so, we’re looking for you to join our fast-growing Performance Marketing team.  As a Manager, Paid Social, you’ll have ownership of expanding our Paid Social Media footprint while constantly looking for new opportunities to scale our reach and increase campaign efficiencies.  You’ll recommend media investments, scale/expand audience personas, build/optimize a full marketing funnel program—all directly delivery against Klaviyo’s ambitious goals this year and beyond!  

Our Team

The marketing team is special — a collection of powerful misfits, passionate doers, creative strategists and insatiable dreamers. We’re looking for people nothing like us to make our diverse group more diverse and broaden our collective thought.

Our customers aren’t simply special. To us, they are our lifeblood. They are entrepreneurs. Parents. Providers. They put their livelihood on the line every day to make their dreams come true. Our customers are inspired and inspiring. We have helped over 65,000 of them grow and yet we have millions more people to serve and work to do to get there.

How You Will Make a Difference 

  • Design, execute, and maintain evergreen Paid Social global campaigns on self-service platforms inclusive of Facebook, Instagram, Twitter, LinkedIn 
  • Gather and analyze campaign performance, leveraging platform data and marketing analytics to inform in-flight optimization tactics and deliver future recommendations
  • Architect ambitious test plans across targeting, creative, platform, ad format, landing page experience including expansion into new emerging platforms
  • Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Self-Serve Growth, Web, and SEO
  • Provide ongoing actionable insights including presenting wrap reports with key learnings and best practices to stakeholders
  • Oversee and manage the overall global budget for paid social including forecasting, daily pacing, budget tracking and budget allocation/shifts by platform 
  • Stay up to date on digital marketing trends, emerging channels and new ad products to be our pulse on the constantly evolving social media landscape
  • Ensure best practice and innovation including acting as Paid Social SME responsible for knowledge sharing across capabilities and teams 

Who You Are 

  • 7+ years of media planning and buying experience with a minimum of 4 years of hands-on management of paid social campaigns on self-service platforms 
  • Strong understanding of platform algorithms, ad products, optimization lever, limitations and roadmap of FB, Instagram, LinkedIn and Twitter.  Pinterest, Reddit, Snap a plus.
  • Knowledge and direct experience with creating, trafficking, tagging and optimizing across platforms against brand, intent and direct response metrics
  • Understanding of paid, earned and owned social strategies and tactics- and how they all work together
  • Advanced Excel experience with ability to manage complex data sets across multiple sources e.g. Google Analytics, Salesforce
  • Excellent organizational, time management and collaborative skills with ability to project manage across multiple teams with confidence and expertise
  • Ability to look ahead to build and expand a (global) team to stay ahead of growing demand
  • Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new process and streamline workflows
  • Programmatic experience a plus

Get to know Klaviyo

Klaviyo is a world-leading marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. The company's hybrid customer-data and marketing-platform model allows companies to grow by fostering direct relationships with customers, without giving up their valuable data to popular big-tech ad platforms. Over 265,000 innovative companies like Unilever, Custom Ink, Living Proof and Huckberry sell more with Klaviyo. Learn more at www.klaviyo.com.

Klaviyo does not tolerate and prohibits discrimination, harassment or retaliation of or against job applicants, contractors, interns, volunteers or employees by another employee, supervisor, vendor, customer or any third party.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • Twitter BootstrapLibraries
    • Backbone.jsFrameworks
    • DjangoFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases

Location

We're in the heart of the Financial district with easy access to public transportation and a short walk from South Station.

An Insider's view of Klaviyo

What's something quirky about your company?

The simplest way I would describe the Klaviyo office is "energy". From the minute you start your day there's an excitement that everyone is working toward the common goal of helping businesses grow. It's a pretty amazing thing to be a part of and you can really feel it.

Jon

Director of Community Management

How do you collaborate with other teams in the company?

One of the great things about working at Klaviyo is that I get to work with amazing people from across the organization. While working in Finance isn’t intuitively a role that involves a lot of collaboration - Klaviyo’s finance team has regular interactions and team syncs with Sales Ops, Customer Support and the People Team!

Tai

Staff Accountant

What are Klaviyo Perks + Benefits

Klaviyo Benefits Overview

Klaviyo pours into team members by providing a diverse and inclusive environment. We also take pride in our quality health benefits and programs. In our efforts to achieve overall happiness for Klaviyos, we offer competitive salaries and 401K planning through Principal. Protect yourself against hardships with life and disability insurance, continue learning and developing with tuition reimbursement, and achieve peace with Headspace. Additional perks include unlimited vacation time, employee referral bonuses, commuter expenses, fitness reimbursements, free books, and a thriving company atmosphere.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
We have a diversity and Inclusion committee that sponsors monthly company-wide activities to educate and enrich our employees.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Klaviyo employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance that covers 60% of annual salary.
Dental Benefits
Our dental plan covers : 100% for preventative care., 80% for basic restorative, 50% for major restorative.
Vision Benefits
Our vision benefits plan covers 100% for annual eye exams with $150 for glasses and contact lenses.
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary up to 300k.
Wellness Programs
Onsite Gym
Team workouts
Live virtual Yoga
Mental Health Benefits
For example, free access to Headspace meditation app
Retirement & Stock Options Benefits
401(K)
Klaviyo's 401k plan offers stocks, bonds and international index funds to choose from.
401(K) Matching
Company Equity
Klaviyo offers equity packages to full time employees.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave.
Flexible Work Schedule
Klaviyo provides employees with a flexible work schedule that includes Core hours, Flexible start and end times.
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Klaviyo offers unlimited time off.
Paid Holidays
Paid Sick Days
Klaviyo offers unlimited time off.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Klaviyo offers Tax preferred transit and parking plans for employees.
Company Outings
Klaviyo Hosts bi-annual company parties and milestone celebrations when targets are reached ! ( usually once a year)
Game Room
Klaviyo offers ping-pong tables, and a number of different gaming consoles for employee use.
Stocked Kitchen
Klaviyo offers a WELL STOCKED FREE kitchen with snacks and drinks for all employees.
Some Meals Provided
Klaviyo often surprises employees with free breakfast or meals and Free lunch on Wednesdays for all!
Happy Hours
Happy hours are hosted Once per week on Fridays!
Parking
There is a parking garage in the building.
Recreational Clubs
Fitness Subsidies
Klaviyo offers 3 months of subsidised gym membership.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $3000 for continuing education.
Diversity Program
Lunch and learns
Klaviyo hosts weekly Lunch and Learns.
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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