Manager, Customer Lifecycle Marketing at Toast

| Greater Boston Area
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The Toast Customer Marketing team is responsible for driving product upsells and adoption, while increasing brand advocacy by delighting our customers throughout their customer journey. As part of the team, the Customer Lifecycle Marketing Manager will enable our restaurant customers to thrive with Toast’s digital ordering suite of products.

In this role you will be responsible for value maximization programs for existing Toast customers, influencing growth and product adoption of Toast Online Ordering and the Toast TakeOut app. You will need to be a creative self-starter and highly competent in working cross functionally within the organization to build new programs in a rapidly growing vertical.

Job Description/Responsibilities:

  • Build a scalable restaurant onboarding experience for Toast Online Ordering and Toast TakeOut to optimize the guest experience and drive module success in the first 30 days.
  • Develop testing strategies and execute campaigns to drive product adoption.
  • Lead nationwide restaurant enablement for Toast TakeOut to empower restaurants to first-time orders on the app.
  • Work closely with Customer Success team to drive alignment on the customer journey, enabling the Restaurant Success team to help customers derive the most value from their Toast system.
  • Partner with Marketing Operations to develop customer segments and build automation that drives customer success and renewals, maintaining a low churn rate.


  • BA/BS required
  • Marketo (or other CRM) and Salesforce experience required
  •  2-5 years experience in B2B marketing, specifically driving customer advocacy and product adoption initiatives
  • Strong copywriter and verbal communicator
  • Ability to work effectively across the organization, especially with Customer Success, to influence priorities across multiple stakeholders in different departments
  • Ability to thrive in a fast-paced, rapidly changing work environment
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularjsLibraries
    • ES6Libraries


Toast is headquartered in the heart of Fenway. Catch a Sox game, grab a bite, and stroll through one of the trendiest neighborhoods in Boston.
Toast values candidates with varied backgrounds — and these 3 employees prove it

An Insider's view of Toast

What’s the vibe like in the office?

Our office has both a relaxed but productive vibe. You'll see people with their heads down working, but you'll also see people hanging out and collaborating in open spaces. There's a good balance between work and play. When I'm not heads down coding, you'll find me playing guitar or hanging out in the Toast Pub.

Gabe Gonzalez

Associate Technical Sourcer, Previously: Software Engineer

How has your career grown since starting at the company?

I began as an Implementation Engineer, moved into instructional design, and now I am in my dream role as a Product Manager. This is afforded because Toast fosters a culture where experts in their domains are eager to give you a masterclass in what they do – you only need to ask and be willing to learn. This is the best perk when working at Toast.

Sean Park

Product Manager

What are some things you learned at the company?

Where should I start? For hard skills, I’ve learned more than I ever thought I would about Excel and Salesforce. I’ve also learned what it looks like when a company not only talks the talk, but walks the walk. We’ve been able to execute on what we’ve set out to do because we are willing to try new things, make mistakes, and learn from them.


Payments Relationship Manager

What are Toast Perks + Benefits

Toast Benefits Overview

Toast strives to provide competitive compensation and benefits programs that help to attract, retain and motivate the best and brightest people in our industry. Our total reward package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet our employees’ changing needs.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
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