Manager, Corporate Communications at VMware Carbon Black

| Greater Boston Area
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Job Description

We are looking for a manager-level professional to join the team responsible for communicating VMware’s business and technology news and stories, specifically with respect to the company’s security portfolio. This individual will use storytelling to influence VMware’s company reputation and manage communication programs in support of VMware’s security business unit.


This individual will be responsible for developing and executing a multi-pronged social and communications strategy, producing original thought leadership content, driving global media relations strategy and managing reporting and metrics. In addition, this person will assist with managing external agencies, award submissions, product reviews and other keys tasks.


Key Responsibilities:

  • Develop the long-term strategic direction for and oversee all digital/social strategic planning and organic executional efforts across all aspects of the VMware Security Business Unit. Establish benchmarks and methods to measure the effectiveness of digital/social media platforms and initiatives.
  • Manage content creation for key communications vehicles, including news releases, media pitches, blogs, research reports, spokesperson quotes, messaging documents, FAQs and award submissions.
  • Manage existing influencers relationships and help reach new and strategic external media outlets, social channels and contribute to VMware’s own digital news and thought leadership site. Work across the global communications team to land “connected communications” outcomes. Collaborate to secure high-impact media coverage through proactive storytelling, scaling globally.
  • Participate in a news bureau effort to identify and drive a regular drumbeat of stories to support business goals. As part of this news bureau, excel at opportunistic storytelling inserting the VMware Security Business Unit voice into topical, industry and competitive news-cycles.
  • Over time, provide effective communications counsel to executives, corporate spokespeople and other stakeholders.


Qualifications & Skills:

The ideal candidate will have experience creating, managing and executing PR, social and storytelling programs for high-profile enterprise technology brands, preferably in cybersecurity. She or he should be an outstanding communicator, a storyteller by nature and a news junkie who wants to always participate in that next story. The individual in this role will distill complex concepts into compelling stories and develop a range of platforms to tell them. Strong writing, media relations, presentation and program measurement skills are a must. She or he will also have experience collaborating across functional teams and possess the ability to influence, build consensus and drive action in a fluid work environment.


  • 4 – 6 years in technology public relations, corporate communications social media or related experience with a high-growth publicly held company. Deep public relations experience within the security software industry is an advantage.
  • Adept at both the art and science of PR – wonderful creativity combined with a clear head for business.
  • Strong media / influencer relationships; traditional media relations and social media expertise.
  • Strategic, creative thinker, communicator and collaborator; able to manage and engage across multiple projects and develop positive relationships across the business.
  • Exceptional written and oral communications skills.
  • BS/BA in Business, Marketing, or Communications preferred.
  • Previous experience at a PR agency is preferred though not required



Category : Marketing
Subcategory: Public Relations
Experience: Manager and Professional
Full Time/ Part Time: Full Time
Remote: Yes
Posted Date: 2020-09-09

Networking & Security: IT departments are spending more on security than ever before, but the damage caused by data breaches keeps getting worse. To solve this problem, VMware’s Networking and Security team is challenging traditional thinking about IT security. We take a software-based approach that brings customers new levels of usability and effectiveness in today’s fast-changing public and private cloud environments. We’re tackling one of IT’s toughest problems by helping customers manage networking and security services through a single pane of glass across diverse environments. Our software solutions free IT environments from physical constraints to help them achieve superior agility, tighter security, and faster provisioning. Are you looking for the opportunity to help revolutionize IT security? We invite you to join our tightly knit team that’s driven to quickly deliver top-quality solutions to this pressing industry problem. You’ll boost your career by working on cutting-edge innovations in the cloud, security, networking, SD-WAN, and container spaces.

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at

Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
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Waltham HQ - 1100 Winter Street, Waltham Boston Location - 201 South Street, Boston

An Insider's view of VMware Carbon Black

What does career growth look like on your team?

We consider the Sales Development Representative Program an important first step in building out the foundation of a future leader. Whatever your first steps are at Carbon Black won’t be your last. Our program isn’t just about getting SDRs to be a good quota carrying rep; it’s also about helping them develop the next best step in their careers.


Director, Corporate Sales

How do you make yourself accessible to the rest of the team?

My leadership style is all about empowering my teams. I work in a way that is transparent and honest and want to help people achieve personal and professional goals. I want to foster technical abilities and make sure our people are keeping up with the leading edge technologies.


VP of Engineering & Operations

What are some social events your company does?

Our culture club, Life at CB, focuses on a range of events. From company parties, employee communities, and sports leagues to philanthropy and learning and development, there's a ton of ways we get together and grow.


Sr. Talent Brand Ambassador

What are VMware Carbon Black Perks + Benefits

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
In our Waltham HQ location.
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
For our Waltham HQ
Recreational Clubs
Relocation Assistance
For some roles, we will offer relocation assistance.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
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