Company Overview:

Brand Networks solves the newest and toughest media challenges for the world’s most impactful brands and agencies. Since 2005, the company has created marketing and advertising solutions that blend engineering and expertise to make media work across every digital touchpoint. More than 1,500 businesses trust Brand Networks to develop winning media strategies and deliver holistic brand experiences across social, display, video, and connected TV. The company is headquartered in Boston with 10 offices worldwide.

Description:

As a Campaign and Story Planning Manager, you will play a key role in driving the success of a Fortune 1 retailers’ social media strategy.

You will be part of a customer-obsessed team dedicated to delivering social tactics, training, and support that enables retail stores to manage a revolutionary social presence. You’ll help the client meet their business objectives by creating holistic content strategy and tactics across all local social platforms 

The Manager, Campaign & Story Planning reports into the Senior Manager of Client Delivery while supervising and providing guidance on day-to-day tasks to junior members of the team. 

• Lead partner collaboration with multiple client functions and external agencies and channel partners.
• Develop and execute new initiatives and tactics to activate dormant retail locations.
• Own strategy and execution for the retailer’s local influencer, social champion, and Instagram programs.
• Define campaign activation plans, ensuring all tactics align with a holistic strategy. 
• Maintain a strong relationship with BN India team & work to develop a cross-office process that works for all BN clients.
• Collaborate with creative strategists and assist with copywriting.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications or equivalent field
  of study.
• 5+ years of experience in social marketing and content creation.
• Ability to develop, communicate and successfully execute social programs, working closely with cross-functional teams.
• Experience with reporting back social media and marketing metrics, working towards measuring ROI.
• Excellent verbal and written communication skills; the ability to think on your
  feet, to be creative and talk knowledgeably about digital media and its
  implications on today’s businesses.
• Ability to move fast, be bold, and thrive in a dynamic, quickly changing environment.
• Good sense of humor, entrepreneurial in spirit, and a team player.