Thrasio is the consumer goods company reimagining omnichannel commerce and consumer products, and boasts an innovation engine that brings high-quality products to market across digital marketplaces, channels, and retailers globally.

With the experience of evaluating more than 6,000 Amazon companies, acquiring over 130 top-rated brands, and managing the scale of 22,000 products, Thrasio is the largest acquirer of Amazon FBA brands. Since our founding in 2018, the team has grown to more than 1,000 people globally--most of that growth has occurred during the COVID-19 pandemic. Hiring people who share a passion for their craft in the eCommerce space is the reason we’re projected to grow more than 10x in the next few years. This growth is supported by investors whose portfolios include Facebook, Google, Jet.com, StitchFix, and Lululemon. We do our best work when we’re surrounded by people who are insatiably curious, agile, and who thrive in collaborative, check-your-ego-at-the door working environments. Sound like you? We’d love to chat.

The Role

Thrasio is looking for a Lifecycle Marketing Manager responsible for execution and optimization of email and messaging programs across the full lifecycle of our Amazon seller audience including nurturing, acquisition, and advocacy. In this role, you would collaborate across the corporate marketing team, as well as cross-functionally with multiple divisions within including Seller Success, Deals, and Product to provide a world-class experience to our Amazon seller audience. In addition, you would own advocacy programs.

The ideal candidate is both technical and strategic: you’re confident building campaigns in a marketing automation system as well as developing strategy, writing copy, and seeing campaigns through to execution, analysis, and optimization. 

Responsibilities:

• Formulate and champion the strategy to lead Thrasio’s lifecycle marketing efforts globally; develop and deploy daily email marketing activities such as setup, proofing, deployment, A/B testing, and reporting.
• Build and optimize compelling, high-converting, multichannel lifecycle engagement campaigns to drive exponential growth; 
• Uncover opportunities for marketing campaign optimization across the customer lifecycle including segmentation and personalization and champion the Amazon FBA seller experience while driving critical business metrics; plan, design, and execute lifecycle marketing tests to uncover opportunities for increased campaign engagement & conversion
• Collaborate with product and marketing stakeholders to ensure lifecycle communications are closely aligned with product releases and user experience
• Optimize marketing automation and lead nurturing processes; review & QA all outgoing communication to ensure marketing message is conveyed and delivered clearly to specific audiences.

What you bring to the party:

• 4+ years as a Lifecycle or Email Marketer in a B2B setting, with a proven track record of driving growth by building high-quality campaigns; proficiency with Salesforce, Hubspot, and Google Analytics required
• You are a creative storyteller who understands audience communications, and you can craft messaging that resonates and converts
• You are comfortable modifying and updating HTML and CSS email templates to create new or update existing campaigns
• You see the big picture, and know how to prioritize and execute on the most impactful experiments across channels
• You use rigor, data, and speed to make intentional decisions

THRASIO IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER AND CONSIDERS ALL QUALIFIED APPLICANTS FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, GENDER, SEXUAL ORIENTATION, GENDER IDENTITY, ANCESTRY, AGE, OR NATIONAL ORIGIN. FURTHER, QUALIFIED APPLICANTS WILL NOT BE DISCRIMINATED AGAINST ON THE BASIS OF DISABILITY, PROTECTED CLASSES, OR PROTECTED VETERAN STATUS. THRASIO PARTICIPATES IN E-VERIFY.

Thrasio does not accept agency resumes. Please do not forward resumes to our jobs alias, Thrasio employees or any other organization location. Thrasio is not responsible for any fees related to unsolicited resumes.