Lead Strategist at Perficient

| Somerville
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The Role

At MedTouch, we help healthcare organizations develop digital solutions to address business problems. As the Lead Strategist, you will work with hospitals, health plans, and similar organizations to develop customer-centric digital solutions that deliver ROI. You will define audience needs through interviews and use that data to develop personas and customer journey maps to tell the story of the healthcare consumer experience. You will conduct competitive analyses and surveys; work with client stakeholders to develop KPIs, and present your strategic recommendations to clients. You will guide healthcare organizations to develop long-term digital marketing growth plans and help position them innovatively in their markets.

Ideally, you will have worked with healthcare clients, particularly hospitals, in the past. If not, you have a solid background in leading client strategy sessions and have a passion for improving the healthcare experience. With the support of our Director of Strategy, your insights and strategies will continue to mature our discipline and your guidance will inspire our clients to reach their full potential.

You will:

Lead clients through strategic discovery:

  • Conduct stakeholder interviews to build personas and journey maps, and to understand the nuances of specific audience sectors.
  • Understand and use client data to create effective stories that demonstrate value.
  • Ask “have you thought about this?” questions – unlock opportunities to expand clients’ strategy.
  • Collaborate with the Accounts team to direct and set clients’ strategy.
  • Create a culture of service excellence, understanding our clients’ needs and advocating for their perspective in internal meetings.
  • Develop site structure, navigation and full sitemaps for clients.

Deliver valuable strategy offerings:

  • Plan and direct strategy work plans that identify and meet clients’ needs and integrate MedTouch services.
  • Develop monthly or quarterly client strategy reports or workshops to continuously raise the bar for clients’ strategy.
  • Create executive reports and scorecards to demonstrate your strategy recommendation.
  • Travel to meet clients and prospects onsite 1-2 times per month that average 1-2 days each.
  • Review client proposals and SOWs and present to clients on ROI, vision, and executive reporting.

Build our internal strategies:

  • Collaborate with our Director of Strategy and internal creative teams to build reusable client offerings.
  • Stay up-to-date with changing technology and leverage the evolving MedTouch service catalog for our clients.

The Fit

This role is just right for you if you have:

  • 5+ years’ experience developing digital marketing strategy plans, agency experience preferred.
  • 2+ years’ experience with healthcare systems or healthcare-focused industry.
  • The ability to provide thoughtful and thought-provoking delivery of complex and personalized strategies that build clients’ confidence and pique their interest for more.
  • Expert ability to produce thoughtful journey maps, personas, competitive analyses, and scorecards.
  • The ability to reproduce a catalogue of solutions for client needs and maintain a general understanding of all things digital.
  • Talent in building relationships, leveraging collaborative relationships to achieve objectives.
  • An innate ability to identify digital trends, predict their impact, and preemptively provide strategic solutions for clients.
  • An insatiable desire to learn and passion to improve the lives of patients.
  • Completed a bachelor’s degree in a relevant discipline; advanced degrees always welcomed.

What We Can Offer You

  • Fifteen vacation, five sick, and three paid personal days, plus nine company holidays and additional time off as needed.
  • Healthcare, Dental and Vision coverage as outlined in the company benefits overview.
  • 401(k) plan options and matching.
  • Short Term Disability Insurance, Long Term Disability Insurance, and Life Insurance.
  • Flex spending account for out-of-pocket medical expenses.
  • Dedicated budget for individual and team training and education purposes.
  • Company sponsored charity opportunities.
  • Seriously awesome people to work with and an employee happiness budget.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PHPLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • vue.jsLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • SymfonyFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • BasecampManagement
    • JIRAManagement
    • DrupalCMS
    • SitecoreCMS
    • SalesforceCRM
    • MailChimpEmail

Location

Our Somerville office is in the middle of great restaurants and shopping in Somerville's Assembly Row, right off the orange line!

An Insider's view of Perficient

How would you describe the company’s work-life balance?

This job has not only allowed me to grow my career but has allowed me to be a great parent as well. I can be there for my children and still be a success!

Amy

Account Director

How do you collaborate with other teams in the company?

Collaboration is in it’s greatest form during our thorough client roadmapping process. It involves every team member working together to create realistic project scope and estimates.

Joe

Senior User Interface Developer

How has your career grown since starting at the company?

When I started 5 years ago, I had no software or healthcare experience. In my time here, I’ve been able to pursue my technical interests on three different teams! Thanks to the support of my knowledgeable co-workers, I’ve become well-versed in all aspects of our industry and can better help our clients achieve their project goals.

Kasie

Manager of Delivery

How do you make yourself accessible to the rest of the team?

One key to our team’s success is open communication. I find that being accessible in person and responsive to texts and emails makes everybody’s day smoother and helps create the best outcomes for our clients. I commit to acknowledging receipt of texts and emails within an hour, even if the message is that I’ll get to the request at a later time.

Stu

Director, Digital Marketing + Office Director

What’s the vibe like in the office?

You can tell how devoted every team member is to the mission. My teammates are excellent examples of what “go-getters” and self-initiators are and they can be utmost professionals as well as creative and fun to work with

Chandra

Principal Strategist + Account Director

What are Perficient Perks + Benefits

Perficient Benefits Overview

We offer a casual work environment, competitive compensation, generous work-life
opportunities, and an outstanding benefits package that includes a competitive paid
time off policy, plus holidays.

Culture
Partners with Nonprofits
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
We embrace team members in all seasons of life! Recognizing that our people have lives beyond just the work day, we’re open to part-time or flexible schedules for the right role and person.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available

Additional Perks + Benefits

Our employees also enjoy exclusive discounts to many of the shops and restaurants in Assembly Row!

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