Lead Strategist

| Somerville

The Role

At MedTouch, we help healthcare organizations develop digital solutions to address business problems. As the Lead Strategist, you will work with hospitals, health plans, and similar organizations to develop customer-centric digital solutions that deliver ROI. You will define audience needs through interviews and use that data to develop personas and customer journey maps to tell the story of the healthcare consumer experience. You will conduct competitive analyses and surveys; work with client stakeholders to develop KPIs, and present your strategic recommendations to clients. You will guide healthcare organizations to develop long-term digital marketing growth plans and help position them innovatively in their markets.

Ideally, you will have worked with healthcare clients, particularly hospitals, in the past. If not, you have a solid background in leading client strategy sessions and have a passion for improving the healthcare experience. With the support of our Director of Strategy, your insights and strategies will continue to mature our discipline and your guidance will inspire our clients to reach their full potential.

You will:

Lead clients through strategic discovery:

  • Conduct stakeholder interviews to build personas and journey maps, and to understand the nuances of specific audience sectors.
  • Understand and use client data to create effective stories that demonstrate value.
  • Ask “have you thought about this?” questions – unlock opportunities to expand clients’ strategy.
  • Collaborate with the Accounts team to direct and set clients’ strategy.
  • Create a culture of service excellence, understanding our clients’ needs and advocating for their perspective in internal meetings.
  • Develop site structure, navigation and full sitemaps for clients.

Deliver valuable strategy offerings:

  • Plan and direct strategy work plans that identify and meet clients’ needs and integrate MedTouch services.
  • Develop monthly or quarterly client strategy reports or workshops to continuously raise the bar for clients’ strategy.
  • Create executive reports and scorecards to demonstrate your strategy recommendation.
  • Travel to meet clients and prospects onsite 1-2 times per month that average 1-2 days each.
  • Review client proposals and SOWs and present to clients on ROI, vision, and executive reporting.

Build our internal strategies:

  • Collaborate with our Director of Strategy and internal creative teams to build reusable client offerings.
  • Stay up-to-date with changing technology and leverage the evolving MedTouch service catalog for our clients.

The Fit

This role is just right for you if you have:

  • 5+ years’ experience developing digital marketing strategy plans, agency experience preferred.
  • 2+ years’ experience with healthcare systems or healthcare-focused industry.
  • The ability to provide thoughtful and thought-provoking delivery of complex and personalized strategies that build clients’ confidence and pique their interest for more.
  • Expert ability to produce thoughtful journey maps, personas, competitive analyses, and scorecards.
  • The ability to reproduce a catalogue of solutions for client needs and maintain a general understanding of all things digital.
  • Talent in building relationships, leveraging collaborative relationships to achieve objectives.
  • An innate ability to identify digital trends, predict their impact, and preemptively provide strategic solutions for clients.
  • An insatiable desire to learn and passion to improve the lives of patients.
  • Completed a bachelor’s degree in a relevant discipline; advanced degrees always welcomed.

What We Can Offer You

  • Fifteen vacation, five sick, and three paid personal days, plus nine company holidays and additional time off as needed.
  • Healthcare, Dental and Vision coverage as outlined in the company benefits overview.
  • 401(k) plan options and matching.
  • Short Term Disability Insurance, Long Term Disability Insurance, and Life Insurance.
  • Flex spending account for out-of-pocket medical expenses.
  • Dedicated budget for individual and team training and education purposes.
  • Company sponsored charity opportunities.
  • Seriously awesome people to work with and an employee happiness budget.
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • PHPLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • Twitter BootstrapLibraries
    • vue.jsLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • SymfonyFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • BasecampManagement
    • JIRAManagement
    • DrupalCMS
    • SitecoreCMS
    • SalesforceCRM
    • MailChimpEmail

Location

We're in the middle of great restaurants and shopping in Somerville's Assembly Row, right off the orange line!

An Insider's view of MedTouch

How would you describe the company’s work-life balance?

This job has not only allowed me to grow my career but has allowed me to be a great parent as well. I can be there for my children and still be a success!

Amy

Account Director

How do you collaborate with other teams in the company?

Collaboration is in it’s greatest form during our thorough client roadmapping process. It involves every team member working together to create realistic project scope and estimates.

Joe

Senior User Interface Developer

How has your career grown since starting at the company?

When I started with MedTouch 5 years ago, I had no software or healthcare experience. In my time here, I’ve been able to pursue my technical interests on three different teams! Thanks to the support of my knowledgeable co-workers, I’ve become well-versed in all aspects of our industry and can better help our clients achieve their project goals.

Kasie

Manager of Delivery

How do you make yourself accessible to the rest of the team?

My goal is to provide insight & help my team process through issues that arise. This enables each person to own the solution, while also empowering them to be more confident handling similar client matters moving forward. Being an available resource for the team rather than simply providing the “right” answer makes us a stronger team together.

Frederic

Vice President of Client Services

What’s the vibe like in the office?

The Medtouch vibe is a great balance of fun loving and professionalism. The kind of place where you’re happy to be because the people are both awesome and brilliant. Good vibes.

Yeye

.NET Developer

What are MedTouch Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Some Meals Provided
Parking
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns

Additional Perks + Benefits

Our employees also enjoy exclusive discounts to many of the shops and restaurants in Assembly Row!

More Jobs at MedTouch5 open jobs
All Jobs
Marketing
Product
Project Mgmt
Marketing
new
Somerville
Product
new
Somerville
Project Mgmt
new
Somerville
Marketing
new
Somerville
Project Mgmt
new
Somerville