International SEO Manager (Individual Contributor), SEO Team

HubSpot’s looking for someone who has had the experience of scaling organic traffic growth through a global SEO mindset.

Millions of people discover, learn, and execute on content produced by HubSpot, and we’re looking for an International SEO Manager (Individual Contributor) who has the ambition to improve HubSpot’s organic reach with an agile, but growing team. Our ideal candidate has worked with teams across multiple disciplines and delivered remarkable organic traffic growth.
We expect the International SEO Manager to be knowledgeable about the various pros and cons of different URL structures for international SEO, has experienced the consequences of proper and improper markup, and can use that experience and authority to lead our international marketing teams to grow better.

Does mining through data for insights, solving technical international SEO issues, and building a strategy and process with marketers around the world excite you? Bring your global-first mindset to our web development teams, localization teams, and international teams.

If you’re someone who cares deeply about being close to the impact of your work, thrive in an environment of constant change, and ambitious goals excite you, this open position was meant for you. Run, don’t walk to join the HubSpot SEO team.

RESPONSIBILITIES

• Work with HubSpot’s SEO content strategist, international marketers, and localization team to identify emerging and existing content gaps, align with content creators on a strategy and digital assets needed, and execute an seo-driven editorial calendar that will, at a minimum, double organic traffic.
• Help HubSpot’s international content creators stay abreast of new and evolving Google search features (People Also Asked, Google News, Knowledge Carousels, and paid search features) and translating them into actional organic traffic growth tactics.
• Run SEO experiments to create HubSpot-specific best practices and creating standardized solutions based on test results.
• Be a subject matter expert on International SEO that the rest of the HubSpot organization can lean into for consultation, not limited to HubSpot Academy, HubSpot Product, HubSpot Research, HubSpot Sales, and HubSpot Support.
• Own the organic traffic growth of HubSpot’s ccTLD’s and reporting on it.

QUALIFICATIONS  

• Proven track record of scaling organic traffic for multiple web properties from different languages and countries.
• Superb communication (verbal and written) skills – knows how to work with other teams, set shared goals, communicate the overall strategy, and execute.
• A data-driven mindset is a must. We are looking for someone which segments growth by causes and can effectively communicate an action plan to increase organic traffic.
• Proficiency on like software and SaaS from the following list: HubSpot, Google Analytics, Google Search Console, Ahrefs, SEMRush, ScreamingFrog, Google Tag Manager and Botify.
• Knowledgeable on coding languages and protocols that impact SEO for better or worse (e.g. html, css, javascript)
• Prior experience in a B2B niche, being fluent in a second language, and/or Inbound Certifications a plus.
• Candidates from diverse backgrounds are encouraged to apply.

HubSpot is the world’s leading inbound marketing and sales platform. Over 40,000 customers in more than 90 countries use HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers.

A global company with offices in Cambridge, MA, Portsmouth, NH, Dublin, Ireland, Sydney, Australia, Singapore, Tokyo, Bogota and Berlin, HubSpot transforms how organizations market and sell. Through its unique approach to company culture, HubSpot has also redefined how people work and live. Our commitment to autonomy, flexibility, and transparency prompted the creation of our Culture Code, which has gone viral, amassing more than 2M views. Ensuring that our customers and employees are continually growing and learning has helped make HubSpot a Best Place to Work in the eyes of Glassdoor, Fortune, Entrepreneur, Inc. The Boston Globe, and the Boston Business Journal.

If you are looking for a place where you’ll tackle big problems alongside some of the most talented and dynamic people you’ve ever worked with, HubSpot might just be the place for you. Join us! #inboundjobs